Extra Gum Commercial
Extra gum company explicitly sells gum very well; in this commercial advertisement not only does Extra sell their gum, they sell a visual of love. This advertisement is very successful in selling their product in a different kind of approach. This commercial targets romantic comedy lovers, teenagers, and young adults. The Extra gum commercial makes people feel very happy and positive by creating a commercial that is emotional and entertaining.
The Extra commercial chose a different approach to enhance viewers by creating a rom com. This commercial starts off by showing a young couple that is in high school in the hallway, the girl drops her books and then he helps her and gives her a piece of gum. Throughout the commercial the couple goes on many dates, but the commercial also faces real life challenges together. After each date or situation they are in, one of them hands the other a piece of gum. In the commercial you will see that the boy draws on each gum wrapper an image of them from that date. At the very end of the commercial the girl is walking through a room with all the gum wrappers hung up on the wall and as she is crying tears of joy, she see’s the last wrapper. The last wrapper shows the boy proposing to her, and when she turns around he is on one knee with a
…show more content…
ring. This commercial makes you feel very happy by expressing love and making you feel all types of emotions.
The commercial will make you feel happy and full, along with sending a positive message about love. This ad sells their brand well and makes the commercial memorable. One of the most memorable parts of the commercial is the music. The song they play is “I Can’t Help Falling In Love With You”. The song is sang by a girl, whose voice is very soft, calm, and will make you feel overwhelmed with emotions. The music in a commercial can influence how the viewer feels about the commercial. In this commercial the music grasps the viewer and will make them want to keep
watching. In modern day commercials majority of them are very similar. Commercials are made to be funny or very similar to other commercials. The best part about the Extra gum commercial is that the commercial will stand out. The Extra gum commercial is a different, unique approach by showing a unique couple with a way of using gum to help their relationship. The gum in this commercial has a sentimental value to the couple, which helps viewers think about the gum and want to buy this product. This advertisement is such a positive, entertaining, and happy commercial that will make you feel full of joy. This ad will make you feel love and encourage you to go out and buy extra gum. Unlike some ads that are boring and the same as all the others, Extra took a very creative approach and left viewers satisfied with a positive message. Not only is the advertisement very well made up, the packets that the Extra gum comes in are very unique as well. This product is a success and overall will definitely catch the viewer's eye. If you are looking for a type of gum to buy, Extra is for sure the right company to buy from.
This is an example of pathos, the commercial is trying to leave an impact in the audience by using emotions. The commercial then shows a dancer dancing in sync to the music using interesting dance moves that are quite marvelous. By watching him dance there will be different responses depending on the person, some will feel awed and curious while others may feel envy by the talent the dancer demonstrates. The music increases its intensity and the beat makes the audience feel excited. The commercial then states phrases that come off as being quite mysterious, “Machines don’t have emotions, but the rare few can inspire them” (Lexus 00:00:26). The phrase gains curiosity and enthralls people to continue watching. By using this strategy the commercial is effective in having different emotional reactions and catching a wide variety of people’s
Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.
Even in food commercials, some companies uses sensual concept to provide society’s interest which is an efficient way. Hopefully in the future, these type of commercial wont over exceed the
Moving swiftly forward, the advertisement skips over the development towards their date and plonks us directly at the end of their date. Again, Sarah offers Juan a piece of gum. But instead of taking the gum, Juan just kisses Sarah. Again, Extra is portrayed as a way to bypass that 'awkward' moment. It then shows Juan with the gum wrapper and shows him drawing on it.
One of the main ways the commercial does this, was in the last scene when the daughter is packing for college and the box of the origamis fell on the floor. Viewers were touched by the fact that the daughter had kept all the origamis her father had made her. This implies to viewers that happy moments and memories are shared with their gum. The commercial shows the connection the father and daughter have, which relates to the viewer’s attachment with their family members as well. Extra does a good job of creating emotions to the viewers throughout the commercial with happy and sad stages through the daughter 's coming of
The sad background music immediately sets the tone and the speaker’s soft, mild voice only furthers the auditory strategies used throughout this commercial. This advertisement also evokes emotion through visual senses; for example, the images are very realistic and sometimes graphic. The combination of visual and auditory appeals creates an emotional advertisement that is hard to forget about. Sarah McLachlan, the speaker in the advertisement, said herself: “I have to say it was brutal doing those ads…I can’t watch them-it kills me” (Marquina). She is not alone in feeling this way; many viewers find the advertisement to be too heart-wrenching. Even if the commercial overwhelms these viewers, it still is successful in evoking their sympathy and lingering in their
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
Every advertisement has different ways of getting the audience’s attention. Advertisements mostly use the three appeals, but different forms of showing them off. In this commercial ethos and pathos is used to get to the consumers. Charmin is the greatest toilet paper and everybody should use it, that is the message they are trying to get across. It may be true to some people, but the overall population most likely does not use Charmin but another brand of toilet paper that is cheaper. I do not think that this commercial is that effective because I, along with many other people, just use whatever kind of toilet paper there is; the brand does not matter. In other countries there are other brands that are said to be the number one brand of toilet paper; it is different everywhere.
The Proactiv ad from November 2012 includes a picture of Katy Perry in a brownish background with her hand up to her mouth. Her eyes are greenish and bucked as if she were shocked about something. Her skin looks as smooth as a baby skin. Katy Perry also has a pair of small white pearl in her ears. On her face says “I’m Not Polite I’m Proactiv”. There are three bottles of Proactiv 3 steps solution shown at the bottom right hand corner and a number at the bottom of the photo. Underneath the quote says Katy Perry typed in white. Her photo shoot is from her head to her shoulders. Just enough for viewers to focus on Proactiv product. Her hair is long black and sitting pass her shoulders. Katy Perry is a famous well-known singer. Proactiv is the number one acne system there is. Dr. Kathy Fields and Dr. Katie Rodan are two well-known dermatologists that started the Proactiv solution skin care-line. Proactvi is not a drug it is an over the counter medical care that contains benzoyl peroxide. The promotion effectively uses logos, ethos, and pathos to persuade the onlookers to purchase Proactiv products.
The commercial emphasizes an altruistic parent-child relationship throughout. It shows all of the incredible ways a father sees his daughter grow through her first years of life and the impact she has on him. Using this relationship coupled with the nostalgia-inducing music played throughout the commercial provides the audience with a feeling of saudade that shapes the advertisement.
There’s nothing like that feeling of being uninspired. I’m sure we all have been there before, whether it’s in the studio or the classroom. In the Sprite commercial featuring well-known rapper Drake, the Sprite Company connects with Drake fans by using an emotional connection implying that: if you drink Sprite like Drake, you will be like Drake. This ad has many fallacies a few being: bandwagon, faulty analogy, and testimonial. The Sprite ad is “stacking the deck” in their favor allowing Drake fans to be blinded by the misconceptions of drinking Sprite.
In this ad, the author’s presents the argument that apple music is the preeminent way to experience music. Since music is an essential factor of everyday occurrences, the director provides rhetoric principles to convince people to join Apple music. The emotional responses from the people listening to music in the ad, furthermore equips the audience to be apart of this company. The ad presents to the audience that music is a key implement to everyday situations; it is meant to set a person “free” from all occurring situations or bring satisfaction and motivation, enticing them towards Apple music.
The TV show I would use the product placement is Sex and The City. I chose Sex and The City because it is about four girls who are best friends. They talk about love, loss, life, work and everything in-between in life. They have each other and a good glass of wine. The traditional target audience for the snuggie would be families or hard working women, but women ages 21-30 is not compromising the audience. Sex and the City is a very popular show among women. Often times, women use quotes from the show on pictures of their best friends and themselves. It is the right place for the Snuggie because women are influenced by this show. The friendship the
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
There is a reason why people are always happy in the world of commercials. By associating positive feelings with the product, the a...