Frito Lay Marketing Plan

The initial state of the company corresponds to the first column (2014) of the pro-forma income statement. As a result of the marketing plan, the company plans the following changes:

- Average Price of the product per unit increased by 5%

- Number of total units sold would increase by 5ml

That would increase total sales by 10%

- Variable Price increased by 2% since expenditures for Direct Materials that are increased by 11% (sustainable package, environment friendly materials) per the unit of production

- Marketing expenses increased by 21% as the company would spend more for Advertising Expenses and R&D

Permanent labor costs, along with additions for bonuses and gratitude increased by 11%

It should be noted that this is a positive change

Recommend whether or not your Marketing Plan should be executed and explain why.

The main goal/objective of creating the Marketing Plan for Frito Lay is the strategy that employees of the company’s marketing departments could use as a guide to actions for the development and creation of the product market. Moreover, the investors would ensure sufficient capacity and market prospects.

The Marketing Plan covers all elements of marketing that may help the company to organize its daily work, stick to a certain approach, make sure that it uses the available resources to develop and present its new products to the maximum, give flexibility to operate in a constantly changing market, increase sales, and expend the target audience.

B. Support this recommendation through the use of your SWOT Analysis.

Benefits of SWOT analysis in the Marketing Plan is that it allows the company to simply and in the right direction to look at the position of the company, products and services in the industry. Therefore, the SWOT analysis is the most popular and useful tool in risk management and decision-making process. The Strengths of the company may increase the level of sales, profit and market share, as well as they provide an advantageous position of the products in comparison with competitors. The threats and the weaknesses warn of possible risks in the future. Each threat should be evaluated in terms of profitability of occurrence in the short term, in terms of possible losses for the company. Opportunities need to be analyzed and evaluated in order to develop an action plan for their use with the involvement of the company’s