Godaddy. Com Ethos Pathos Logos

881 Words2 Pages

GoDaddy.com: A Nightmare for Dogs and Rhetoric Alike
Try logging onto Facebook or watching TV without seeing a video relating to a dog. Whether it be a sad video about a shelter dogs or a funny video of a dog beggin’ for a treat, people tend to have strong feelings for dogs because dogs are for the most part universally loved. With approximately 44% of all households in the US owning a dog as a pet (1) it’s no wonder why the commercial at the 2016 Super Bowl for GoDaddy.com was under intense scrutiny. Instead of being a success for GoDaddy.com to promote their service, their commercial focuses on an attempt to use humor to glorify puppy mills.
The pathos of the commercial can be broken down from the beginning. The ad begins on what appears …show more content…

From this point, the ad becomes morally and ethically questionable to the audience. The owner scoops the puppy up in her arms rejoicing because she could now sell the dog by using GoDaddy.com. The tone of the owner after she states the sale of the dog is portrayed as cruel and uncaring as she exclaims “Ship ‘em out!” as the van door slams and the dogs gets driven away. This is what has led to the controversy of the ad. Puppy mills are generally known to be a large-scale breeding operations where the profit of the animals is put before their well-being. (2) The way that GoDaddy.com portrayed the owner of the dog to act unloving to the future of the dog gives the audiences reason to interpret the commercial to be glorifying puppy mills. As most of society would that was reunited with a lost pet left the audience to assume her sense of character was harsh and uncaring towards the dog’s future wellbeing. GoDaddy.com has been in trouble for poor subject matter before. They are known for using ill and lewd humor in their commercials. Prior commercials would use women in little clothes to promote their services of a website. Because of the rhetoric they continue to use, they have created negative ethos for their

Open Document