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Commercialisation of SPorts
Commercialization in sports
What has led to the commercialisation of sport
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Since the beginning of sports competition, Athletes have always strived for victory over their competitors. With the increase in the stigma attached to being a sports champion, in addition to the social ranking and affluence. Competitors will stop at nothing to be one of the elite, and this includes injecting illegal supplements into their bodies to enhance their performance. The evolution of sport has begun as an amateur affair into a big business with millions of dollars in endorsements and commercialisation. This pressure to become successful or to be the best has contributed to the rise in drug taking within the sporting community. As stated in an article by Australian Ethical Knowledge-based journalist The Conversation ‘In short, the commercialization of sport – by business, government and sports administrators - has corrupted the values of sport and removed the moral basis for integrity in sport.’ The fundamental ethos of sporting competition is the rivalry between highly skilled …show more content…
As drug-use outside of the sporting field is considered an illegal activity, the law mustn’t discriminate on the bias of sporting. There is legislation against doping, this is known as the Australian Sports Anti-Doping Authority Act 2006 (Cth). This legislation sets up the Australian Sports Anti-Doping Authority (the ASADA), which delivers educational programs, detects and manages rule violations, monitors anti-doping rule violations, and supports athletes to follow their anti-doping obligations. Another body has been given legal authority over sports related issues are known as the Court of Arbitration for Sport. Which are known as a Quasi-Judicial body, which means they have powers and procedures resembling those of a judge or court of law, which can determine facts and draw conclusions to provide the basis of an official
In Introduction to the Philosophy of Sport, Heather L. Reid presents a discussion of how ethics is treated in the arena of Olympism and some of the struggles of defining and how or if the ethical guidelines should be enforced. Reid notes, “Some would say that ethical principles are always the product of a particular culture, so there can no more be universal ethical principles than there can be a universal culture” (Reid, 22). I disagree with the notion that there cannot be universal ethical principles for athletes to follow in sport because even across cultures there are general morals that shape the lives of people from all over the world. For example, murder and cheating are inherently immoral actions, no matter where someone comes from;
Can cheating be an excuse for the phrase; survival of the fittest, or is it an epidemic moral corruption? Since the advent of modern competitive sport, winning has always been the bottom line. Honesty, honour and fair play have taken the backseat. The purpose of the essay May The Best Cheater Win, by Harry Bruce, is to inform how cheating has become widespread and accepted in America. Sports are an integral part of American culture and indeed an entire industry exists because of these competitive sports. The result of these competitive sports has led to the moral corruption of most athletes, as they would do anything to win. Harry Bruce discusses the distortion of right and wrong that has penetrated all levels of sports, from children's league to regional division. He confidently informs his reader that organized sports not only "offer benefits to youngsters" but "they also offer a massive program of moral corruption".
Over the last several years, it has become undeniable that any kind of sport can, and will, be sensationalized and commercialized by the people from the great companies like “Coca-Cola, Pepsi Cola, and Marlboro” (1667). These companies have hundreds of thousands of dollars budgeted each year to pour into sports in the form of sponsorships, advertising, etc. Once the sponsorships are introduced into a sport, it is exactly the kind of thing that will push an athlete out of competition. An athlete will find himself in a “make-it or break-it” situation. If an athlete receives a sponsorship, then the money is free flowing for equipment, testing, training, etc – anything that the athlete wants or needs to aid in putting him...
In all areas of sports, professional, college, and even high school, there is widespread illegal use of performance-enhancing drugs. Although there are many reasons for athletes to choose to use these drugs, the cost of such use, both to the athlete and to society can be extraordinarily high. It is important to understand why performance-enhancing drugs are used and what are the consequences of their use to the athlete and society.
Athletes put their lives in danger by using performance enhancement drugs. They use these drugs to gain physical advantages for their sporting events. These methods have been around for thousands of years. According to research, “In ancient Greece, Olympic athletes would ingest huge portions of meat that contained testosterone and creatine before they competed. They would also consume large quantities of alcoholic beverages and lamb testicles” (“Steroids”). Today, sportspersons have a drug policy due to health hazards, violence and incapability’s of normal performances. From lamb chops to steroids, many athletes are willing to destroy their bodies to become “popular” legends.
Drug use in sports is considered cheating. Doping has many historical backgrounds, but now it is on a larger scale in order to maximiz...
For ancient civilizations, these sports were used to present a man’s strength and ability. Nowadays, they are used as forms of bragging and for one’s own personal gain. It seems that with every year that passes, the world of professional sports is losing its sense of honor and pride more and more. This slow downward spiral has been a result of greed, money, and publicity.
Sports are no longer about passion and competition; these were lost a while ago. All we have left is a structure in which corporations dominate our favorite pastimes. The games are less about enjoyment, and more about increasing the value of “property”. We live in a society in which the entirety of jerseys, stadiums, and even bodies are owned and advertised by people looking to make a quick buck. The question we should be asking is how did we get here?
“We can understand corruption to mean that the values internal to sport, such as those of fair competition, sportsmanship, and perhaps the mutual quest for excellence, are being or already have been undermined by the growing commercialization of sport.”
Today, drug use in sport has reached enormous proportions in society and is destroying athletics from the ground up. Nowhere is the problem more serious than in professional athletics, where athletes, coaches and trainers misuse drugs in search of ways of ways to improve performance. Many athletes fail to take their time when making the decision whether to use drugs to their advantage. Unfortunately athletes may use drugs for therapeutic indications, recreatio9nal or social reasons, as muscular aids or to mask the presence of other drugs during drug testing. But the safety of the athlete's health is being neglected. Drug use has led to an increased number of deaths and suspensions of athletes. Also, if this continues all athletes someday will have to choose whether to compete at a world-class level and take drugs, or compete at a club level and be clean. In sports, athletes, coaches and trainers will try their best to find a way to reach the top level. They not only search for a way to enhance performance...
...thlete under twenty-four hour surveillance is neither feasible nor lawful. Only when there are more accurate tests can the enforcement of drug rules and regulations be possible. As more sophisticated tests come to market, fewer drugs will escape detection. With the limited ability of current techniques to catch athletes red-handed, pressure must be put on the athletic community to reject doping. Until the athletic community refuses doping as a means to an end, little can be done to stop it from happening.
Sports stars exhibit their talent through winning and ranking. However, through success, many values are taught. Values such as personal responsibility, integrity and respect for one’s self and others are replaced with greed, selfishness and the ‘I win-you lose’ mentality. It is sad to think that sport and brilliant sport stars will become emblems of greed and selfishness.
Introduction The use of performance enhancing drugs in sports is a highly debated issue in the contemporary world of athletics. Dating back to the times of the early sports in Greek, the use of performance enhancing substances has gradually evolved along with developments in the medicine industry. The use of drugs in sports has led to the ban of many famous athletes in the twenty first century leading to the emergence of opposing opinions. Proponents of the practice argue that the negative effects of the substances have been overstated, it’s upon an athlete to make choices on what is good for their health and that the use of performance enhancers is part of the positive evolution of sports (Bagchi, Nair and Sen).
The usage of performance-enhancing drugs in sports is commonly known as Doping. Doping is banned worldwide in every sports administration and competitions and doping gives an unfair advantage to those using illegal substances, such as steroids to boost their performance. It also puts at stake the integrity of those athletes who do not use performance-enhancing drugs also known as “clean” athletes. In fact it seems that we’re now entering the era of performance-enhancing drugs within professional sports. Doping rids the true athletes of what they truly deserve and is wrong; because why should those who put in a hundred per cent of their effort, be outshone by individuals who are choosing to use substances to enhance their physical and mental abilities? Doping damages the sports industry as a whole because it has a serious physical and mental effects on the athletes, as well as damaging the idea of sportsmanship and it also breaks the trust of the fans, as they realise their idols are hypocrites.
The commercialization of sports is illustrated by the amount of money that is involved in sport. Stakeholders in the sector are using lots of money to improve their performances with an objective of making profit. Sport has changed its form and dimension and longer only a source of entertainment, but a...