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Food, Inc.
The movie Food, Inc. (2008) is a documentary film directed by Robert Kenner he illustrates the ugly nature of the food industry in America. This documentary is a powerful, startling indictment of industrial food production, revealing the truths about what we eat, how it is produced, who we have become as a nation and where we are going from here. In this documentary ethos, logos, and pathos is used to persuade his audience, narrate the industrial production of meat (chicken, beef, and pork), grains and vegetables (corn and soybeans), and lastly the major food corporations involved.
The director wants to make Americans disgusted by how their food is handled by the government. The documentary was produced to make Americans wake up from their unhealthy way of eating. The main claim of this documentary is that the public does not know what is going on behind closed doors. He is trying to get the public to understand where their food is really coming from and how unhealthy it really is. This film targets multinational corporations that include, Smithfield Foods, Tyson, Perdue, and Monsanto as the most powerful corporations in agriculture and food markets, claiming that they control everything.
Therefore, the main parts of the director’s claim are that these multinational corporations care more about money and how to produce quickly, effectively, and cost effective. The documentary exploits the notion of various farmers who strongly disagree with the food industry. It gives detailed accounts of the consequences of the new technology on the livelihood and the lives of the farmers. The documentary also depicts the political and market forces that are behind the food that people consume. Furthermore, it illustrates ...
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...e interviews Barbara Kowalck, whose son had E. coli and died twelve days later. She gets the emotions across to the audience by illustrating her story and using video clips of her son while he was healthy, while sharing his whole story along the way.
Finally, by using pathos, which is the most common concept that is used to make Food, Inc. the film as convincing as it is. The Kenner used footage of cruel treatment of animals in order to appeal to the viewer’s emotions. People who watch this documentary will be very upset while watching this footage because people dislike seeing animals be beaten and killed in cruel ways. This helps the viewer be able to relate to the documentary more, and gives them more of an incentive to believe in the main points of the documentary.
References
POV. (n.d.). PBS. Retrieved from http://www.pbs.org/pov/foodinc/film_update.php
Food Inc. addresses many political issues during the film to draw in the audience. Issues such as: the environment, education, workers’ rights, health care, climate change, energy control, to name a few. Director Robert Kenner exposes secrets about the foods society eats, where the food has come from and the processes the food went through. It is these issues that are used as politics of affect in both an extreme visual representation and a strong audio representation that has the biggest impact on the audience and their connection to what they are being told. This paper aims to discuss the film Food Inc. and the propaganda message for positive change, as well as, the differences between seeing food and deciding...
is a great documentary that uses pathos, ethos, and logos, it is very easy while watching this film to agree with the all of the points made and opinions formed. However, this is a very biased documentary that does not necessarily tell the entire story behind these company’s business plans or ideas. Major companies such as Tyson, Perdue, and McDonalds all declined to interview for this film. By doing this, the viewer automatically forms a negative opinion and assumes that Food Inc. is correct in its claims. Also, this film uses an overwhelming use of pathos. As stated previously, the death of Barbara Kowalcyk’s son Kevin was life changing and tragic. However, the film abused the element of pathos by showing the home video of Kevin happily playing with family and some of his last moments before his death. This is a very one-sided documentary that does a great job of persuading the viewer to change or strengthen its opinion on the food
Moreover, this system of mass farming leads to single crop farms, which are ecologically unsafe, and the unnatural treatment of animals (Kingsolver 14). These facts are presented to force the reader to consider their own actions when purchasing their own food because of the huge economic impact that their purchases can have. Kingsolver demonstrates this impact by stating that “every U.S. citizen ate just one meal a week (any meal) composed of locally and organically raised meats and produce, we
...g statistics about the public’s health and make the future seem bleak, “the lifespan is shortening for new American children” (Pastor) and “ one in three children born after the year 2010 will develop type II diabetes” (Pastor). Pastor says that he is shocked by the impact and wants to break away from the cycle created. In his closing statements he convinces the audience to break away from the cycle away as well, by drawing on the seeds he planted with pathos, ethos, and logos. The film was well made and addressed all the issues of “organic” food and well informed the audience of what is occurring. Next time, an audience member goes to the supermarket to buy food they will probably remember what their children will look like in twenty years if they don’t take a more “organic” approach to their lives.
In the documentary, Food Inc., we get an inside look at the secrets and horrors of the food industry. The director, Robert Kenner, argues that most Americans have no idea where their food comes from or what happens to it before they put it in their bodies. To him, this is a major issue and a great danger to society as a whole. One of the conclusions of this documentary is that we should not blindly trust the food companies, and we should ultimately be more concerned with what we are eating and feeding to our children. Through his investigations, he hopes to lift the veil from the hidden world of food.
One subject that came up in this documentary was that of Broiler Chicken houses. Food.Inc made it seem as if these houses were cruel, and were bad for the chickens. The one chicken house owner they did interview, made it seem as if this job were terrible and that the regulations that they had were causing harm to the chickens. When they videoed them taking the chickens away to get processed, they made it seem as if they were abusing the chickens.
Throughout the film, various companies are exposed for promoting products in a manner that depicts the products as a healthy alternative. The ultimate exposing is done on the government and the USDA. The government is exposed for making deals with food companies to not demonize companies that sell unhealthy food. Even Michelle Obama 's "Let 's Move" campaign against childhood obesity started out bringing unhealthy companies to the light but died down by emphasizing exercise and not talking about food. This is largely in part due to a deal made with major corporations who weren’t too pleased with the original approach of “Let’s Move”.
Our current system of corporate-dominated, industrial-style farming might not resemble the old-fashioned farms of yore, but the modern method of raising food has been a surprisingly long time in the making. That's one of the astonishing revelations found in Christopher D. Cook's "Diet for a Dead Planet: Big Business and the Coming Food Crisis" (2004, 2006, The New Press), which explores in great detail the often unappealing, yet largely unseen, underbelly of today's food production and processing machine. While some of the material will be familiar to those who've read Michael Pollan's "The Omnivore's Dilemma" or Eric Schlosser's "Fast-Food Nation," Cook's work provides many new insights for anyone who's concerned about how and what we eat,
The first step that Spurlock utilizes is documenting his daily life through this modified “McDiet. He include visual aspects in his documentary, like personal footage, to help support his claim. Throughout this documentary, Spurlock includes records of him eating out of only McDonald's every day for a month. He documents his every meal and the experiences he has after eating. He would record how he is feeling and his health condition at many points in the film. From day one to day thirty, he shows how much he had eaten and his final analysis of his experiment. The immoderate McDonald's diet that Spurlock consumed helps show the health risks, consequences, and dangers of fast food. By performing this experiment, Spurlock was able to prove that fast food is a major factor in rising health and obesity problems. Another analytical track that Spurlock incorporated is the uses of text to he...
Hungry for Change is a thought provoking documentary produced by James Colquhoun and Laurentine ten Bosch that delves into the implications of eating a modern diet. Using pathos, facts and figures, and association, Hungry for Change delivers a meritorious performance that engages viewers and leaves them questioning their own diet and lifestyle choices. The film’s use of rhetorical and advertising strategies and its ability to captivate viewers make this an effective, life changing documentary.
In February 2010, a remarkable chef and speaker, Jamie Oliver, presented himself to a TED (Technology, Education, Design) audience as ruthlessly real and charismatic. In his speech, “Teach Every Child about Food” he shares powerful stories of his anti-obesity project and makes the case for an all-out assault on our ignorance of food. Jaime Oliver’s speech aims to alter the perspective of Americans and their decisions about food and its effects. Since then, Oliver’s TED talk has been viewed across the nation and brought a reality to the issue with food education. Jamie Oliver successfully utilizes ethos, logos, and pathos to portray his belief that without the use of food education, America and its children will fall under the weight of its own obesity.
First, my personal reaction to this is documentary is an eye opener. I knew McDonalds was more harmful to than other fast food places, but I never knew about the lawsuit between McDonalds and it consumers. I never saw McDonalds as having big impact on my life; this is probably because the McDonald’s in my hometown never had a super-size option. In the video, Spurlock conducted interviews to gain ...
And, because food now comes at a low cost, it has become cheaper in quality and therefore potentially dangerous to the consumer’s health. These problems surrounding the ethics and the procedures of the instantaneous food system are left unchanged due to the obliviousness of the consumers and the dollar signs in the eyes of the government and big business. The problem begins with the mistreatment and exploitation of farmers. Farmers are essentially the backbone of the entire food system. Large-scale family farms account for 10% of all farms, but 75% of overall food production (CSS statistics).
One example of how the food industry is ruthless is when one of the CEOs of a fast-food chain states they are part of the problem is hired immediately. Though I don’t not find this wrong because if I was a stock-holder with my life savings invested within his company I would without a doubt have him fired for placing my money at risk. That is the harsh reality of economics, you cannot place you company in shock by either a damaging statement or bad executive move. I found most disturbing about the movie was how a case was being made against McDonalds that two obese teens did not know fast-food was unhealthy (Spurlock). Regardless of how they lived word of mouth had to have taught them fast food is not healthy, and if that didn’t health education has been in place for years now teaching us
This book is a life changing book. It was inspirational, informative and gave you insight about the things we do not know about the food we eat. The documentary was graphic and detailed, informing you of the process from the farm or the fields, to the manufactures, to the labeling and packaging companies. It informed me, about the school lunches, how some of the meals at school are made, to the politics behind it. This book is also a collectible.