Forever 21 Popular Culture

One of the major aspects of popular culture that has become very dominant in our society, especially with teenagers is shopping. Shopping culture has allowed not only for teens to look like famous people they see on television, but also for companies to become producers of articles of clothing which with replicate or very closely resemble an item of clothing which is considered cool, or popular at that point in time. From being producers of the cool and popular items, it is here where clothing stores then start to come up with ideas of how they can influence more and more teens to buy these items. One store in particular which has become a very popular distributor of clothing items which are seen as “in” or “popular” at the time is Forever 21. Forever 21 is a rather large clothing store where teenagers typically 15- 22 shop. Forever 21 is located in Nova Scotia’s capital city of Halifax and is the only location in Atlantic Canada. Due to this reason, Forever 21 attracts shoppers from all over due to the fact it is a clothing store which always keeps up with the newest trends being seen in the fashion

However, when an employee does emerge they often are very straight face and don’t push themselves on the customer to see if they need help, the employees often keep to themselves and get their work done. This could ultimately be an act they have to put on as they are suspected to act like they know the items are cool, or ultimately this could be a way to hide how they feel about their job. When looking around the store at other shoppers, it was noted that everyone almost seemed to keep a blank slate on their face, as if they were almost not even there and their mind was off in another place. This ultimately suggests that shopping creates a sort of blasé attitude as an individual is sorting through racks trying to piece together an image in their