Father And Daughter Rhetorical Analysis

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Recommended: The Relationship Between Father And Daughter

The relationship between a parent and child is important because it forms a bond that is needed for children to develop normally socially, emotionally, and physiologically. The relationship of a father and daughter are analyzed using two main sources; a television commercial and an article. Advertisers and corporations use many strategies to make their product or purpose effective and to appeal to the targeted demographics. Logical fallacies, proofs that include ethos, pathos, and logos, audience and context are used. Logical fallacies are a list of common mistakes that are used as aids to appeal to an audience. Ethos is the proof that appeals to emotion and feeling; pathos appeals to credibility and logos uses evidence such as research and …show more content…

This scene is important because it showcases the circumstance in which the child is calling for her father. The age of the child was also coordinated to display the need for parental care and nurturing as she is very young and semi incapable of providing basic needs for herself. The young girl has a want to interact with her dad through princess dress up, as he casually strolls through the hallway by her bedroom. However, as he is stopped by his daughters’ plea he explains his need for masculinity and interaction with other adult males in the form of playing football. This scene touches on the subject of ethos. In this case the situation is a difficult one and tugs on the heart of the viewer by showing the child’s desperation for play time with her father and his uncertainty on what to do. This is made to make the viewer feel sorry for the little girl and develop negative feelings towards her father. The daughter then pulls out a bag of Doritos and the father is suddenly interested. Here is where the purpose of the advertisement is displayed. The sender wants the audience to know that their product brings families together. The commercial implies that the father does not have time for his daughter and this may affect her in the long run, again using pathos as a main tool for audience

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