External Factors Affecting Consumer Behavior

Executive Summary

Consumer is the real asset of any organziation. There are a number of factors that affect on consumer’s buying. Every organziation keeps an eye on those factors and always try to minimize them or have a good impact on its consumer purchase. These factors can be of any type, social, non-socil, cultural and religious factors. In this respect, marketers and producers are forced to conduct intensive market research in order to identify the various external factors that are likely to influence the decision making process or buying behavior of consumers in regards to a particular product. Like other products, tesco sales are also highly affected by these external factors, the paper focus on those internal and mainly focus on external factors of consumer purchase. Later sections focus on personal, cultural and psychological factors of Tesco purchase. Tesco Consumer’s purchasing is highly affected by these social and non-social factors, the paper discusses these factors in its later parts.

Contents

Executive Summary 2

Introduction 4

Discussion 4

Social 5

Cultural Factors 9

Psychological Factors 11

Personal Factors 12

Conclusion 19

References 21

Introduction

Tesco Corporation is one of the most prominent supplier and manufacturer of top drives and contractors. The company has a diversified presence across the globe. TESCO has a product line specially targeted to different needs of different types of the customers. Here, we will attempt to investigate the external environment for TESCO PLC, where different forces present in the external environment would be evaluated.

Discussion

Factors Affecting Consumer Behavior

One of the most discriminating o...

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