Essay On Marketing Mix

1994 Words4 Pages
bulb-icon

Recommended: Consumer decision process question

Chapter 2 Literature review
Theories
The theories discussed in this research are the marketing mix theory. Basically, there are four elements of marketing mix theory which can influence customer purchasing decision on notebook such as product, price, place and promotion. The marketer should carefully analyze the customer behavior on buying a notebook and find and implement the suitable marketing mix strategies into their product marketing. Furthermore, marketer should know how exactly the implementation of their marketing mix strategies can influence their customer purchasing decision.
Product is one of the elements in marketing mix strategies and it is explain as an object or a service that is mass produced or manufactured on a large scale with a specific volume of units. Besides mass production, product strategies which normally used by company to compete with other competitor is manufacture a unique and specific product, which is customize, special in design, multi in function in purpose to attract the customer heart to purchase company’s products.
Meanwhile, price strategies are important to be considered by every marketer before market a new product into a new market. Basically, the price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customer’s perceived value of the product. The business may increase or decrease the price of product if other stores have the same product.
Place is another important element in marketing mix strategies and it significantly influence on customer purchasing decision. Basically, place represents the location where a product can be purchased. It is often referred to as the dist...

... middle of paper ...

...ebates, premiums, advertising specialties, loyalty program rewards, contest, and games (Dave Dolak, 2010).
2.4 Place influence on customer purchasing decision on notebook
Place is another element in marketing mix strategies which refer to how a product gets to the people who will buy it. It’s often called the “distribution strategy” There are two basic types of distribution, direct and indirect. Direct distribution is where a company sells straight to the customer and indirect distribution involves whole sellers and retailers. If a company doesn’t offer its product or service at the right place and the right time, fewer customers will buy it. Marketer especially those sell notebook must consider the suitable place for their customer to purchase and the target market should populated with the customer which can afford to purchase notebook. It is important for

Show More
Related

  • Yeti Cooler Case Study

    851 Words  | 2 Pages

    Kotler and Keller (2014) develop on what product represents in the marketing mix, as the idea centers around its design, quality and packaging. Continuing with the Four P model, price should be considered when marketing a product. The price component asks one to determine the list price, discounts, allowances, and payment period of a product (Kotler & Keller, 2014). Finally, Kotler and Keller (2014) list promotion and place as the final two variables associated with the older Four Ps. Promotion deals with how a product is advertised and what type of sales force will be utilized, while place is associated with the channels and locations for which your product will be featured (Kotler & Keller,

    Read More

  • Vendition Case Study

    1645 Words  | 4 Pages

    The one of main factors is that costumers are swayed by product itself. Where are we buying it? What is the trademark of the product? How much is it? What is the product’s appearance? How about product’s use? And, does the product have a good quality? All of these questions will appear in our mind when we are making decisions. Thus, every consumer will accord to analysis by synthesis product itself, and focus on the product that he or she most favorite. The ways of vendition and the environment of vendition impact the buying behaviors of the customers. The seller makes an attempt to choose the right way and sell the products in the right environment. Consumers will select a safe channel, and according to legal order trade with the marketer. So, having a good channel and place is very important. Usually, a well-known trademark can attract customers to buy the product, because of its influence, history, or another factors. In

    Read More

  • Sports Marketing

    1051 Words  | 3 Pages

    The distribution of the product determines the pricing policy because if the seller decides to sell the product at exclusive stores then the price is likely to be high. The costs of production also affects the pricing as the higher the costs, the greater its price. The organizational goal is also a major influential factor for pricing. If the organization strives for profit maximization, then the price will be set high. However, if the aim of the seller is to survive then the price will be set...

    Read More

  • Marketing Major Essay

    1396 Words  | 3 Pages

    Intro Deciding what you want to study during your college career can be a difficult and tedious task. This is due to fact that many young adults coming out of high school are unsure of what they want to do or what path to take career wise. It is also tedious because this requires that these individuals have to constantly try and explore new avenues so that they can find their passion in life. The path I chose to take when coming out of high school was entering the business school at Howard University.

    Read More

  • Jet Blue Marketing Mix

    714 Words  | 2 Pages

    When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.

    Read More

  • Marketing Case Study Of Primark's Market

    1944 Words  | 4 Pages

    Place, intended as the firm 's distribution, and pricing are also important element of the marketing mix used by

    Read More

  • Using The 4 Ps To Market Ultimate Fighting

    1277 Words  | 3 Pages

    Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services. The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. During the early 1960’s, Professor E. Jerome McCarthy of Harvard Business School stated that a marketing mix contains four elements. The four key points are product, pricing, promotion, and placement. It is recognized that all these aspects must be present to ensure a successful business model within a given industry. We will now take a thorough look at the four marketing mix points.

    Read More

  • Marketing Mix and Promotional Strategy

    1394 Words  | 3 Pages

    The LEGO Group organization is famous due to its flagship product – colourful plastic bricks that can be interlocked to form a variety of figures, and then disconnected again. These binding bricks originated in a wooden form when the company was first established in Billund, Denmark by Kirk Kristiansen in 1932 (The LEGO Group, 2012), and today’s well known plastic version was introduced in 1958 (Rosenberg). The company’s head office is located in Billund to this day, and The LEGO Group remains privately owned by Kristiansen’s family (The LEGO Group, 2012). They currently sell toys and teaching materials in over 130 countries worldwide.

    Read More

  • Integrated Marketing: New-York Hospital And The New York-Presbyterian Healthcare System

    1778 Words  | 4 Pages

    Pricing also can convey the organizations value and positioning of its product or brand. A well designed and well marketed product direct a price premium and reap big profits for its products. Pricing affects everything from the marketing strategy to the marketing environment. Consumers are also very big on pricing because in the current environment, everyone is looking to decrease their pocket expenses as much as

    Read More

  • Essay On Marketing Mix

    906 Words  | 2 Pages

    To create a successful marketing mix you must have all of the following aspects: the right product for your target market, sold to your target market at the appropriate price,in the right place and time, while using the most fitting promotion. ( Marketing Theory 1995.) The product, price, place, and promotion all are of uttermost importance in a business, since all businesses must complete all of these activities, including advertising agencies and research firms, everybody in the business world should understand the marketing mix.

    Read More

  • Business Product Mix Case Study

    1230 Words  | 3 Pages

    The price needs to be relevant to the quality of the product and service in the market. A business pricing decisions often aim at attracting particular marketing segment. For example, if a business were to sell at the top of the market, it will charge a higher price, hoping that the consumers will expect a high-quality product and at the bottom a low price and so on.

    Read More

  • Samsung Revenue Essay

    730 Words  | 2 Pages

    A product is a service or item that is offered to the customer to fulfilled their requirements and needs. A brand portfolio is used to include all entities when a large organisation run under various and numerous brands, services and company. Typically, each of the brands possesses a separate trademark and manage as a single business entities. Samsung is a huge company and produce various products with creative and interesting design and sizes, therefore customer has numerous choices. Samsung brand portfolios is Samsung Electronics Co.Ltd, SDI Co.Ltd, Electro-Mechanics Co.Ltd, Techwin Co.Ltd, Heavy Industries Co.Ltd and Security Co.Ltd. All those products had been offered to the multinational company and the world. Every Samsung brand is regulated

    Read More

  • Marketing Strategies: An Example Of Marketing Strategy In Rejoice Company

    1504 Words  | 4 Pages

    Price is what a buyer must give up to obtain a product. It is often the most flexible of the four marketing mix element that the price is the quickest element to change. A marketer can raise or lower prices more frequently and easily than they can change other marketing mix

    Read More

  • The Importance Of Customer Satisfaction In The Supermarket

    850 Words  | 2 Pages

    A good location can have a significant impact in attracting potential customers, thus improving sales. Especially in the case of a supermarket, location is more important than other business sector. Customers never drive long distances to only buy daily necessities. Moreover, favorable location gives efficiency to company’s logistics because unnecessary moving cost can be cut down. So, we can say that it is important factor for the successful operation of the supermarket.

    Read More

  • Examples Of Pricing Strategies

    998 Words  | 2 Pages

    What is a price? Narrowly, price is the amount of money charged for a product or services; Broadly, price is the total of values and costs that consumers exchange for the advantage of using the product or service (Kotler, Armstrong, Ang, Leong, Tan & Yau, 2009). Price is flexible and it can be changed quickly. It is a significant aspect of every company because it can give direct effects to the sales and profit. When the product priced too high, no customer are willing to buy and cause a loss of profit. So, a smart marketer will use pricing strategy to create and capture value of the customer in order to build strong customer relationships.

    Read More

More about Essay On Marketing Mix

Open Document