Fairness Doctrine

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Throughout the history of television, it has been evident that certain news stations have portrayed their news in a way that aligns itself with a certain viewpoint or political position. For example, today one can see how stations like Fox take a conservative stance on most issues while CNN takes a more liberal perspective on the same issues. Much of the influence that the media could have on people, especially during elections, was a cause of alarm for many people. This led to the creation of the Fairness Doctrine in 1949.
Before the Fairness Doctrine, there had been numerous attempts at trying to prevent biases or influences from making their way through the media. First of all, the Communications Act of 1934 asked for television stations to provide “equal opportunities” to candidates running for office. The intention of this act was to make sure that the media could not influence the people in any way when talking about a candidate running for office. However, it seemed as if there was almost no point to this act since the act did not apply to news programs, interviews or documentaries which should be some of the top places where “equal opportunity” should be given. Secondly, before the Fairness Doctrine had been the Mayflower Doctrine which discouraged stations from editorializing. However, as time went on restrictions began to soften up and editorializing was allowed as long as the views matched those of the station.
After the Communications Act of 1934 and the Mayflower Doctrine were not as successful as they were thought to be, the Fairness Doctrine started to be planned out. In 1949, the Fairness Doctrine ordered broadcast networks to contrast views on issues of importance in order to level the playing field....

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...ine had been to level the playing field in hopes that political candidates and popular figures would not have their careers negatively impacted based on a comment made by a television station. Additionally, it allowed people to comment on editorials or statements made about them within a reasonable time frame. Furthermore, it was also used to ensure that people would be able to get two sides to every story and decide for themselves what they would rather believe. Although the Fairness Doctrine may have had a short history, the idea that it had should be something people hold on to. People need to realize that many of the stations they watch will try to influence their viewers to believe one statement or another. Therefore, it is up to the individual to take a step back and analyze what a certain issue or story is really about so they can form their own opinions.

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