In February 2010, a remarkable chef and speaker, Jamie Oliver, presented himself to a TED (Technology, Education, Design) audience as ruthlessly real and charismatic. In his speech, “Teach Every Child about Food” he shares powerful stories of his anti-obesity project and makes the case for an all-out assault on our ignorance of food. Jaime Oliver’s speech aims to alter the perspective of Americans and their decisions about food and its effects. Since then, Oliver’s TED talk has been viewed across the nation and brought a reality to the issue with food education. Jamie Oliver successfully utilizes ethos, logos, and pathos to portray his belief that without the use of food education, America and its children will fall under the weight of its own obesity. The ethos presented in his speech confirms that Jamie Oliver is a valid source and encourages the audience to strongly consider his position. Oliver’s introduction, clear diction, and …show more content…
The first words that Oliver speaks emphasizes to everyone in the room the reality of what is happening elsewhere in the world, “Sadly, in the next eighteen minutes when I do our chat, four Americans that are alive will be dead through the food that they eat.” Oliver speaks passionately about his argument and connects emotionally with his audience. He wants to his audience to realize how many people the issue of obesity affects. He asks for a raise of hands of how many people had kids, nieces, or nephews. When the audience looked around at each other about everyone had their hand up; now not only is Oliver using his words to display his argument, but he is visually showing his audience. The techniques that Jamie Oliver uses to effectively showcase his argument, not only connects with his audience on an intellectual level but an emotional one as
Obesity in America can be considered to be at an all time high, and this is particularly evident in the documentary. One man was brave enough to take on the challenge to show America what they were actually putting into their bodies when eating fast food. By using ethos, logos, and pathos, “Supersize Me” became one of the most watched documentaries in the history of United States film and shocked people throughout the nation. Without the use of these rhetorical appeals, this documentary quite possibly would not have had the effect that it did on its audience. The documentary was very successful in getting its’ main thesis across. The audience left the documentary with a different view on the fast-food industry and the growing problem of obesity in the United States. Essentially, the director achieved his goal of influencing a nation.
The first element of the rhetorical structure and possibly the strongest in this documentary is pathos. Pathos refers to the emotion exhibited throughout the documentary. Food, Inc. is filled with an array of colors, sounds, stories, and images that all appeal to emotion. Miserable images of cows being slaughtered with dark music in the background, pictures of industrial factories with no sun and unhappy workers, and even a depressing and eye-opening home video of a young boy who was killed by the disease as a result of bad food were all portrayed throughout Food, Inc. Barbara Kowalcyk, mother of the late Kevin, is an advocate for establishing food standards with companies throughout the nation. When asked about her sons death, she replied, “To watch this beautiful child go from being perfectly healthy to dead in 12 days-- it was just unbelievable that this could happen from eating food.” (Food, Inc.) Obviously very devastated and still heartbroken over her loss, Kowalcyk fought
Kingsolver asserts that this lack of a food culture is the cause of America’s obesity epidemic, supporting her assertion with statistics that state that we produce twice as many calories as we need. Kingsolver also describes the process by which almost all of the produce, such as corn and soy, are turned into oils or fed to livestock in factory farms. Those high calorie oils make their way into all of our foods, especially into junk foods. Junk food ads specifically target children, and yet when the children become obese, it is portrayed as a “failure of personal resolve”, leaving the companies producing the
...g statistics about the public’s health and make the future seem bleak, “the lifespan is shortening for new American children” (Pastor) and “ one in three children born after the year 2010 will develop type II diabetes” (Pastor). Pastor says that he is shocked by the impact and wants to break away from the cycle created. In his closing statements he convinces the audience to break away from the cycle away as well, by drawing on the seeds he planted with pathos, ethos, and logos. The film was well made and addressed all the issues of “organic” food and well informed the audience of what is occurring. Next time, an audience member goes to the supermarket to buy food they will probably remember what their children will look like in twenty years if they don’t take a more “organic” approach to their lives.
Rhetorical Analysis of “The Pleasures of Eating” by Wendell Berry In the article by Wendell Berry titled “The Pleasures of Eating” he tries to persuade the readers of the necessity and importance of critical thinking and approach to choosing meals and owning responsibility for the quality of the food cooked. He states that people who are not conscious enough while consuming products, and those who do not connect the concept of food with agricultural products, as people whose denial or avoidance prevents them from eating healthy and natural food. Berry tries to make people think about what they eat, and how this food they eat is produced. He points to the aspects, some which may not be recognized by people, of ethical, financial and
... Nestle’s quote, Bittman makes his editorial plea to ethos, by proposing proof that a woman of reliable mental power of this issue come to an agreement with Bittman's thesis statement. Bittman also develops pathos in this article because he grabs a widely held matter that to many individuals is elaborate with: "...giving them the gift of appreciating the pleasures of nourishing one another and enjoying that nourishment together.” (Mark Bittman) Bittman gives the reader the actions to think about the last time they had a family dinner and further imposes how these family dinners are altogether important for family time. Therefore, Bittman did a magnificent job in pointing into the morals of his targeted audience and developing a critical point of view about fast food to his intended audience leaving them with a thought on less fast food and more home prepared meals.
This documentary takes a look at how our school’s lunch programs and government play a role in the spread of obesity across the nation. The film really attempts to drive home the idea that our children are being immorally brainwashed into wanting unhealthy foods. At some points of the film, it appears that the director uses big companies and school lunches as a scapegoat for our nations crisis. It is a valid point that our nation’s children are being
She was able to evoke emotions by her choice of negatively charged words towards the other author, Stephen Budiansky, and his work, Math Lessons for Locavores. By the end of the article, the reader developed strong negative views concerning the other article solely on Trueman’s diction and her tone. By writing, “Throw in a bunch of dubious and/or irrelevant statistics that appear to be truly locally sourced-i.e., pulled out of your own behind,” and “What’s so maddening about sloppy op-eds like this is that they give fodder to folks who hate the very notion that their food choices have any consequences beyond their own waistlines and bank balances”, Trueman expresses her dislike of Budiansky’s thoughst on the topic. She describes his article in such a dismissive way that her audiences adopts the same views as her. As a whole, her way of writing creates an overall negative tone towards the article being criticized. While doing this, she also points out flaws in his argument and exposes his faults in reasoning. As a result, his argument becomes invalid in the eyes of the readers and they are left with a clear winning perspective on the issue of the Local Food Movement. Kerry Truman's use of pathos in her critical analysis of Budiansky’s Math Lessons for Locavores was successful in the aspect that she evokes emotions in her
“Food as thought: Resisting the Moralization of Eating,” is an article written by Mary Maxfield in response or reaction to Michael Pollan’s “Escape from the Western Diet”. Michael Pollan tried to enlighten the readers about what they should eat or not in order to stay healthy by offering and proposing a simple theory: “the elimination of processed foods” (443).
“Is it any wonder that the slogan the advertising people came up with was “The Sooner You Believe It, the Sooner We Can End It”?”. Anna Quindlen has chosen to write about child hunger in America. She persuades her readers effectively because of her use of logos, pathos, and ethos.
In a society that is facing numerous problems, such as economic devastation, one major problem is often disregarded, growing obesity. As the American society keeps growing, so does growth of the fast food industry and the epidemic of obesity. In order to further investigate the main cause of obesity, Morgan Spurlock, the film director and main character, decides to criticize the fast food industry for its connection with obesity in America. In his documentary Spurlock performs a radical experiment that drives him to eat only from McDonald's and order a super-sized meal whenever he is asked. By including visual and textual techniques, rhetorical appeals, and argumentative evidences, Morgan Spurlock was able to help viewers know the risks of fast food and how it has caused America to be the world's “fattest country”.
Hungry for Change is a thought provoking documentary produced by James Colquhoun and Laurentine ten Bosch that delves into the implications of eating a modern diet. Using pathos, facts and figures, and association, Hungry for Change delivers a meritorious performance that engages viewers and leaves them questioning their own diet and lifestyle choices. The film’s use of rhetorical and advertising strategies and its ability to captivate viewers make this an effective, life changing documentary.
Throughout the essay, Berry logically progresses from stating the problem of the consumer’s ignorance and the manipulative food industry that plays into that ignorance, to stating his solution where consumers can take part in the agricultural process and alter how they think about eating in order to take pleasure in it. He effectively uses appeals to emotion and common values to convince the reader that this is an important issue and make her realize that she needs to wake up and change what she is doing. By using appeals to pathos, logos, and ethos, Berry creates a strong argument to make his point and get people to change how they attain and eat food.
“Don’t Blame the Eater” is an article by David Zinczenko that explains to Americans, specifically overweight young Americans, about the risks eating at fast food restaurants and its cause of affecting one’s health. In his article, he tries to address the issue about America’s food industries by using literal devices such as tone, logos, ethos, diction, and organization in order to spread his message. He begins his article by addressing the topic and as he continues writing, he supports his topic by writing about personal experience and moves onto the reasons why his topic in a serious issue. Although he shows an overall clear progress, he does tend to have a few problems with his writing that could be improved.
David Robson unites chocolate lovers and ecologists alike with his article asking if junk food is better than healthy food for the environment. He researches the carbon footprint for the production of one hundred calories of food. He doesn’t include any macromolecules in his research, his research is aimed purely at measuring the ratio between carbon dioxide production and calories. Regrettably he reminds readers that this is not an excuse for a root canal, but a thought to keep in the back of our minds when we consider a well-balanced diet (Robson, David). The general field of study his article best represents is Ecology. It relates to the information covered in the textbook and this course through metabolism and ecosystems.