Business Studies Report on Tesco

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Business Studies Report on Tesco

Tesco.

I have been asked to produce a business report on a company of my

choice. I have been required by my teacher to complete this task in

order to assess how I gather and present information from different

sources. The majority of the information I have acquired is from the

Tesco website (www.tesco.com), however I did also have some background

knowledge, and I read some previous articles about the company in

press releases and magazines.

The focus of the report is to find out about the company’s history,

its aims and objectives, it’s current and any previous legal statuses.

Jack Cohen founded Tesco in 1924. He began by selling groceries on a

market stall in London, and the brand name was first only printed on

bags of tea. The first Tesco store was opened in Edgwell in 1929 as a

partnership with T E Stockwell. In the 1930’s Tesco opened the first

self-service supermarkets in America and by employing less staff they

could offer lower priced goods to the public. In 1947 Tesco became a

PLC (public limited company) and floated its shares on the stock

exchange at a value of around 25p per share. By the 1960’s Tesco had

branched out into the sale of non-food produce. In 1979 Tesco annual

turnover reached £1billion. By 1995, Tesco had become the largest food

retailer in the UK, and is now market leader with a market share of

more than 17%.

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The mission statement of Tesco is all about customers: ‘creating value

for customers to earn their lifetime loyalty. No one tries harder for

customers; treat customers how you ...

... middle of paper ...

... areas of customer interest to keep the market on its feet. Customers

no longer have the lifestyle with lots of time to shop all over so

Tesco have identified the need to sell everything under one roof. They

have changed with the trend and as a result have become the leading

supermarket in the UK.

I think the company is run well through the board of directors because

it eliminates the bias that a company run solely by the actual owners

for the purpose of making profit creates. It allows different

viewpoints to be expressed clearly and choices to be reasoned

thoroughly before they are finalised. I think if the business

continues to run as it does at present and keeps on its toes to

provide full customer satisfaction, then it will remain one of the

best supermarkets, and continue to be successful all over the globe.

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