I am going into event planning, in the sector of the hospitality industry. Event planning industry is on the rise and is not glued to one specific genre, hence, there are several to choose from. Event planning is needed for all sorts of occasions such as, birthday parties, weddings, fundraisers, product launches, concerts, anniversaries, fashion shows, conferences, graduations, business meetings, and much more! It is an industry that will never stop growing and improving. Specifically, an event planner job includes working with clients, creating a positive self-image, networking with clients, and personal and financial gain.
The job of an event planner is much more than hanging up streamers, laying table clothes down and checking the quality of the lights. Event planning requires tedious work and strenuous planning. Also called meeting and convention planners, they do everything involved with making sure these events go as anticipated. This includes, working with the client to choose a fabulous and affordable location, hiring quality caterers, selecting perfect entertainment, and even arranging lodging and transportation for attendees who are visiting from afar (McKay). The goal of an event planner is to make sure the event runs very much as anticipated, which includes multiple plans to combat what-if scenario, because no event will ever run exactly as planned.
Event planning is a very personally rewarding career. Not only is it personally rewarding, but it also offers benefits such as gaining public recognition, and financial rewards. Besides that, event planning offers the individual flexibility, and independence (being able to start your own event planning business). Even though this job seems ideally easy and person...
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...one’s business, but should also be included with the basic necessities like business cards and portfolios.
From business conferences to weddings, there are events going on all around us, and where there are events there are event planners constructing it, putting it all together, while making everything run effectively. Event planning is always unpredictable and you need to be always ready for any problematic situation that may occur. When starting out there is a great chance that problems will occur that one will not prepared to face, but this is all a part of the improvement process. These situations should be looked at as a learning experience and should give you some ideas of how to improve one’s event planning skills and one’s own business. Because of all the hospitality, craziness, and personal gratification, I have chosen to become an event planner.
After brainstorming and finishing Bolles’ questions, I discovered that my ideal career would be in a small organization, where the coworkers collaborate closely; it would be in a city with a sizeable population of people my age, where craft products and small businesses flourish. Likewise, the organization would be focused on providing a service that gives back to those in the community, hopefully combatting the cycle of poverty. In the organization, I would like to be coordinating people or events, and doing other behind-the-scenes duties that keep the whole place running.
The first of the two careers to be analysed is an event manager, sometimes also called event organisers or event planners. Prospects UK (2012) describes event managers as being the ones responsible for event production from its conception, right through to its completion. This can include the initial planning and organisation of the event, the development of a management plan to assist in the preparation (Gascoyne Development Commission, n.d.), and the coordination of all aspects of the event on the day its being held (Prospects UK 2012). This career was chosen as I feel like I would enjoy the creative aspects of planning my own unique, memorable and enjoyable events.
On March 2nd I had the opportunity to interview Bryan White the Director of Event Services of the Arizona Diamondbacks. This interview was conducted at Chase Field and how I was able to obtain this interview would be because Jeff Gomez the Senior Event Coordinator of the Arizona Diamondbacks, in which I have been volunteering and shadowing for the last year. The reason that I decided to interview Mr. White would be because of his area of expertise, which is something that I am interested in my future career. The duties that Mr. White is responsible for would ensure that everything is ready to go to before an event or a game begins, such as providing different departments tables, sanctions, barracks, etc. For example, Mr. White has to organize
Event planning process is a process that the event planners should follow in order to make the event run smoothly and help to avoid problems that could be occurred in the event. According to Shone and Parry, there are 5 main components of the event planning process, which are objective and getting started, planning (draft outline plan), organizing and preparing the event, implementing and divestment/legacy.
They need to make sure that they run smoothly and that there are no interruptions or hiccups along the way. I need to find someone that has experience and skills with running a schedule, even some with a military background would be good for example. This person needs to be able to run a schedule effectively and efficiently without any interruptions. When things do go wrong they do need to be able to handle the situations and move on with the schedule and event. This person needs to be able to deal with stress and know how to multi-task. Training that still might be needed could be doing role play for these kinds of scenarios so he or she is more prepared and is not as stressed and they need more skills and managerial training on how to schedule and manage
So, furthermore, it is quite easy to enter and exit the market however, brand loyalty can influence how well your event planning does in the industry. Thus, consumers tend to look at the level of knowledge, expertise, and experience many event planning businesses entails in order to differentiate one from other competitors. Therefore, you tend to see that many consumers generally base their decisions and choices on if they have utilized the services previously, does the company have a great reputation, is the company known for exceptional services and events, and does other consumers speak highly about the business. All these factors contribute to how well a company excels over its competitors in the market. Moreover, these attributes and qualities brings forth and bridge brand loyalty among its consumers and potential consumers looking for quality services and companies within the event planning business and causes many event planning businesses to stand out and reign supreme over others. All the more making it harder for other incoming event planning business to excel due to others in the industry have the upper hand when it comes to knowledge and expertise according to many
I had to plan fun events, but also make them very inexpensive. This was an
Far too often there is a common misconception that there is no need to hire a wedding planner to assist you on your big day. People believe they’re not necessary anymore because there’s the internet, online wedding websites, Pinterest, etc. and hiring a planner is just an additional expense on the list of costs you are already about to incur. Well, let me start of by saying that contrary to this popular belief, wedding planners are VERY important and TOTALLY worth investing in! Sometimes you can even save money. Let me be clear, I am not speaking from a wedding planner’s perspective; I am speaking from personal experience.
Within an organization, different types of planning are necessary to help establish the visions and goals a company has. Strategic and operational planning is essential for the success of a business. For example, Sports Authority has recently filed for bankruptcy, which is likely due to a lack of planning skills. With the addition of strategic and operational planning, the risk of going bankrupt could be significantly reduced. The many planning steps and strategies involved in these types of planning are what eventually produce the most success.
After researching the impacts events have on regional development I have come to agree with the statement ‘The events industry is an effective and appropriate vehicle for facilitation of regional development’. The significance of this thesis is to critically discuss and demonstrate an understanding of the relationship between the events industry and regional development while also providing an understanding of the history of events and the increasing significance of the event industry in contemporary society. Real life examples from around the world are used to recognize and justify the event industry as part of the tourism sector and explore specific implications to event management. Various sectors of the events industry are identified and discussed to support the theoretical discussion on how the events industry is an effective and appropriate vehicle for facilitation of regional development.
The Olympics is a mega sport event which is presented once every four years and it has become a golden opportunity for hosts to emerge as a strong country. Hosting the Olympics is a big thing for every country and they receive worldwide attention from the preparation period until the actual event. However, hosting the Olympics comes with heavy stakes and experts tend to argue about the appropriateness for the countries to host it. There may be people who oppose with hosting the Olympics, however, the country rebranding, the economy hike and also the pride and patriotism of citizens just demonstrate the need of hosting the Olympics for the development of the country.
Marketing can play a crucial role in searching and discovering efforts and for identifying new markets to promote an event. It should include other classic elements and marketing such as promotional campaigns, advertising and telemarketing to bring all of the event goals to life.
Starting a business can be easy or difficult, depending on how one will execute. The only key to make this endeavor to start a business work is to have a business plan.
The caterer as a huge job and a lot of work to do for a wedding. Some brides book their caterer a year in advance. A lot of brides prefer to do a food tasting. A food tasting is when they sit down with the caterer and try multiple different food options so they can decide what type of food they would want on their wedding day. Just the food tasting is planned months ahead of the wedding. This is another thing that cannot be planned the month before! Caterers provides drinks too such as tea and lemonade. Some weddings have alcohol so the bride will ask the caterer to supply a bartender. The bartender and the caterer like to be prepared and set up their stations the day before the wedding so it’s important that they have access to the reception
This class was the first opportunity I had to learn about the event planning industry. I knew that it took a lot to put together an event, but I had never fully realized how much actually goes into it. As a hospitality major, event planning is a necessary skill to have even though I do not plan to become an event planner. If I had the option to start working in this industry tomorrow, there would be several things that would either help or hinder me.