Evaluation Essay

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Recommended: Shopping in store vs shopping online

Online Shopping Shopping online is the best way to purchase items because people can often find better deals, saves finances and energy, and allows customers to shop at any time they choose. Online shopping has risen due to the fast paced lives that people all tend to live these days. Most people like doing their shopping online because it is a lot more convenient to access a website or device rather than finding the time to actually go to the store and hunt down the items customers are looking for. “[It is expected that] by 2017, there will be five devices/connections for every internet users.” (Bort). With those numbers, many people will probably prefer online shopping due to how many devices are in each household and because of the simplicity of online shopping. Many stores that give people the option to purchase their merchandise online often offer better deals online rather than in the actual store. Due to the havoc caused by major holidays, many companies offer online deals that cannot be beat by the in-store price. “[Many] retailers offered online Black Friday deals in the days and weeks before Thanksgiving …” (Carmona). Also, many companies offer perks like free shipping, personalized cards, and gift wrapping as part of their holiday deals. Memberships and rewards clubs are often another perk of using specific stores such as Finish Line or Dicks Sporting Goods that allow their customers to gain points on their accounts with each purchase you make that can ultimately help them save money in the long run once they have accumulated enough points. These rewards usually come in the mail as coupons or discount codes that can be used in online purchases. Online shopping can also save people money and energy that would otherwis... ... middle of paper ... ...ed in to a single site…” (Miller and Washington). Works Cited "Avoid Scams When Online Shopping." Whyalla News 25 July 2013: 2. Newspaper Source Plus. Web. 3 Apr. 2014. Bort, Julie. "By 2017, We'll Each Have 5 Internet Devices (And More Predictions From Cisco)." Business Insider. Business Insider, Inc, 29 May 2013. Web. 03 Apr. 2014. Carmona, Jose. "Discounts Help Jumpstart U.S. Holiday Sales." Caribbean Business 41.47 (2013): 12. Business Source Premier. Web. 3 Apr. 2014. Malik, Garima, and Abhinav Guptha. "An Empirical Study On Behavioral Intent Of Consumers In Online Shopping." Business Perspectives & Research 2.1 (2013): 13-26. Business Source Premier. Web. 3 Apr. 2014. Miller, Richard K., and Kelli Washington. "PART II: SHOPPING BEHAVIORS: Chapter 9: ONLINE SHOPPING." Consumer Behavior. 60-64. n.p.: 2013. Business Source Premier. Web. 3 Apr. 2014.

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