Assessment 1
Organisation: Essendon Football Club
On the 5th of February 2013, Australian Rules Football (AFL) club the Essendon Bombers requested the Australian Sports Anti-Doping Authority (ASADA) to investigate their internal questioning and concern over the team’s use of prohibited sports drugs during the previous season. This proposal will reveal whether the actions of Essendon’s management and public relations team during this time of crisis have been successful through analysing Essendon’s crisis plan over the Fearn-Banks 5 stage life cycle. Essendon’s dealings with this crisis will contribute greatly to the overall outcome of the crisis (Kutner, 1999.)
The Essendon/ASADA crisis, which is the biggest in the history of Australian sports,
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Had they been prepared, they could have avoided much media scrutiny, as Marra (1998) states, “the existence of excellent crisis communication plans had little effect on the outcome of …show more content…
Bibliography
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There are many definitions for what is considered to be a crisis. Alan Jay Zaremba, author of the textbook ”Organizational Communication,” combines several definitions of the word to conclude that a crisis is “an incident that occurs unexpectedly, could damage an organization’s reputation, values, and/or performance, and requires effective communication. (Zaremba, 2010) In the case of the Nuance Group, their current situation completely blindsided the organization, was a nightmare for their reputation, and communication was now the key element in restoring their image. This was indeed a crisis.
As drug-use outside of the sporting field is considered an illegal activity, the law mustn’t discriminate on the bias of sporting. There is legislation against doping, this is known as the Australian Sports Anti-Doping Authority Act 2006 (Cth). This legislation sets up the Australian Sports Anti-Doping Authority (the ASADA), which delivers educational programs, detects and manages rule violations, monitors anti-doping rule violations, and supports athletes to follow their anti-doping obligations. Another body has been given legal authority over sports related issues are known as the Court of Arbitration for Sport. Which are known as a Quasi-Judicial body, which means they have powers and procedures resembling those of a judge or court of law, which can determine facts and draw conclusions to provide the basis of an official
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
Our positive reputation drives our business. The loss of trust among the community is not an avenue we wish to explore. It is our hope that if executed properly, this plan will get us back on track to continue doing what we do best, serving our community. Purposes In the event of a crisis, a crisis communications plan provides an organization with the tools to provide a timely and cohesive response minimizing damage ensuring a quick recovery.
Ulmer, RR, Sellnow, TL & Seeger, MW 2007, Effective crisis communication, Thousand Oakes: Sage Publications.
This essay will examine whether the creation of the World Anti Doping Agency (WADA) was formed due to the moral panic caused by the media. To further examine this, the following points will be investigated: what is the definition of moral panic and what is its role in sport. Additionally, has the creation of WADA achieved addressed the issues it was set-up to tackle.
This made it time straining and hard as I had to spend awhile trying to look for reliable sources that relate to my writing. The sources I did find however did provide what I needed and where reliable all except for one which was based in 2008. The outcome for my analysis was to write about the ball tampering scandal in cape town and writer about the effects it has on the sporting community of Australia and the future and present effects of it. I also wanted to write about the other sports in Australia but whilst still focusing on my main topic which was the ball tampering
The communication process is not something that begins when a crisis rears its ugly head rather it is a process that takes place in preparing for a crisis before it happens. While the term crisis represents a blanket term used to describe many situations, each situation is unique, thus presenting different obstacles to overcome. However, with a well-established advanced plan in place an organization places itself in a position to overcome and work around obstacles. The development of a comprehensive crisis management plan is one achieved through effective communication where each member of the crisis management team has an advanced shared understanding of his or her role and responsibility during a time of crisis (du Pr'e, 2005).
Disaster Recovery Planning is the critical factor that can prevent headaches or nightmares experienced by an organization in times of disaster. Having a disaster recovery plan marks the difference between organizations that can successfully manage crises with minimal cost, effort and with maximum speed, and those organizations that cannot. By having back-up plans, not only for equipment and network recovery, but also detailed disaster recovery plans that precisely outline what steps each person involved in recovery efforts should undertake, an organization can improve their recovery time and minimize the disrupted time for their normal business functions. Thus it is essential that disaster recovery plans are carefully laid out and carefully updated regularly. Part of the plan should include a system where regular training occurs for network engineers and managers. In the disaster recovery process extra attention should also be paid to training any new employees who will have a critical role in this function. Also, the plan should require having the appropriate people actually practice what they would do to help recover business function should a disaster occur. Some organizations find it helpful to do this on a quarterly or semi-annual basis so that the plan stays current with the organization’s needs.
Scandals in Essendon Football Club (AFL affiliated) A good corporate governance is fulfilled with the awareness of promoting ethical culture, accountability and transparency throughout their effective internal governance mechanisms that drive the organization towards its objectives and achieve its goals while also look at the stakeholders’ benefits. In year 2011-2012, image and reputation of Essendon Football Club (EFC) are heavily stroked by the investigation for performance enhancing drugs in its supplement program by Australian Sports Anti-Doping Authority (ASADA) and AFL. As a result, the club has been heavily sanctioned throughout ASADA and AFL investigation. This undisciplined club behaviour could be brought by weak corporate governance.
Tulsa, Oklahoma: Fire Engineering Books. Oliver, C. (2010). The 'Standard'. Catastrophic Disaster Planning and Response. Boca Raton, FL: CRC Press.
The usage of performance-enhancing drugs in sports is commonly known as Doping. Doping is banned worldwide in every sports administration and competitions and doping gives an unfair advantage to those using illegal substances, such as steroids to boost their performance. It also puts at stake the integrity of those athletes who do not use performance-enhancing drugs also known as “clean” athletes. In fact it seems that we’re now entering the era of performance-enhancing drugs within professional sports. Doping rids the true athletes of what they truly deserve and is wrong; because why should those who put in a hundred per cent of their effort, be outshone by individuals who are choosing to use substances to enhance their physical and mental abilities? Doping damages the sports industry as a whole because it has a serious physical and mental effects on the athletes, as well as damaging the idea of sportsmanship and it also breaks the trust of the fans, as they realise their idols are hypocrites.