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Introduction of automobile industry in india
Introduction of automobile industry in india
Automobile industry in india project report
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Industry overview
The automobile industry is one of the key drivers that boosts the economic growth of the country. Since the de-licensing of the sector in 1991 and the subsequent opening up of 100 percent FDI through automatic route, Indian automobile sector is towards its boom. Today, almost every global auto major has set up facilities in the country. The automotive industry in India is one of the largest automotive markets in the world. It was previously one of the fastest growing markets globally, but it is currently experiencing flat or negative growth rates. The automobile industry accounts for 22 per cent of the country's manufacturing gross domestic product (GDP).Sales of commercial vehicles in India grew 5.3 per cent to 52,481 units
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VISION OF THE COMPANY
Company vision is to establish YAMAHA as the "exclusive & trusted brand" of customers by "creating Kando" (touching their hearts) - the first time and every time with world class products & services delivered by people having "passion for customers".
Gobal and Indian Operations and market share of the company.
Yamaha Corporation has formulated its new management plan “Yamaha Management Plan 2016 (YMP2016)” that will cover the three-year period beginning in April 2013 to follow its Yamaha Management Plan 125 (YMP125), which was completed at the end of March 2013. YMP2016 sets forth Yamaha’s basic management policies, key strategies, and its numerical targets. Yamaha has positioned the three years under YMP2016 as the first stage of the “quantum leap” phase of its development. During this stage, Yamaha will endeavor to secure growth in its existing businesses while actively investing to achieve growth through new business in the next stage. Under the new management plan, by the fiscal year ending March 2016, Yamaha will aim to reach consolidated net sales of ¥430 billion (which will represent real growth over the three-year period of 14%), operating income of ¥30 billion (which will imply an operating income ratio of 7%), and a return on equity (ROE) of 10%. Over
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One of the major brand in motorsport like MotoGP, World superbike etc.
Extremely high Size and reach of company.
Yamaha has high emphasis on R and D.
Continously improving their product with respect to demand of the customers.
WEAKNESSES
Narrow product lines in terms of scooters.
Not much focus on aggressive selling.
Lack of information system.
Lack of trained employees and training initiative provided by Yamaha.
OPPORTUNITIES
Two-wheeler segment is one of the most growing industries.
Export of bikes is limited i.e. untapped international markets.
Growing premium segment of customers
With the increasing disposable income in India and growing upper and middle class segment Yamaha is sure to find many prospective customers.
THREATS
Strong competition from Indian as well as from international brands.
Dependence on government policies and rising fuel prices.
Better public transport will affect two-wheeler sales.
Constant demand for reduction in prices of two wheeler.
Rising interest rates and cost of raw material.
Rise in the labor cost.
Observation and
Executive Summary- Allround is the leading medical product for cold in the OTC market. It is the most frequent purchase with a high conversation ratio, though the retention ratio has been decreasing, along with market share. Some competitors have introduced new products, and Allround is slowly waning having reached maturity. Therefore, the OCM Marketing team has developed a long term Marketing mix strategy until 10th period.
Sonance is a well-established company providing high quality customized speakers for in-home entertainment. After launching their Sonance 1 model, they progressed into multi-room amplification and eventually designed the first built-in system that would support the iPod. Operating as a lean organization with only 60 employees, they relied heavily on a network of dealer and installer word-of-mouth advertising. By 1999 Sonance had reached $46 million in sales. Similar to other companies affected by innovations in technology, Sonance was forced to change strategic direction in the early 2000’s. The newly acquired leadership needed to redefine marketing efforts in response to increasing low cost competitors. Major
The company has established good relationships with most of its customers which has assisted it to create high level of brand and customer loyalty
Outstanding Customer Service shall define our business and we shall strive for 100% customer satisfaction.When customer talk we listen therefore we shall strategically align our business based on the customers voice
In many ways, the automotive industry has huge impacts on Canada. The impact it has creates jobs, and services. It also boosts economy and contributes to its success. Over the last two decades, the automotive industry has been a leading contributor to Canada’s economy and is a primary factor as to whether or not the economy will be successful. There are many contributing branches of the sector that allow it to be successful. This is shown through the production and manufacturing of vehicles, as well as the sale of the vehicles. The automotive industry has had a significant impact on Canada’s economy over the last 10 years. If the production and sale of domestic vehicles were to decline, Canada’s economy to be severely crippled and fall back into a recession.
Taking into consideration from the SWOT analysis, Ducati is doing good already and hence there is no need for it to enter the new market at this point of time. Its performance level has been outstanding with its existing customer base.
The Group which includes both the JB Hi-Fi and The Good Guys businesses, sells a range of products such as electronics including computers, televisions, so many audio and video equipment, cameras etc. Even they offer telecommunication products and information technology services to their large group of consumers. It holds a significant market share for many of its products. The company has really achieved an appreciable growth rate which is the result of the combination of good services and products provided by both the companies specially for the period 28 November 2016 to 30 June
test whatever it's a bad effect or not. So when it used on humans, we
Strong brand image, operational efficiency and wide range of products and services on offer are the company principal strengths. The company boasts of one of the strongest brands in the world that has helped the company in attracting and retaining a loyal customer base. The company managed to establish a powerful brand image with its motorcycles attaining iconic status and being ranked among the most valuable brands in the world. Harley Davidson is permanent feature among the top 100 brands in the world. The high level of innovation and heavy investment in research and development has enabled the company to build resilient motorcycles known for durability, quality, design simplicity and traditional styling. The creativity of the company has enabled it achieve industry recognition for high quality, robust performance, best design and unwavering customer confidence a...
The automotive industry is one of the most important sectors of the economy for every country in the world. It involves a large number of corporations and institutions engaged in the manufacturing process of motor vehicles including designing, developing, manufacturing, marketing, and selling. It contributes to the global economic growth by generating a significant return and creating a ripple effect on supporting the supply chain as well as providing job opportunities for the skilled workers (ACEA, 2016).
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
The automotive industry has been witnessing a steady growth over the years, owing to a steady demand across segments and the customer's willingness to opt for technologically advanced products which enhance the ownership experience. Though recent months have seen a slight dip in sales, experts are of the opinion that it is a temporary trend, expected to get over soon.
The automobile industry is a pillar of global economy. Globally automotive contributes roughly 3 % of all GDP output. It historically has contributed 3.0 – 3.5 % to the overall GDP in the US. The share is even higher in the emerging markets, with the rates in china and India at 7 % and rising. China produces the highest number of automobiles followed by US and Japan (oica.net, 2015). The industry supports direct employment of 9 million people to build 60 million vehicles and parts that go into them (oica.net, 2015). Many other industries such as steel, iron, glass, aluminium, textiles etc. are associated with the automotive industry and resulting in more than 50 million jobs owed to the auto
Vision of Yamaha is to be the market leader, occupy enormous amount of shares and its mission ”creating kando together” .Kando is a Japanese word for the simultaneous sense of great satisfaction and strong enthusiasm that people exceptional value. Yamaha motor strives to realize people’s dreams with ingeniousness and excitement, to always be a company people look for the shell exciting product or impression that provides exceptional value and deep satisfaction. Yamaha Corporation goals have draw up thorough its new management plan “Yamaha Management Plan 2016 (YMP2016)” which will extend for three-year period beginning in April 2013 to follow its Yamaha Management Plan 125 (YMP125), which was done at the end of March 2013. Yamaha has placed the three years under YMP2016 as the first stage of the “quantum leap” phase of its improvement. During this phase, Yamaha will endeavor to safe growth in its present...
Panasonic Case Study (Graphics Not Included) Panasonic operates under the umbrella of the Matsushita Electric Industrial Co.