Ford India Case Study

851 Words2 Pages
bulb-icon

Recommended: Ford motor company, business strategy

Ford and the Luxury SUV market in Asia
"When I take a look at Ford's growth over the next five to 10 years, we believe roughly 60 % of the growth will be in the Asia Pacific region," said Dave Schoch, president of Ford's Asia Pacific region.
In Asia, China and India have been the top two of the favourite markets for foreign car makers. Both these markets offer a lot of variety in terms of ample number customers belonging to all conceivable economic classes of society. This provides a lot of scope for whichever type of car model you launch in these two markets. China and India will be the big engines for growth, Schoch said. Ford sees China industry sales hitting 32 million vehicles in 2020, up from 23 million in 2013, and doubling to 6 million in India in the same period.
But on the flip side, this has caused crowding of these markets resulting
The new Endeavour SUV marks the third launch for Ford India in the fiscal year 2015-16 after Figo and Aspire. The 2016 Ford Endeavour is based on Ford's T6 platform and retains the Hulk-like personality along with the long stance. The premium SUV is priced between INR 24.75 lakh and INR 29.46 lakh in India. In the premium SUV segment, the all new Ford Endeavour will lock horns with contenders like new Toyota Fortuner, Chevrolet Traiblazer and new Mitsubishi Pajero Sport. But the main competitor will be the second generation Toyota Fortuner when it arrives later this year.
The challenge for Ford in Asia is that many governments there are pro domestic industries. Boosted by government support, the local players are giving a tough time to foreign players, even global players like Ford and General Motors. For example in Japan, domestic brands account for 94 % of sales. Similarly in Indonesia, the top 10 brands are all Japanese, locking up 97 % of the market. Ford has already exited these two key Asian

Show More
Related

  • Ford F-150 Case Study

    1084 Words  | 3 Pages

    Having looked at the history and future of the new Ford cars and trucks it is amazing to see what they can do. Sales most likely will boost with new integrations and advancements in Ford’s new trucks. To me, it seems like good things are to come from

    Read More

  • Ford Motor Company

    1589 Words  | 4 Pages

    Until recently, the Ford Motor Company has been one of the most dynastic of American enterprises, a factor which has both benefited the company and has brought it to the brink of disaster. Today Ford is the second largest manufacturer of automobiles and trucks in the world, and it’s operations are well diversified, both operationally and geographically. The company operates the worlds second largest finance company in the world, and is a major producer of tractors, glass and steel. It is most prominent in the US, but also has plants in Canada, Britain and Germany, and facilities in over 100 countries.

    Read More

  • Executive Summary of the Ford Motor Company

    2126 Words  | 5 Pages

    Ford Motor Company has been and till the date is known as the king of innovations in the automobile industry. Their research & development department and innovation of interchangeable parts in moving assembly lines resulted in extraordinary global extension for them. They are an old heritage who ruled and still doing impressive jobs in the global automobile market. Some prestigious motor brands are also owned by Ford.

    Read More

  • Case Study Of Ford Fiesta

    1521 Words  | 4 Pages

    4) Leads (Interested Potential Customers) – There was a high conversion rate among the market segment of Age Group 21-34. There was a high demand for Test Drive and pre-orders soared up, greatly by the influence of Facebook and YouTube. Ford announced a global sales of 500,000 prior to the launch in USA. However, even with the prices soaring high year by year in the small-cars segment, Ford increased heavily in Sales volume.

    Read More

  • Swot Analysis Of Yamaha

    5917 Words  | 12 Pages

    The automobile industry is one of the key drivers that boosts the economic growth of the country. Since the de-licensing of the sector in 1991 and the subsequent opening up of 100 percent FDI through automatic route, Indian automobile sector is towards its boom. Today, almost every global auto major has set up facilities in the country. The automotive industry in India is one of the largest automotive markets in the world. It was previously one of the fastest growing markets globally, but it is currently experiencing flat or negative growth rates. The automobile industry accounts for 22 per cent of the country's manufacturing gross domestic product (GDP).Sales of commercial vehicles in India grew 5.3 per cent to 52,481 units

    Read More

  • Levels Of Planning

    1709 Words  | 4 Pages

    Many economic factors exist that impact the development of Ford Motor Company's strategic plan and it’s no small task to project how some of these factors might change as the strategy is being realized. Consider the prospect of expansion into a new market like China or Mexico. Economic changes like currency devaluation will make Ford’s product more expensive to their target market potentially reducing overall sales revenue. Oil prices as we’ve seen in the U.S. economy can also play a big factor as large vehicles become less desirable and more fuel efficient compact cars gain market share.

    Read More

  • Weaknesses Of Ford Motor Company

    795 Words  | 2 Pages

    Ford’s built strong brand image has been one of the companies many strengths. This image of dependable American made trucks has drove them to acquire a high market

    Read More

  • Ford Motor Company Business Case Study

    1932 Words  | 4 Pages

    Every successful company needs a competitive advantage. As part of our companies future they current successor team has researched various goals and strategies that will move Ford forward and allow them to be competitive in the changing market. “Ford must solve its nagging overseas problems and then "p...

    Read More

  • Business Process Reengineering At Ford Motor Company, India

    1168 Words  | 3 Pages

    Ford Motor Company is the world’s second largest manufacturer of cars and trucks with products sold in more than 200 markets. The company employs nearly 400,000 people worldwide, and has grown to offer consumers eight of the world’s most recognizable automotive brands.

    Read More

  • Mahindra Swot Analysis

    1231 Words  | 3 Pages

    Limited International Presence: Although Mahindra still continues to be number 1 SUV in India, the market share outside India still continues to be low.

    Read More

  • Auto Ford Motor Company Case Analysis

    911 Words  | 2 Pages

    Due to the high market share and high barrier of entry, Honda and Ford have an oligopolistic relationship within the SUV market. These two companies tend to have similar prices against any other

    Read More

  • A Report on the BMW Group

    1982 Words  | 4 Pages

    ...ations in host countries. Some problems that BMW face is going global into the Asian market for example china does not permit BMW to sell its products directly to its public it must go through government organisation for distribution. It also wants BMW to manufacture at least 80% of its parts in China, which is not possible as they don’t have a plant in China. And in India the tariff is too high, which makes it hard for BMW to import painted body into the country. According to India’s regulation BMW is not allowed to import more value than they are exporting.

    Read More

  • Fast-growing Automobile Industry in India

    1061 Words  | 3 Pages

    Indian automobile industry is a globally one of the largest industries and a key sector of the economy. The automobile industry is one of the prime industry in india and now one of the fastest growing industries in the world in terms of vehicle manufacturing. The automobile sector in Indian industry is one of the high performing sectors of the Indian economy this has added largely in crating india an important intension for many international players in the automobile industry who desire to deposit up their business in india. The automobile industry in india is increasing by 18 per cent per year. The automobile sector in india was opened upto foreign investment in the year 1991. 100& FDI is allowed in the automobile industry. FDI inflow to automobile industry have been at an increasing rate as india has witnessed a major economic liberalization over the years in terms of various industries. The automobile sector in India is growing by 18 percent per year. The basic advantages provided by India in the automobile sector include, advanced technology, cost-effectiveness, and efficient manpower. Besides, India has a well-developed and competent Auto Ancillary Industry along with automobile testing and R&D centers. The automobile sector in india ranked third in manufacturing three wheelers and second in manufacturing two wheelers. The major investing countries are Mauritius, USA, Japan, UK, Germany, Netherlands and South Korea. The main objective of this research is to study the FDI in Indian Automobile sector. Researcher has used both primary and secondary data to accomplish all the research objectives.

    Read More

  • Stergies Andgies Of Ford's Competitive Strategies

    988 Words  | 2 Pages

    Firstly, Ford can implement a differentiation strategy. Differentiation is when a company chooses to do something out of the ordinary compared to its competitors. These differences can vary from colours of the car, different types of functions of the car, type of materials being used and the design of the car. In order for Ford to gain a large amount of profit, the cost of introducing a new feature must be affordable and there must be a reasonable expectation that customers will pay a higher price for the product which is redesigned. For example, if Ford has created a car that is able to park on its own (Ford Focus) when cars from other companies has not created such function, then Ford has created a differentiation which provides Ford with a strong competitive advantage. So, Ford can take this strategy into account to diverse themselves from their competitors. This also enhances the image of the company by creating such high quality technology and will attract more customers by making use of this technology. This is because customers are always looking from something out of the norm and this portrays their status, value and taste in the business world.

    Read More

  • Ford Motor Company

    1840 Words  | 4 Pages

    Ford is forecasting that 2010 sales in industry will rise to between 11.5 million and 12.5 million vehicles, up considerably from last year’s 8.4 million. Boudette, and Dolan, 2010). Ford is about to launch its smaller vehicles; less than two years ago Ford Motor’s plant in Mexico was building big pick-up trucks. But Ford has retooled to produce Ford’s small Fiesta car, due to go on sale in America for the first time in June. Simon, 2010).Mulally is the architect of Ford’s remarkable recovery in its fortunes.

    Read More

More about Ford India Case Study

Open Document