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Relevance of strategic communications
Relevance of strategic communications
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Strategic interaction is a term that is broadly used to identify a process that seeks to involve several parties in achieving a common goal, relying heavily on effective communication to make progress in pursuing that goal.As strategic interaction is being related to the business world, this type of activity can prove to be very effective in a number of situations such as retail, business planning, managing and creating a marketing or effort in creating public relations, or even in general operation of a production facility.The examples of strategic interaction in business include price war between companies, wage bargaining. Bidding for UTMS or other licences.Therefore, One of the key elements in strategic interaction is it's ability to …show more content…
They make sure to have a clear channel of communication between departments within the company structure, thereby reducing the scope of miscommunication between the departments. This strategic arrangement of communication channels proves to be an aid in increasing productivity while also keeping operational costs as low as possible. The main aim of this approach is to make sure each and every one is being involved in getting equipped with the information that is being needed to carry out one's responsibilities in the most efficient manner possible. Strategic interaction is not a static process, as it tends to change according to the circumstances which often dictate adapting current methods to suit new situations. This is the reason why, companies review their processes in order to maintain a healthy interaction within its structure as well as evaluating how a company officers interacts with investors, buyers, and other party which plays a vital role in the ongoing success of the …show more content…
This is the situation which occurs when two or more firms in an industry tend to reduce or change their own prices so that they can stand out in the industry, in return helps them increase their market share and gain more profit,which is then followed by other competitive firms. Firms with fewer financial resources may even be put out of the business. Price fixing plays a major role in a price war. In some industry, state of oligopoly is quite apparent (i.e. only a few sellers operate), this results in forcing small business to walk out of the market. Price wars represent one of the most severe forms of competitive interplay in the market place, causing great losses. Bhattacharya, 1996 and Busse, 2000 have studied that companies suffer losses in terms of margins, consumer equity, and ability to innovate, fall victim to substitutes, and even face bankruptcy. Initially consumers may be benefited from lower prices, may develop unrealistic reference prices and suffer from lower quality products in the long term. Rao et al, 2000 have studied that the battleground for price wars extends far beyond the classic examples involving the airline and energy businesses as price wars are seen to break out in all kinds
Currently, the communication system at Duplox constrains any exchange of information and ideas as it demonstrates a visible downward and vertical communicational approach (enter relevant info). Each of the six departments within Duplox are not aware or concerned about how their performance affects other department’s and their ability to attain rewards and achieve goals. This act currently specifically demonstrates low organizational citizenship behaviour as each department has different organizational objectives and goals lacking in an effective organizational coordination between working together and communicating efficiently in order to accomplish goals for the advantage of Duplox as a whole. The current communication system at Duplox has the following three areas of
Although firms in oligopolies have competitors, they do not face so much competition that they are price takers (as in perfect competition). Hence, they retain substantial control over the price they charge for their goods (characteristic of monopolies). In my discussion I will use the Australian airline industry to present how oligopolies operate, and to show the different behaviours and strategies that arise from the interdependence of firms. I will mainly concentrate on the domestic airline market in Australia. The domestic airline market consists of a duopoly of two firms, Qantas and Virgin Blue.
How can firms minimize or manage the bumps, hurdles, or conflicts that often occur when firms join together in an alliance or partnership?
As per Henry Mintzberg, former president of the Strategic Management Society, “strategy cannot be planned because planning is about analysis and strategy is about synthesis. Strategic planning involves a structure or framework, a set of procedures both formal and informal, and of course content. Beyond these basic elements, the underlying assumptions about strategic planning are that the future can be anticipated, forecasted, managed or even controlled, and that the best way to do so is to have a formal and integrated plan about it in place. The process of planning itself may turn out to be more important than the results, and that process requires both analysis and synthesis. Planning simply introduces a formal “discipline” for conducting long-term thinking about an institution, and for recognizing opportunities in and for minimizing risks from the external and internal environments.
Many new players entered to the market copying the same techniques for growth like Teva to capture a significant market share by offering low prices due to their low cost strategies. The entry of these players made the industry intense with tough competition, low profit margins and collapsed prices.
Looking at IKEA’s organisational structure, the chain of command shows a clear line for messages within functional departments, so therefore; it leads to good communication. For example, looking at the organisational structure of IKEA, there is a clear communication within a human resources department. However, the chain of command is very long from the top to the bottom of the organisation because, there are too many levels of management. This will lead to poor communication. For example, it takes decisions a long time to reach the workers at the bottom of the organisation structure.
middle of paper ... ... ms between different regions and departments. The objectives are easily achieved when good communications are applied. Good communications also help to solve complicated structures of the company. Most of the disadvantages are sorted out.
Promote communication within an organization vertically and horizontally while balancing various management and operational elements;
But since " price wars" only lead to a loss in revenue for these firms
In a business, communication not only takes place between the business and their buying customers, but also with their suppliers, within themselves and all of the stakeholders involved in the business. This includes all of the internal and external customers.
The second market structure is a monopolistic competition. The conditions of this market are similar as for perfect competition except the product is not homogenous it is differentiated; thus having control over its price. (Nellis and Parker, 1997). There are many firms and freedom of entry into the industry, firms are price makers and are faced with a downward sloping demand curve as well as profit maximizers. Examples include; restaurant businesses, hotels and pubs, specialist retailing (builders) and consumer services (Sloman, 2013).
Markets have four different structures which need different "attitudes" from the suppliers in order to enter, compete and effectively gain share in the market. When competing, one can be in a perfect competition, in a monopolistic competition an oligopoly or a monopoly [1]. Each of these structures ensures different situations in regards to competition from a perfect competition where firms compete all being equal in terms of threats and opportunities, in terms of the homogeneity of the products sold, ensuring that every competitor has the same chance to get a share of the market, to the other end of the scale where we have monopolies whereby one company alone dominates the whole market not allowing any other company to enter the market selling the product (or service) at its price.
Communication is an integral part of working in the business environment. Individuals communicate various pieces of information to internal and external business stakeholders.The design of an organization should provide for communication in four in distinct directions: downward, upward, horizontal, and diagonal. But we have only discuss about downward communication and upward communication, where downward communication is more prevalent than upward communication in organization. Communication can flow vertically or laterally. The vertical dimension can be further divided into downward and upward direction. Downward communication is more prevalent because in this type of communication, we have to give orders and instructions to our sub-ordinates. So we have to explain each and every step that is going to help in work. But in upward communication they sub-ordinates do not have to give instructions their head.
Negotiation is an important strategy and plays an indispensable role for people to solve the problem in our lives. It is a good way to make both parties find acceptable solution by each parties use tactics to persuade another party to approve his or her viewpoint. The application of the advanced negotiation skills definitely not only brings success in our daily life but also improve people’s work ability. This essay will show my natural preferences for different types of influence tactics which have been utilized in in-class, the understanding of the negotiation and analyze how to use proper tactics at different situations which are based on the role-play activity in tutorial.
A diversified company has two levels of strategy: business unit (or competitive) strategy and corporate (or companywide) strategy. Competitive strategy concerns how to create competitive advantage in each of the businesses in which a company competes. Corporate strategy concerns two different questions: what businesses the corporation should be in and how the corporate office should manage the array of business units.