Hummus Cultural Diffusion

Cultural Diffusion and the Gourmetization of Hummus

Cultural diffusion is when there is a trade or transfer of beliefs from one culture to another through any amount of space (Kent, 2006) (Bryce, Buskard & Podmore 2011). That can mean food, music or fashion style; it can happen in many different ways that are not always noticeable (Whiten, 2016). There are factors to consider when looking into different types of cultural diffusion; the social classes, national identity, ethnicity and race for the region being studied, all need to be considered (Bryce, Buskard & Podmore 2011). Sometimes if these factors are not taken into consideration, people could get offended. People may not think of the way their interpretation of the cultures fashion,

M. 1957). Just walking into a grocery store today there are at times when hummus has its own section. There are to many brands to count but there are some brands that have different nutritional facts/information because of what they put in it. In figure 2 there is a table comparing 5 different brands of hummus that people consider to be most traditional being the last brand listed to best tasting while still being semi traditional, being the first one on the list (Heller, A. 2016). This is something that shows why hummus is as popular as it is. Each region has its own version, its own take on hummus. These nutritional facts prove that even though there are only some small additional changes to hummus, that it is a gourmetizied in our current day society. Coming from the Middle East hummus started off as just chickpeas and it can be made into different flavours like, chipotle, garlic, chocolate and many more. There are some brands of hummus the strive to original raw taste of hummus. It is easy to admit that there are some flavours that are over used or just to eccentric that no one would want to try them. This is all apart of the cultural change of hummus. The fact that there are to many brands and flavours to count proves how each and every culture has its own take on