Eric Peterson Case Summary

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Eric Peterson is 29 year old MBA graduate. After graduating from college, Peterson was offered a job as Product manager in charge of sales and Marketing at Bio Metra’s catheter to launch a product. The launch had significant problems and was delayed multiple times. At the end of orientation, Peterson learned that Vice president had left company and was made General Manager of Biometra’s operation. Eric with lack of managerial experience and gap between his current capabilities and requirements of the new position was unsuccessful in addressing significant problems required for a smooth launch. According to Linda A Hill, “Managers wield significant authority and freedom to make things happen” is a myth and Managers are enmeshed in a web of relationships …show more content…

The KOLs were wary of potential issues with launch. KOLs appreciated Peterson gesture to offer more support, but Hardy was unwilling to sign off on the new support agreement. So Peterson had to equivocate with KOLs regarding what the company would be able to offer, only furthering KOLs discomfort and increasing likelihood that they would withdraw which might damage company’s reputation. The communication between various stake holders of the project is critical to project success. The manager has to communicate with the team members as well as upper management to keep them apprised of the project criticality as well as goals to be achieved. At Biometra, the inconsistency of SciMats organizational structure led to fall out in communication between various stake holders. Upon arriving at the Biometra after orientation, Eric Peterson was asked to report to Hardy, who had no product launch experience, instead of Jenkins. Neither Jenkins nor Hardy had formally told Peterson of the new reporting structure. Also, Hardy also was unable to provide guidance that was helpful. As a result, the nature of their relationship was awkward and ambiguous from the

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