Explain How Companies Segment International Markets

1048 Words3 Pages

Alex O. Casado Delgado
Assignment 5.5: Module 5 Review
Embry-Riddle Aeronautical University
Professor Patricia Beck

1. Explain how companies segment international markets.
In marketing, companies study several sections in the international market. These studies based on geographic, economic, political and cultural factors in order to get customers needs and buying behaviors in order to sell their products effectively.
For example in the geographic aspect, it is important to study the buying needs in the market before trying to sell the products. As a marketer you can’t sell your products in places that they are not needed or they can’t be used properly such as selling appliances manufactured in Europe and expect them to sell them in the United States because it won’t meet the customer needs. In the other hand, if the marketer decides to sell the Europe appliance products effectively, he needs to based to market his products in countries of the European Union and Middle Eastern countries
Marketers study economic factors from different countries in order to decide what products are going to be sold sucessfully. They study the general population, the wages and salaries in the countries, and different classes in the population before selling products in the international markets.
Another factor that marketers face in the international markets are the political factors. Those factors are related to government policies that determine their effect on the market segmentation. Marketers study government policies and legislations before to sell products or services in a foreign nation.
Another aspect in the international marketing is the cultural factors. A marketer studies several portions of the c...

... middle of paper ...

...ion will produce and market at a larger scale and distribute the products into the stores and the products will be available for purchase.

References

Kotler, P., & Armstrong, G. (2016). Principles of marketing (16th ed.). Upper Saddle River, NJ: Pearson.

H. (n.d.). Eight Simple Steps For New Product Development. Retrieved October 10, 2016, from http://www.business2community.com/product-management/eight-simple-steps-for-new-product-development-0560298#KgH6JCTvXoFhvj4M.97

Unsought Products - Boundless Open Textbook. (n.d.). Retrieved October 10, 2016, from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/products-9/types-of-products-67/unsought-products-337-1051/

What is Marketing Strategy Development? (n.d.). Retrieved October 10, 2016, from http://smallbusiness.chron.com/marketing-strategy-development-58521.html

More about Explain How Companies Segment International Markets

Open Document