Commercialization is the process of involving an activity in commerce. Commercialization is the process that is involved in making a product commercially successful. The process involves the production, dissemination, sales, marketing and support necessary to commercialize the product or activity. Commercialization apples to various sectors and these include the education, agriculture and the sport industries. Commercialization of education is a new trend that has resulted in reforms in the education sector. The commercialization of education can be seen through the increase of private schools and institutions. This privatization has introduced the financial element to the qualifications necessary for education, especially in regard to higher education. Commercialization of education requires structural adjustments, shifts in accountability and reconceptualization of the education system. This commercialization has an effect on many households and therefore changes the whole concept of education, especially the student teacher relationship, the purposes of education and the attitudes towards education. Commercialization of education has a greater effect on the stakeholders involved, such as the student’s teachers, administrators and parents because of the shift from the vertical relationship in a horizontal relationship where the role of the teachers and that of the student changes to that of a business and clients (Bok 75). The commercialization of sports is illustrated by the amount of money that is involved in sport. Stakeholders in the sector are using lots of money to improve their performances with an objective of making profit. Sport has changed its form and dimension and longer only a source of entertainment, but a... ... middle of paper ... ...pt that is both inevitable and necessary for the development of any sector. The process involves prioritizing the value of money in conducting activities. Commercialization brings out positive effects in the activity that is being commercialized, but also has negative effects. These negative effects are often trivial and do not significantly hinder the process of commercialization. Work cited Bok, Derek. Universities in the marketplace: The commercialization of higher education. Princeton University Press, 2009. Braun, J. von, and Eileen Kennedy. Agricultural commercialization, economic development, and nutrition. Johns Hopkins University Press, 1994. Zhen-xi, N. I. U. "Study on the Side-effects of the Commercialization on Competitive Sports and the Strategy to Deal with Them [J]." Journal of Tianjin University of Sport 1 (2006): 024.
What stands out about American universities today? Is it the academic opportunities offered to students, experienced faculty, or strong sense of community? Or...perhaps they have lost their focus. It is not uncommon for universities to focus their efforts and budgets elsewhere; by building state of the art gyms, for example, remodeling luxury dorms, grooming campuses, or creating more management positions. College students and professors alike are subject to the nationally occurring changes in higher level education. Colleges are becoming commercialized and tuition is rising, but is the quality of education improving? In “Why We Should Fear University, Inc.”, Fredrik DeBoer is able to provide a personal take on the issue of corporate domination
College is marketed towards students as an essential part of building a successful future. The United States “sells college” to those who are willing to buy into the business (Lee 671). With the massive amounts of student debts acquired every year, and the rising costs of
Higher education has continued to evolve just as society has in its accessibility and purpose in surviving its students. In Mark Edmundson’s On the uses of a liberal education: 1. as lite entertainment for bored college students, he discusses how consumer culture has turned every aspect of higher education into a buyer’s market which students feed into. William Deresiewicz’s The Neoliberal Arts: How college sold its should to the market expands on this idea from the 90’s through a modern interpretation. Deresiewicz uses the term neoliberalism to discuss how universities are at fault for succumbing to societal influences of ideals based on monetary value. Deresiewicz’s definition of neoliberalism expands on Edmundson’s prior ideas of consumer
New man, F., Couturier, L., & Scurry, J. (2004). The future of higher education: Rhetoric, reality, and the risks of the market. San Francisco, CA: Jossey-Bass.
Education is fundamental in today’s society. It has become a sought after medium for attaining success. Many careers have set specific educational requirements for a person to even be considered for employment. The education that one receives can be achieved through different types of institutes. Many parents face the conundrum of sending their children to the right institution that will aid in their child’s future success. The choices seem to be in abundance but many people find themselves limited to a short list of obtainable institutions. The parents have a great deal of things that need to be thought through. This may require factors that have to be considered. Some of the factors include the following: curriculum, class sizes, cost and school’s quality but these are some questions that stand out. Does the type of school really help performance? Are there factors that hinder one type of institution from thriving? These decisions are crucial and, for the most part, will determine the type of institution the child will receive his or hers knowledge from.
Kirp, David L. "The 'for profit' college an educational alternative." Current. 457 (Nov 2003): 25(6). Opposing Viewpoints Resource Center. Gale. Clark College - Cannell Library. 28 May. 2011
Abstract: Society is affected every day by many different kinds of sports. These sports often govern society's way of life. People all over the nation turn their TVs to sporting events, such as golf, during the weekends. Scott Stossel states that "more than six million Americans enjoy watching golf on the weekends." Parents use sports as a teaching tool for their children. Kids learn teamwork and discipline from team sports programs and sports have also helped many students with their grades. Kids who want to compete in school sports are taught to keep their grades up or they won't be able to play, but the greedy coaches and schools often look around grades to keep their "star athletes" in the games. Adults have been affected by sports in their bank accounts. Tax increases for funding a new stadium, golf course and even school programs have hurt the middle class Americans. Sports have taken control of small communities and soon will take control of society
In today’s society, the professional world of sport shows players being sold and bought from different teams based on skills and popularity. For example, the football society over in Europe is based on players that make the most money and that can provide the management and sponsors more money as well acknowledgement. The revenue of a club depends not only on the number of stadium spectators in its local market, but also on broadcasting and commercial revenue like sponsorship, merchandizing and licensing (Kesenne, 2007). These individual players that are used as tools in this concept show the negative side and lose the true spirit of the sport and why individuals originally chose to participate. This commercialism reflects the Marxist view on keeping that power where one dominates another, in this case the athletes are governed and controlled by management and sponsors. Thus creating that outcome of pressure on a player to perform to high standards to fulfill the economic need and status to keep the revenue coming in. this negative
Desbordes, Michel. "Measuring Fair Play And Planning Long Term." International Journal Of Sports Marketing & Sponsorship 15.2 (2014): 77. SPORTDiscus with Full Text. Web. 17 Feb. 2014.
Such crises can have a major knock-on effect on existing sponsorship partners and the potential for attracting new income to the sport. The medium has only begun to prove its commercial viability in terms of return on investment over the past five years, and some believe that brands are being scared off by the inherent risks of sports sponsorship deals.
While in class, I didn’t quite agree with the idea that commercialization could completely corrupt sport with a more attuned understanding of the Corruption Thesis; I now understand how it could and where many critics of sports commercialization are coming
This report will focus primarily on the internal and external macroeconomic analysis coined with a critical analysis of Sports Directs business and corporate level strategy before recommendations are made. This will highlight how the organisation can sustain their competitive position in todays increasingly globalised, hypercometitive market (Hanssen-Bauer & Snow , 1996).
It is a business in which owners and players attempt to coincide. It is a business where TV controls fan interest. It is also a business that affects many people's lives, both monetary and living aspects. There are many aspects that are involved in the economics of sport. Each one has unique qualities that add to the greatest source of entertainment.
The developed world’s love affair with local/organic farming (peasant farming as Collier describes it) has decreased food production worldwide because it does not use the land efficiently enough as with commercial agriculture companies. It also requires government subsidies that large commercial farming companies do not necessarily need. By increasing commercial farming, the world food supply will inevitably increase over a short period.
Sports started more for entertainment, however, its growth has transformed it into one of the biggest industries in the world fighting to be the most powerful and profitable (Pederson 2011). There has been the advocacy for women’s opportunity, the extension of marketing recruitments, and the redefinition of international sports giving poorer countries the chance to host global events due to their economic growth in recent years (Pederson