Differentiator To set our solution apart from competitors, we will use the promotional message that the product is “Organic on-the-Go.” We chose to emphasise that our product is organic because whole(istic) foodies, our primary target market, prefer to eat healthy and organic (Campbell 's Presentation, 2016). We also want to send the message that our product is convenient to eat on the go, and will allow whole(istic) foodies to continue their dedication to a healthy lifestyle, even when they are on the move. While eating healthy is often inconvenient and takes more effort than eating less healthy alternatives, our product provides a convenient, minimal effort way for consumers to eat healthy. Including both carrots and hummus in a small …show more content…
Happy, Healthy Lifestyle: By providing a nutritious product, consumers feel confident in making the wholesome choice of purchasing our snack products instead of the traditional processed and high calorie snack options. People who are healthier are proven to be happier, and Garden Fresh Gourmet strives to increase happiness by providing the healthier snacking choice. Approachable: Garden Fresh Gourmet is a smaller brand that cares about its consumers and will interact with each customer in a fun, friendly, and personable way. Convenience: Our hummus is single serve and easy to eat on the go so people who have busy schedules can enjoy our products and maintain their healthy lifestyle. Our target consumer is the whole(istic) foodie, who will respond positively to all of these values. Campbell’s defines this group of people as committed to a healthy lifestyle, highly conscious of what they eat, and very knowledgeable about the food they consume. (Campbell’s Presentation, 2016) Because of these characteristics, whole(istic) foodies will appreciate that this grab and go snack is organic and uses fresh …show more content…
Whole(istic) foodies would pick an organic, low calorie snack over the typical unhealthy snacks, which is how they live a healthy lifestyle despite their busy schedules. There have also been connections of lower risks of cardiovascular disease, lower blood pressure, normal body weight, and healthier blood fat profiles to positive psychological attributes such as happiness and optimism. (Landau, 2015) This shows how being healthy promotes happiness and vice versa, which further extends the whole(istic) foodie’s healthy lifestyle. The whole(istic) foodie segment is also made up of millennials, who want to engage with corporations on social media. 62% say that if a brand engages with them on social media they are more likely to become loyal customers. (Schawbel, 2015) Since Garden Fresh Gourmet is a smaller brand that is more approachable than a large corporation, this segment will respond well to the personable aspect of the company as well as the strategies to engage with them on social media. Positioning
The targeted goal set by Joe’s is to reach an increase of organic product by an outstanding 30%. A selling point for many people in today’s market is whether or not the food or the product is safe for them. Recently people have discovered that organic foods tend to be much better for the body and give more nutrients than inorganic does. So by achieving the goal of increasing organic products by 30% Joe’s will be targeting a much larger market to whom people only consume organic products, also they will see an increase in their target market, due to the stigma behind organic food within younger
Kudler Fine Foods is a store unlike any in the grocery industry. Kudler Fine Foods represents a store that could possibly spark a new era within the grocery world. The owner of Kudler Fine Foods, Kathy Kudler, has watched her dream of owning and operating a grocery store that specializes in fine quality food grow within a short period of time. The success of Kudler Fine Foods can be attributed to the innovative ideas, effective leadership, and organizational structure. The overall mission of Kudler Fine Food's "is to provide our customers the finest in selected foodstuffs, wines, and related needs in an unparallel consumer environment. Our selections coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing" (Apollo Group, 2003). Kudler has managed to maintain its mission statement by providing its customers with the best and as a result the company has flourished. "Kathy considers one of her key responsibilities to be that of identification of new gourmet items that can be offered in her stores (Apollo Group, 2003)." Therefore, Kathy is considering plans to contract with local growers of organic produce to yet obtain the best in quality products for her consumers and take her business to the next step. If Kathy makes the decision to contract with local growers then changes could be introduced into the company's overall structural organization. Each aspect of Kudler Fine Food's organizational structure from basic business process to the supply chain and quality control process will be affected by the formation of a contractual relationship with local organic growers.
Natureview Farm, Inc. (Natureview), a small yogurt company founded in 1989, produces and markets yogurt using natural ingredients and a distinct manufacturing method that yields a smooth, creamy texture without adding artificial thickeners. As a result of this emphasis on natural ingredients, the brand has established a reputation for high quality, great tasting yogurt and is the leading natural foods brand of refrigerated yogurt. Natureview’s yogurts – available in twelve flavors in 8-ounce cups, four flavors in 32-ounce cups, and multi-pack yogurt products – are distributed nationally and the company shares leadership in the natural food channels. In 1999, the company’s revenues grew from $100,000 to $13 million; however, despite Natureview’s success and well-established brand, the company has long battled to preserve a steady level of profitability.
Pret is more upscale than its competition but everything comes standard, so you can’t control the condiments. Many of competitors believe that fresh means made-to-order. Panera Bread, one of Pret’s biggest competitions, is well known through the New York City area. Panera Bread advertisement their products and offer hot food made to order. Even though the line can get long the customers do not mind the long wait knowing that their food is precisely the way they want it done. These intense competitions can entice Pret’s consumers away with personalized. For an upscale chain, prices start at $3.50 for a smaller proportion. Pret is only found in dense urban area does not appeal similar to Panera, which could be found in rural settings. But Pret stands out from the competition with their fresh food, customer service and charity
Organic food has become so popular these days, since people especially in United States are making a commitment to have a good start towards a healthier life. People often doubt whether the organic food is really healthier and more nutritious? Why does it cost so expensive? Well, first of all, the term “organic” is referring to the way agricultural products are grown and processed which later on will affected the quality of the food. In order for a product to be labeled as “organic”, they must meet several specific conditions and requirements. Consuming organic food will not only affect health, but also the existence of animals as well as the food resource and the environment.
For years, I have been eating what I want. Food choices are a significant factor that affects our health. What we like or crave, often, is the determining variable in what we eat. Finding the right balance of food choices is the key factor in improving our health benefits. Choosing nutrient-dense foods will provide more nutritional value than foods that are found to be low in nutrient density. Making the right choices in foods, however, is extremely difficult. Often, I find myself enthralled in the latest fad, not considering the subtext of the foods I am eating, such as nutrients, vitamins, healthy fats and unhealthy fats, cholesterol and minerals. The diet project underlined a three-day food entry intake that provided a dietary analysis report
Irish consumers spontaneously associate organic food with being produced without chemicals and pesticides (57%) and being health and natural (37%).
It's Easy Being Green: Organic vs. Conventional Foods-The Gloves Come Off. (n.d.). name. Retrieved May 18, 2014, from http://www.americanprogress.org/issues/2008/09/organic_green.html
Cultural Diffusion and the Gourmetization of Hummus Cultural diffusion is when there is a trade or transfer of beliefs from one culture to another through any amount of space (Kent, 2006) (Bryce, Buskard & Podmore 2011). That can mean food, music or fashion style; it can happen in many different ways that are not always noticeable (Whiten, 2016). There are factors to consider when looking into different types of cultural diffusion; the social classes, national identity, ethnicity and race for the region being studied, all need to be considered (Bryce, Buskard & Podmore 2011). Sometimes if these factors are not taken into consideration, people could get offended. People may not think of the way their interpretation of the cultures fashion,
Consumer Perception: Even though consumers’ have become conscious about the kind of food they buy; there is not a clear understanding and implication of “organic”. They are also not able to tell the difference between “natural” and “organic” on product labels. The gap is even wider for consumers that have never purchased any kind of organic food till date.
Organic food is food that is grown without any pesticide or fertilizers. In recent years, sales for organic foods are increasing every year. A lot of people go to supermarkets in order to buy some organic foods, because they think that organic foods are healthier than conventional foods. People purchase organic foods for different reasons such as personal health, the quality of organic foods, and taste, but the most important reason is personal health. The topic that whether organic foods have more benefits or not is very controversial for a long time. Maybe some people believe that organic foods are beneficial to human health, but some other people disagree with the viewpoint, so buying organic foods depend on people’s choices. People believe organic foods are healthier because they generally think organic foods have less pesticide and fertilizer residue, more nutritional values, and are beneficial to environment.
With the exceeding number of non-communicable diseases, people more inclined to use natural ways to keep better healthier life. Moreover, people gave more attention to their environment. However, People rapidly avoid their favour on non-organic, conventional, instant foods and start their willingness on organic foods. According to the Economic Research Service, retail sales of organic foods more than doubled from 1994 to 2014 with a steady uptick of about 10% annual growth in retail sales over the past several years (Funk and Kennedy, 2018). This essay will outline the arguments for organic foods including, organic foods are healthier and environmentally friendly. Following this, the arguments against for organic foods are difficult to maintain and some effects on the health.
Over the past decades, the popularity of the organic movement has surged due to the heightened level of consumer awareness on the quality of the food, health and environment care (Jones, Clarke‐Hill, Shears, & Hillier, 2001). Moreover, with the rise of health-related problems such as obesity, type 2 diabetes, and coronary heart diseases (WHO, 2014), people are becoming more aware of the effects of their eating habits and lifestyle, which has resulted in an increasing number of people opting for organic food, especially the case in many developed countries.
Healthy and affordable food choices on the go or even just in the store is a huge and worldwide ongoing problem that of course cannot be fixed overnight. To help start and put one foot forward to improvements in the availability of healthy food options and choices in lower income neighborhoods, we as a community and as a whole should do the following. Many different methods could be tried to help solve the problem. This is simply because one method may not work as well as the other. As Denis Waitley says “Failure should be our teacher, not our undertaker”.
A healthy diet as well as physical activities goes hand-in-hand in promoting a healthy lifestyle for individuals and a healthy workplace wellness for the population. One possible approach the company can adopt is to offer healthier snack choices available in the pantry. More often than not, unhealthy snack options like instant noodles, potato chips, assorted biscuits and sweetened drinks, with little to no nutritional value are found in most companies’ pantry. On occasions when employees are busy rushing for deadline, they would be grabbing whatever is available in the pantry to satisfy their hunger in the middle of the day or settle for their lunch. As such, the company could consider replacing the unhealthy snacks with healthier options like nuts, dried fruits and milk (Lauren Lastowka, 2011). Furthermore, they could take one step further by introducing “fruits day” whereby the company can cater fresh-cut fruits to all employees once every week.