GoPro and Its Strong Marketing Strategy versus Contours

536 Words2 Pages
bulb-icon

Recommended: Gopro marketing strategy

GoPro is officially the best-selling camera in the entire world and the company has doubled its sales figures every year since its creation, expecting to make a billion dollars in 2013 alone (Cade, 2013). GoPro’s owner and creator, Nick Woodman, Ernst and Young’s National Entrepreneur of the Year 2013 (Jewish Business News, 2013), believes that the company’s strategies of aggressive marketing and strong use of social media, as well as the constant advancements in consumer technology are the reasons for the unrivalled success of GoPro (Mac, 2013). The camera is ever improving and the company is world renowned for its marketing methods. With the release of the Hero 3+ Black Edition two months ago, one must ask, can anyone compete with GoPro? Well it certainly won’t be easy, as the point-of-view camera company Contour recently found out.

Contour cameras received great reviews from extreme sports and camera experts and was even chosen as one of the perfect pieces of gear by Outside magazine. Unfortunately for Contour, GoPro topped this list as well as pretty much every other type of lis...

Show More
Related

  • Marketing Strategies of Sport Chek Canada

    1901 Words  | 4 Pages

    Most retailers know that the appearance of their stores plays a big part in determining consumer behavior. As such, they seek to use it to their advantage. Sport Chek sells various types of sports merchandise mainly to middle and upper class citizens of Canada. The company has many stores and online portals. The design of the stores communicates to customers that goods in the store are of high quality. Therefore, customers come with the expectation to pay a premium. The main elements that the store uses to influence consumer behavior include the choice of construction materials, careful choice of colors and shapes, and creative use of lighting. These elements have an impact on the affective, cognitive, and behavioral responses of potential customers. The channel strategy used by the company is effective because of Sport Chek’s strong brand name. The company can benefit more from a better channel strategy for its online shopping portal that can help it to take advantage of the global high-end sports market.

    Read More

  • Analysis Of Lord Capulet

    802 Words  | 2 Pages

    Romeo and Juliet is a riveting tale of two star-crossed lovers who uncover the dangers of passion and greed, and tragically end up dying, when the stars of fate refuse to line up in their favor. While fate may be guilty in the tragic outcome of the play, Lord Capulet’s greedy outlook upon his daughter Juliet, is the relationship that is most responsible for the untimely demise of the two lovers. When overwhelmed by greed and selfishness, Lord Capulet’s decisions drive Juliet to make risky, irrational choices out of desperation to avoid marriage to Paris, which ultimately lead to her, and Romeo’s, tragic end.

    Read More

  • The Influence of Eastman Kodak Company on Photography

    643 Words  | 2 Pages

    It is considered that photography only became widely available to the public when the Kodak Eastman Company introduced the box shaped Brownie Camera in 1900. (Baker, n.p.) Its features became more refined since its original placing on the market; one of the reasons why it has become considered the birth of public photography is because of the processing. Using a similar image capture system, the brownie exposed the light to a 120mm roll of film, which could be wound round, meaning six photographs could be taken before the slides needed removing. The first Brownie used a six-exposure cartridge that Kodak processed for the photographer. (Kodak.com, n.d.) Realistically, the armature photographers did not need to understand darkroom processes, they could simply use capture the subjects, and send it to be developed. The cameras were relatively affordable, targeting many different markets, which is apparent from their advertisements. Figure 2 Is an advertisement from for the Eastman Kodak Company’s Brownie Camera; It states in bold lettering “Operated by any school boy or girl” which emphasis how it was targeted for amateur use.

    Read More

  • Gopro Article Analysis

    739 Words  | 2 Pages

    The title of the article that I chose to critique is, Epic wipeout! GoPro CEO loses $3B. It was written by USA Today market reporter Matt Krantz. The article begins by mentioning that there has been a severe decline in GoPro’s stock prices over the course of the past 2 years. He then begins to discuss founder and CEO Nicholas Woodman and how he was affected by the decline it stocks prices since he is the largest single holder of the stock. If he were to sell his stocks today as opposed to selling them two years ago he would have lost over $600 million. He then mentions that Woodman’s shares were once valued at over $3.4 billion so he would have lost roughly $3 billion now from the point he was at just a few years ago. The decline in stock prices is a result of the company struggling to turn a profit. Finally the author concludes that we do not need to feel bad for him because he still has millions of dollars he is just not a billionaire any longer.

    Read More

  • Hbs Tivo Case Analyais

    2172 Words  | 5 Pages

    TiVo is a truly discontinuous innovation, a product that requires consumers to dramatically change their past behavior with the promise of gaining equally dramatic new benefits. TiVo's main challenge is convincing the consumer to buy an expensive product in a new product category. While the Early Market, categorized by visionaries and technology enthusiasts, is adopting the product, TiVo has had little success convincing the Early Majority segment, also referred to as pragmatists, that the risk of change is worth the reward of their groundbreaking technology. This is evidenced by TiVo's current overall market penetration level of .04% and lackluster future projections. Visionaries are not a good reference for pragmatists because of their belief in evolution rather than revolution: . There are two things that TiVo can do to convince the Early Majority to buy. First, they need to secure a market leadership position. When pragmatists do decide to adopt a new discontinuous innovation, they purchase from the market leader. As the market leader, everyone else in the market adapts their products to work with the leader's product. In addition, the market leader attracts third party companies who make aftermarket products, even if the leader is not responsive. Second, TiVo can position their product to a target market that values the product as a 100% solution to their problem – what is typically called the whole product.

    Read More

  • Is TiVo Inc. and Its Struggle to Find Success in The Market

    999 Words  | 2 Pages

    In this case study we will gain a better understanding of TiVo, Inc. and how it has struggled to find success in a market they are known to be the innovator. At this point there are very few television viewers in North American that do not know what TiVo does for TV viewing. However, most consumers do not know the history or struggles this company has been through since creating the product in the late 1990’s. After reading this case study it is clear the creators of the TiVo were visionaries but it is also clear they were not business people too. Sadly, this might be the eventual demise of the company that clearly had the market in the palm of their hand. We will examine some of their flaws and how TiVo might regain some of the momentum to become a profitable organization.

    Read More

  • Persuasive Essay: The Challenges Of Wedding Photography

    1022 Words  | 3 Pages

    With camera equipment simultaneously rising in capabilities and dropping in prices, it means more and more photographers have been able to make the leap from enthusiast to professional. For those already established in the industry, they might resent the added

    Read More

  • Applying the 4P´s of Marketing Mix to GoPro

    869 Words  | 2 Pages

    · Product- GoPro primarily creates cameras, but it also offers mounting accessories and other additional accessories such as camera cases and spare batteries to use as well.

    Read More

  • Supply Chain of Kodak

    1035 Words  | 3 Pages

    Kodak is the world’s foremost imaging innovator. George Eastman put the first simple camera into the hands of a world of consumers in 1888. In so doing, he made a cumbersome and complicated process easy to use and accessible to nearly everyone. Since that time, the Eastman Kodak Company has led the way with an abundance of new products and processes to make photography simpler, more useful and more enjoyable. With sales of $13.3 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. (Kodak, 2007)

    Read More

  • Gopro Case Study

    1162 Words  | 3 Pages

    I believe the new GoPro Hero4 Session is an incremental innovation. The customer need in this situation is the ability to conveniently record video and take pictures wherever they might be, including underwater. This need means that the customer must have a device that is portable, small and easy to use. This customer need is not new as people have been documenting their lives and developing technology to take pictures since the 1800s. There have been very many inventions over time that allows people to take video and photographs and over the years, the inventions have gained new features and gotten smaller and easier to use. With that being said, the technology is old and this GoPro is just a step up from older technology that has already

    Read More

  • Kodak

    1090 Words  | 3 Pages

    They’ve created a sustainable, profitable top-line growth for Kodak, expanding the use of pictures, expanding the market for pictures, and enabling convenience, easy access to pictures all around the globe. Kodak’s expectations for the year 2004, is the product to be the largest single product to be used by use the consumer. Also by the end of 2004 they expect to see and increases of $1 ½ to $4 billion of revenue . The recent growth strategies at Kodak have focused on digital imaging and strategic partnerships with AOL, eBay, and Hewlett Packard, giving the company a strong grip in the market.

    Read More

  • Kodak Essay

    1592 Words  | 4 Pages

    business on the model of selling cameras at low prices and keeping the focus on consumable

    Read More

  • Digital media is changing the creativity of photography

    1097 Words  | 3 Pages

    The future of photography industry is unclear, and the fragility of an image the digital realm has

    Read More

  • The History and Future of Denim

    3336 Words  | 7 Pages

    As the world revolves, there are a lot of changes that happens in the world. For example, in terms of technology, there are a lot of improvements already. Back then, for example, features of mobile phones were only call and text. But more ideas have been developed and people have started to think about how to improve some things so that they can attract more consumers. The result is there are now more, in this case, high-tech phones with carious incredible features such as access to social media, hi-quality camera’s ability to upload to and download from the Internet, e-readers, and video calls for quicker and easier communication.

    Read More

  • The History of Kodak

    3024 Words  | 7 Pages

    Kodak’s competitive advantage began in black and white film products, even though the company did produce cameras and camera equipment as well. As the years progressed, Kodak “paid progressively less attention to equipment” and concentrated more on the development of colored film and photo-finishing processes (Gavetti et al, 2005). In the 1960’s, Kodak focused on growth in incremental modifications to photo equipment products, which lead to Kodak’s dominance over 90% of the film market and 85% of the camera market in 1976. Although competitors began to emerge, Kodak was satisfied with its achievement of $10 billion in sales. For much of its history, Kodak had been very successful. Kodak began to expand into other business lines in the 1980s and 1990s, acquiring Clinical Diagnostics, Mass Memory, and Sterling Drug. While Kodak dabbled in other business ventures, the scope of technology had dramatically increased, offering new players a chance at a changing market that no longer needed photographic film. Sony and Fuji were two such competitors that took advantage of this situation, steadily gaining market share in the digital film industry. While Kodak did develop innovative products in the early 1990s...

    Read More

More about GoPro and Its Strong Marketing Strategy versus Contours

Open Document