Absolute Threshold Essay

Sensation

When a person is exposed to any of the marketing stimuli or an ad, the first reflex that is initiated in him is known as sensation. For example, when a person come across a beautiful ad of a Mercedes Benz’ E-class’ on the centre spread of a magazine, their first reaction will probably be one of admiration. As person enter a bakery, may smell the mouth-watering aroma of freshly backed cakes. We can feel he energy in the pulsating music played at a disco.

How one responds to a stimulus received by any of the five senses is called sensation. and perception is how person understand a sensation and o-relate it with his needs and personally. Marketers try to advertise their products in such a way that they will appeal to the consumer’s

The absolute threshold refers to the minimum amount of stimulation that can be detected on sensory channel the sound emitted by a dog whitely is to high to be detected by human ears, so this stimulus is beyond our auditory absolute threshold. The absolute threshold is an important consideration in designing marketing stimuli.

Schiff man et al. explains that the lowest level at which an individual can experience sensation is called his absolute threshold, often referred to as the lower threshold. This means that the point where a difference can be detected between “something” and “nothing” is absolute threshold for that stimulus. The point at which a consumer can detect a difference between something and nothing is that stimulus. The point at which a consumer can detect a difference between something and nothing is that person’s absolute threshold for that’s stimulus. As exposure to the stimulus increases, one notices it less.

Marketing

Less than the JND is wasted effort because the improvement will not be perceived; more than the JND is wasteful effort because the improvement will not be received; more than the JND is wasteful because it reduces the level of repeat sales. On the other hand, when it comes to price increases, less than the JND is desirable because consumers are unlikely o notice it.

Marketers decrease the product quality included in the packages, while leaving the prices unchanged- thus, in effect, increasing the per unit price. The manufacturer of Huggies reduced the number of diapers in a packaging from 240 to 228(and continued pricing it at $31.99); Pepsi Co reduced the weight of snack food bag from 14.5ounces to 13.5 ounces “(and maintained the price at $3.29), the reductions in quality were below most consumers’ JND for these product

Marketers often want to update their existing package designs without losing the ready recognition of consumers. They usually make a number of small changes, each carefully designed to fall below the JND, so that consumers will perceive minimal difference between succeeding version. For example, Betty Crocker, the General Mills symbol, has been updated seven times from 1936 to 1996.

3.6.3.4 Subliminal