Essendon/ASADA Crisis Essay

933 Words2 Pages

Assessment 1

Organisation: Essendon Football Club

On the 5th of February 2013, Australian Rules Football (AFL) club the Essendon Bombers requested the Australian Sports Anti-Doping Authority (ASADA) to investigate their internal questioning and concern over the team’s use of prohibited sports drugs during the previous season. This proposal will reveal whether the actions of Essendon’s management and public relations team during this time of crisis have been successful through analysing Essendon’s crisis plan over the Fearn-Banks 5 stage life cycle. Essendon’s dealings with this crisis will contribute greatly to the overall outcome of the crisis (Kutner, 1999.)

The Essendon/ASADA crisis, which is the biggest in the history of Australian sports, …show more content…

Had they been prepared, they could have avoided much media scrutiny, as Marra (1998) states, “the existence of excellent crisis communication plans had little effect on the outcome of …show more content…

Bibliography

Kutner, M. (1999). Disaster Recovery Journal. The Contingency Planner, <http://www.drj.com/drworld/content/w4_002.htm>

Lerbinger, O. (1997). The Crisis Manager. Lawrence Erlbaum Associates.

Mitroff. (1996). Crisis Management. <http://hel.org.uk/studies/international%20management/crisis%20management/cmirm1simulations.htm>

Jaques, T. (2008). Issue Management and Crisis Management, Public Relations Review,
<http://www.issueoutcomes.com.au/websites/issueoutcomes/images/relational%20model%20prr.pdf>

Lord, C. (1998). Crisis Management, Institute for Advanced Strategic and Political Studies, <http://www.iasps.org/strategic7/crisis.htm>

Marra, F. J. (1998). Crisis communication plans: poor predictors of excellent crisis public relations. Public Relations Review, 24(4), 461–474.

McComas, K. (2005). Crisis Communication. University of Maryland, 212-228

McNicol, A. (2013). Essendon Charges Revealed. AFL.com.au, http://www.afl.com.au/news/2013-08-21/afl-reveals-charges

Penrose, J. (2000). The Role of Perception in Crisis Planning. Public Relations Review, 26(2), 155–171.

Stocker, K. (1997). A strategic approach to crisis management,

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