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Unhealthy habits essay
Unhealthy habits essay
Unhealthy habits essay
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Introduction Consumer perception is very subjective and depends on a lot of factors such as consumer education level, awareness etc. With respect to lifestyle products, consumer perception plays a major role in not just shaping the sale and growth of a lifestyle product brand but in turn on the net environmental effect due to the product. Any lifestyle product has to be first produced, tested and then marketed. Production through unsustainable practices result in environmental damage and the usage of such lifestyle products in turn could contribute to various lifestyle diseases apart from environmental impact. It is being increasingly seen that the market for lifestyle products is growing globally at an alarming rate and purchasing power …show more content…
The results of environmental damage are increasingly seen and on account of it the consumer is becoming more and more aware. Consumer perception on environmental impact is changing and this is mostly true in the case of production and usage of lifestyle products. Lifestyle addictions Lifestyle addictions and compulsions in consumers are resulting in usage of unsustainable products without any concern for the environment, especially with the digital age bringing with it various gadgets which are again manufactured unsustainably. Also cosmetic products which are used by the consumers daily do not help the Eco cause. Fashion compulsions and branded products There are various fashion compulsions that haunt the modern consumer and many of these compulsions including the branded product trend come with a major environmental impact cost. Some of the major fashion compulsions include usage of various lifestyle products such as cosmetics, designer wears, shoes, belts and accessories etc and all these are not necessarily green. Safe lifestyle
People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive. People require brands to experience the feeling of being special. People spend their money to have something from famous brands, like a bag from Coach or Louis Vuitton which they think they need, yet all that is just people’s wants. Steve McKevitt claims that people give more thought on features or brands when they need to buy a product, “It might even be the case that you do need a phone to carry out your work and a car to get around in, but what brand it is and, to a large extent, what features it has are really just want” (McKevitt, 145), which that means people care about brands more than their needs. Having shoes from Louis Vuitton or shoes that cost $30 it is designed for the same use.
There are two different views on the connection that is found between consumption and environmental policy. The first major connection is the ignorance of buying something that at first seems like it will help out people in so many ways, but ends up hurting the environment in the long run after changes and a changing culture, cars for example (Book Review: The Shadow of Consumption, 1). The other connection that could be made is the connection between researching products and how they are produced and what the companies do with the byproduct after the product has been made. This connection can seem like a strong connection than the ignorant connect because there is a whole other level of research and understanding that goes into understanding the environment and the policies that are changed by the production process.
Fashion is everything to society and the media. The fashion industry has transformed into a necessity in the life of people. Everyone wants to look good, feel fabulous and feel as if we belong with everyone else. The envy and desire to wear certain things and look a certain way all come, from wearing the latest fashion handbags, accessories, dresses, shoes, and the list goes on. But, when is considering fashion into an individual’s life going too far to the extreme? Many do not consider the whereabouts of fashion materials and how the environment is affected by the mere existence of certain garments. Some may believe these objects grow on trees. But that is clearly not the case. Even though it would be nice. The fashion industry as a whole, has been notorious from green issues caused by their lack of sensitivity to the environment, conspicuous and unnecessary consumption of materials, encouraging an “throw-away” society and image issues that support women and young adults to look a certain way to feel “beautiful.” This is an issue that has increased over the past decades. Not just women, but men also feel the uncontrollable need to do whatever it takes to look like the celebrities they see on television and on the runways. The thought that the materials to make those desired items may have caused the life of animals or the destruction of mother nature does not come into mind. Countless people are concerned about conserving planet Earth and keeping it healthy. The fashion world has been targeted for many corruptions.
This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. These five environmental factors are technology, demographics, government, culture and economics. Companies are affected differently by these factors depending on the industry they are in and the size of the organization. I will be using the Washington Plaza Hotel to illustrate how these environmental factors affect the hotel industry's marketing decisions. The Washington Plaza Hotel is a hospitality business located in Washington, DC. They offer services such as lodging, restaurant, bar, catering and meeting space rental. The Washington Plaza Hotel's major customer base is government, tourist, non-profit organizations, local businesses and some corporate clientele. Let's now take a look at how these environmental factors affect the marketing of the hotel.
As environmental concerns become more of an issue for consumers, they will be more aware of the impact that a company has on themselves and the environment and therefore be more conscious of who they support with their dollar.
According to the Bureau of Labor Statistics, the average American family spends $1,700 on clothes annually and “the average woman in England has 22 unworn items in her closet.”(Johnson) People buy a surplus of clothing, meaning factories make excess textile waste. While there have been many debates whether the clothing industry is the second most polluting industry of the world, second only to oil, there’s no doubt that the fashion industry has made an impact on the world, but not in a good
Claudio, Luz. "Waste Couture: Environmental Impact of the Clothing Industry." Environmental Health Perspectives 115.9 (2007): A453-A454. Jstor. Web. 20 Nov. 2015.
However, companies would face difficulties in persuading customers to buy their products. Author Peattie (2001) indicates that most consumers who intend buying green products carry two main questions: “Is there actual environmental benefits?” and “Do I have to compromise?” (p.192). Since many companies are doing “green-washing” (overstating what they are really doing), many consumers feel reluctant to buy any green product for higher price. To resolve these problems, ethical companies should provide their customers more information about how the products are created and their beneficial features. Obtaining green certifications may be another firms can use to consolidate consumers’ confidence in buying their brands.
Sustainable manufacturing requires the green fashion knowledge from consumers to make it work. Green fashion knowledge is, “Environmental attitude models or consumers’ perception and beliefs on green products”. (Cervellon & Wernerfelt, 2012, p. 178) This is crucial because it raises awareness for consumer for the environment and hence promote the importance of green and sustainable textile manufacturing. But consumers often get the wrong idea and clarity of the true meaning behind it, “Consumers seem to doubt the existence of sustainable production processes, especially in the fashion industry where manufacturing is often outsourced to emerging countries” (Cervellon & Wernerfelt, 2012, p.178) Consumers often believed that sustainable manufacturing is only practiced by a minimal amount of manufacturers, so the concern for sustainable fashion is often neglected. On the other hand, the image of green fashion is often related to dull and not in style, so the majority of people will prefer fast fashion that is trendy, up to date and cheap. To promote the benefits of green fashion, it will take time to educate consumers and transfer knowledge to them. In a study performed by Marie-Ce ́cile Cervellon and Anne-Sophie
Thesis Statement: Consumerism is destroying our planet through its excess, but with the help of reducing we may be able to slow the negative change happening in our environment.
a. Marketers analyze consumer lifestyles by looking at a range of characteristics (known as psychographic variables).
It is certain that people are getting more used to wasting products that are still reliable to use and, especially in fashion, not that many people are aware of the concept of sustainability. Although concept of recycling paper, plastic and glass has now spread a cross the states, people still doesn’t know how to recycle or reuse their clothing. “65 pounds of clothing and textiles a year are improperly discarded and only an eight of that goes to charities for reuse [1].” This indicates how unaware people are when it comes to taking care of their garments. Or rather, the way in which fast fashion industry promotes the value of cloth is very low, and it is because the fashion industry wants people to get rid of their clothing as soon as possible in order to sell their new colle...
Humans have been destroying the planet since we were able to stand on two legs. As a society, we need to work to reverse these terrible effects that our existence has on the planet. Sustainability is one way to begin reversing these effects, while still living our daily lives. In 2006, Al Gore presented his documentary, “ An Inconvenient Truth”, as a way to show the world the evidence behind global warming, climate change and the destruction of our planet. This documentary shocked the world. It was clear that changes needed to be made, but the destruction was more intense than previously thought. SInce this revelation in 2006, companies have tried to cut down on their greenhouse emissions, as well as offered sustainable products to their customers. Through a debate of morals and
The more experience you have putting these tips into practice, the more they will become instinct. And by making informed decisions and ensuring that the product’s claims are accurate, you can feel good about the choices you make and their positive impact on the environment. If more greenwashing means that marketers are increasingly responding to the demand for sustainable products, this could be a positive trend. If left unchecked, greenwashing creates significant risks. Consumers will give up on marketers and manufacturers, and give up on the hope that their spending might be put to good use. Recent developments suggest companies should be prepared for the new wave of measures. Greenwashing has become a buzz word for consumers and the media. Unfortunately, the rules are not always clear when it comes to responsible environmental marketing.
Annie Leonard, a Masters graduate from Cornell University, spent almost thirty years traveling to over forty countries to study where consumer goods were produced and disposed. In her video called “Story of Stuff”, Leonard explains how consumer goods are produced. She begins by describing the mass deforestation in foreign countries, destruction of natural rock formations for precious metals, contamination of water sources, eventually causing harm to the wildlife due to their destroyed natural habitats. Leonard states that “in the past three decades alone, one third of the planet’s natural resource space has been consumed” (Story of Stuff). In the U.S. only four percent of the nation’s original forests remain, and forty percent of the water has become undrinkable. These destructive environmental issues can all relate directly back to consumerism because the more goods we purchase, the more goods manufacturers will have to produce. Leonard says we live on a planet with finite resources and after a while, there will not be any more resources to produce consumer goods. However, corporations and private businesses often show little to no concern toward environmental issues as their main goal is to make profit, sometimes even without considering the environmental costs. In her research, Leonard found that much of America’s production and disposal took place in countries such as China and India. The production of these goods releases harmful chemicals into the atmosphere and the disposal of the goods contaminates nearby water sources, making them impure. The inhabitants are forced to live in poor conditions or relocate and leave their things behind. Even though the U.S. makes up only five percent of the world’s population, it creates a third of all the waste produced in the world (Story of