Essay On Bharat Matrimony

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Bharat matrimony
A project report on “Effectiveness of Online Advertising Bharat matrimony”
Executive Summery
Today the moment we think about marketing the first thing that comes in our mind is to go online. Online marketing is the marketing of new era where consumers have become much smarter and their expectation has increased like anything no matter whether it is marketing or anything else.
Online advertising is really being used by many companies to market their business. The Indian market of online advertisement has crossed 1000 crores and is growing fast at a rate of 50% per year. Online advertising helps in reaching targeted audience in limited budget and has a lot of benefits that traditional marketing will never be able to provide you. Online advertising which is a new form of communication provides interactivity between advertisers and consumers.
One of the biggest markets in India is the marriage market which is estimated to be Rs.250 billion. Everything is changing so fast and so is marriage organizing. Today there is a new way to search grooms and brides for marriage different than traditional way of doing it with marriage newspaper advertisement, brokers etc.
This new beginning has come through the online matrimonial sites. The growth of online matrimonial sites is mainly because of the wide variety of choices, convenience, time saving and efficiency. Marriages includes not only search of bride and groom rather many more arrangements.
From Apparels to Astrologers, Mandaps to Musicians, everything needs to be planed for Perfect Wedding is just a click away. Be it Catering, Floral arrangements, Bridal make up, Jewelry, Music bands, Wedding cards or Wedding halls.
The type of study is descriptive study and the sampli...

... middle of paper ...

...Advertising
The costs are relatively
High Online advertisement rates are relatively low
It is bound by geography and location The Web market has no border
Lead times for implementation are
Substantial Lead times are virtually non-existent
There is limited interactivity exists, if at all Online ad can have high level of interactivity
Getting customer feedback is a
Difficult and slow process Customer feedback is immediate
Tracking the effectiveness of the ad is not feasible Effectiveness can be easily monitored
Marketing efforts are restricted by time and space Advertisement can be carried out 24*7.

OBJECTIVE OF THE STUDY:
• To ascertain the importance of online advertising as a promotional tool.
• To assess the effectiveness of online advertising on purchasing behavior.
• To ascertain which type of online advertising is preferred by consumers.

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