1. Event Planning (40 points)
a. Explain the event planning process as stated by Shone and Parry.
Event planning process is a process that the event planners should follow in order to make the event run smoothly and help to avoid problems that could be occurred in the event. According to Shone and Parry, there are 5 main components of the event planning process, which are objective and getting started, planning (draft outline plan), organizing and preparing the event, implementing and divestment/legacy.
First, the objective and getting started is the first step in planning event. In this step refer to “what do you want?”, you have to think about what activities will you do in your event, what is the objective of holding the event and what kind of event it should be according to the objective of event. In this step the event planner have to get the ideas and proposals of the event. Event planners can get the idea from their colleague by brain storming and voting. After we get the ideas, we have to screen all the idea to narrow them down what so we really need for the event, by three categories, which are marketing, operation and financial. We have to screen them because it will help us to see the whole picture of the event, we can see the objective of the event clearer. In marketing screening we have to look at how the event should be to fit with the suitability of the target group. We can consider at the demographical information of the target group like social profile, age group, and more. Another screening is operation screening. We have to look at the external factors for our event, for example, technology, location, venue or manpower. We have to make sure that the operation will have enough resources to run the event. ...
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...port the mob by other ways like let their employees to join the mob.
This is also one of the risks that I can identify in the mob. It is risking that get deliver the cooking gas by that method because it does not look strong and safe. The tank could possibly drop and hit some people or the gas might be leak out and lead to explosion. I suggest that the delivery of dangerous substance should be safer by using another vehicle or have some equipment that look stronger and safer.
People might get hurt from the electricity generator explosion. In this event, the generator might have to work overload because they need a lot of electricity. This generator is located near the audience, therefore it has a chance to explode and hurt the audiences. My suggestion is the generator should be located farther to the audiences, and should have technician to check them often.
(Yoder-Wise, 2015) During the process of planning you need to assess your internal and external environment, identify any opportunities and threats. Then you want to create your plan and identify your goals and objectives, implement the plan and lastly you evaluate and make any necessary changes. In strategic marketing, you want to identify your target market and research it. When planning you identify your strategies and objectives you identify what services you will provide and at what cost an how you’re going to market your plan. You can evaluate by getting feedback from consumers through different
First, in order to decide how to formulate a plan to achieve the objective,
The barriers of entry that could possibly affect the market in which my event planning business operates is brand loyalty and economies of scale.
The strategic planning process is the formulation of the company’s major objectives and execution plans. This process is of particular interest in GE. Strategy formulation is the process of choosing the best methods for a company where customer needs; competitive position and internal capability are the three factors that play the main role in strategic planning. Every manager needs to have at least a simple notion of strategic planning to formulate his strategic plans. Strategic Planning is a wide and complex subject. Strategic Management background is an essential basis of any organization.
It will provide the necessary tools, techniques, examples and methods to sponsor and exciting and profitable event
Within an organization, different types of planning are necessary to help establish the visions and goals a company has. Strategic and operational planning is essential for the success of a business. For example, Sports Authority has recently filed for bankruptcy, which is likely due to a lack of planning skills. With the addition of strategic and operational planning, the risk of going bankrupt could be significantly reduced. The many planning steps and strategies involved in these types of planning are what eventually produce the most success.
Event planning is something that is always in demand. You can start your business by offering services for small events and gradually climb the ladder of success. With the right services, you will get noticed and you can soon start handling bigger events. Interior
The basic strategic planning process includes: 1. Identify your purpose (articulate mission and vision); 2. Assess the Situation; 3. Develop Strategies, Goals, and Objectives; 4. Identify specific approaches or strategies that must be implemented to reach each goal; 5. Identify specific action plans to implement each strategy, and 6. Monitor and update the plan.
It should integrate all of the management decisions to focus on the goals and objectives of the events as well as those of the sponsoring organization itself. This integration may take several forms and maybe a subtle campaign to conceive corporate association and shareholders of the importance of their attendance and their personal vote on an issue. It may also be employed to conduct research to assist in the site selection process of the event.
The job of an event planner is much more than hanging up streamers, laying table clothes down and checking the quality of the lights. Event planning requires tedious work and strenuous planning. Also called meeting and convention planners, they do everything involved with making sure these events go as anticipated. This includes, working with the client to choose a fabulous and affordable location, hiring quality caterers, selecting perfect entertainment, and even arranging lodging and transportation for attendees who are visiting from afar (McKay). The goal of an event planner is to make sure the event runs very much as anticipated, which includes multiple plans to combat what-if scenario, because no event will ever run exactly as planned.
Having a plan in place can lift weight off of an individual shoulders and guide them through the process. The four steps of the entrepreneurial process encompass all the tasks, actions associated with creating a business strategy. The four steps of the entrepreneurial process is first identification and evaluation of the opportunity, development of the business plan, determination of the required resources and finally management of the resulting enterprise. The first step of the entrepreneurial process is to Identify and Evaluate the Opportunity. The first step is the most difficult step, but the most important one. This step is rated as number one in being the most important process. This is because you have to take time to seek out an opportunity. Most opportunities don’t come over night, it takes time to seek and recognize a business opportunity. The opportunity has to meet the goals of the entrepreneur. The entrepreneur needs to put fort the effort to grasp the opportunity to succeed in developing his or her business. The second step is developing a business plan. With this step, the entrepreneur has to be very careful when getting ideas and responses from other people such as
The four steps that lead managers and the firm through the strategic planning process are first defining the company’s mission, then setting objectives and goals, next designing a business portfolio and lastly developing functional plans. The first step involves focusing on consumers’ needs and wants. Setting forth a market oriented mission that organizations want to reach based on consumers of the environment. After finding the mission, organizations then proceed to put together supportive objectives for every level of management to help achieve its mission. Next the company has to design a business portfolio evaluating all of its current business and future business by coming up with
The first function of management is planning. Planning is a process that managers use to identify and involve goal setting and decide the best way to achieve the goal.(Bartol 2007) Planning connect the gap between where we do, where we intend to go. It predict the possible things to happen which would not otherwise happen (MSG 2012). There are several steps to the planning process, which are determine the goals of the organisation, evaluate the current position, consider possible future conditions, identify possible alternative actions and choose the best. Planning is the criteria thinking through goals and making decision to achieve the goal of the organisation’s objective, which requires a systematic way. Also objectives focus the managers how to achieve the final result as managers have to predict anything will happen, avoid the problem and fight back to competitors. An example of planning, which is the President Canon Inc Tsuneji Uchida and lead Canon Company become the no.1 in the global business (Canon.Inc 2011). Tsuneji Uchida has to understand what is the company objective and goal. First, make decision to protect the position and the aim of canon, improve the operation more diversity. Second, he creates the new design of camera and new technology, he plan to do these things to maximise profit.
Plans school activities and provides guidelines. Planning is a process of setting objectives and determining what should be done to achieve them. Planning helps educational managers to anticipate problems opportunities, to think forward and to contribute efficacy of other managerial functions. Educational Management involves three basics functions, specifically planning, implementing and controlling. School mangers use these functions to achieve educational goals and objectives.
The next purpose of the Business Plan is to allow the entreprenuer to view and evaluate the proposed businessventure in an objective critical and practical manner .The collpase of many business ventures can be attributed to the decisions and planning of thye entreprenuers who rely more on emotions and gut feeling rather than objective and rational considerations .With a Business Plan the entreprenuer has solid and well-grounded information to supplement the planning and decision making