Silver Service Coach Holiday Essay

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Introduction
Silver Service Coach Holiday’s aim is to provide an amazing get away for over 50s who’ve had an early retirement and wanting to explore different places around the Europe. The Coach Holidays is design to appeal to the Socio-economic groups and intermediate managerial, administrative or professional. The service standards would have to be quite high in order to offer the customers experience they require. Our destination would be places such as France, London, and wales. The Silver Service Coaches are quite a small company which recently just joined the market in 2012 and the aim is to grow bigger and become one of the leading coach operators.
Executive Summary this feasibly study will outline the proposed business plan for developing …show more content…

One way of doing this will be using the economy of scale theory they will work to gain most competitive prices from their suppliers.
Promotion: "it is the responsibility of marketing to communicate factors about an organisation and its products. The purpose of communications can vary for instance it may be used for establishing an identity for product, creating a corporate image for an organisation or creating awareness of a destination" Richard Sharpley p.g417. Silver service Coach holiday plan on promoting their holidays, online, Brochures, Newsletter or walking in one of our travel agents in your local town. We intend to also use images of different locations in order to attract the readers and to make them imagine themselves on that holiday. The layout will be quite simple for people to be able to read the information given quickly.
Online: Silver service Coach Holiday will also be advertising their products online, the website will be created will be simple to use and clear navigation bars. This is to ensure that direct booking is accessible to as many people as …show more content…

The convenience of flying would be a major draw for potential holiday makers. To overcome this product is going to ensure that we offer something much more such as sights and scenery.
The aim that a Silver Service coach holiday is focusing on is to ensure we keep up to date with all our product and services in order to ensure our customers are satisfied getting their money worth. This will help development customer’s loyalty and repeat business. This will also create cash steady cash flow into the business.
By overcoming the economy issues we simply plan on making our prices reasonable for all our customers ensuring that the prices are not too high where by customers will find it difficult to afford the holidays, the plan is to make our holidays affordable and yet again not too cheap because the last thing we want to do is not being able to make profit and end up losing huge an amount of cash in the long run. In the recent months there has been evidence of the economy strengthening with house pricing increasing and other industries also raising their prices. This could mean that people are now willing to spend more on luxury

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