The Dunnes Store: A Case Study

2136 Words5 Pages

Contents Introduction 1 Standards of quality the company uses to ensure quality is maintained 1 Transformation process – The inputs and outputs of the company 2 Technologies used by the company 2 Value Adding 3 Key Challenges that face the organisation 4 Recommendations for overcoming these challenges and for the future 5 References 6 Introduction Dunnes Stores is an indigenous, family owned Irish Company. The Company is a retailer in both the food and textile market who work around the principle of providing competitive prices, high quality products and a vast variety of choices. The company’s motto of “Better Value” looks to draw in all these principles together. The company started off when Ben Dunne Sr. began working at a drapery shop in Cork, Ireland in the early 1940s. From his experiences here he then proceeded to leave the job to set up his own store, this idea quickly developed and in 1944 Bernard Dunne Sr. set up a new store with the intention of changing the Irish market under the promise of “Better Value” by offering products at a lower more affordable price, This slogan and idea carried on today. The company's clothing division has a comprehensive range of clothing for ladies, men and children. The homewares department has a full range of items for every room in the home, while the food department sells a full range of branded and own-brand products. The St Bernard brand the own brand label was founded in 1956. The combination of food, textiles and homewares all under one roof makes Dunnes Stores unique amongst Irish companies. The company got Irish quality food awards for 3 of its grocery products; Simply Better farmhouse blackberry yogurt: Dunnes Stores, Greenvalley farms Simply Better dry cur... ... middle of paper ... ...References Drapery manager (2014) Interviewed by Rebecca Collins and Jack Commons in store, Dunnes Stores Leopardstown, 14th March.. . 2014. . [ONLINE] Available at:http://thefunambulistdotnet.files.wordpress.com/2012/11/supermarket-strategy.jpg. [Accessed 31 March 2014]. Home :: Irish Quality Food Awards 2014. 2014. Home :: Irish Quality Food Awards 2014. [ONLINE] Available at:http://www.irishqualityfoodawards.com/irishqualityfoodawards2013/shortlist-2013. [Accessed 31 March 2014]. Dunnes Stores - Independent.ie. 2014. Dunnes Stores - Independent.ie. [ONLINE] Available at: http://www.independent.ie/business/dunnes-stores-26240355.html. [Accessed 31 March 2014]. Challenges in Today's U.S. Supermarket Industry. 2014. Challenges in Today's U.S. Supermarket Industry. [ONLINE] Available at:http://msdn.microsoft.com/en-us/library/aa479076.aspx. [Accessed 31 March 2014].

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