Environment Analysis: Creative Confections
"I've always liked to be adventurous with food, especially desserts," said Lavonne Temple, founder of Creative Confections (CC), a small and emerging specialty bakery in Jacksonville, Florida. Starting with cake and candy recipe experimentation in 2002, Temple developed a tidy little business selling scrumptious specialty cakes and candies from a home-based operation. Increasing demand for Temple's upscale homemade confections recently poised CC on the brink of major expansion. In the next decade, CC can expect to encounter changing trends within the baking industry, each impacting the company's long-term environmental objectives in remote, industry, and operational contexts.
Remote environment
Labeling Anticipated changes in food labeling legislation will determine the manner CC labels its cakes' nutritional content. Expanded labeling information requirements are expected in the future (Seiz, 2005). Strategic objective: CC must increase its knowledge of ingredient composition and related derivatives to provide improved labeling and to protect any allergy-prone customers from harm.
Nutritional issues - Consumer demand for reduced-fat, sugar-free, and nutritionally-fortified foods is not a fad, with 54% of consumers ranking nutrition as the primary factor that influences their food purchases (BakeryOnline.com, 2003). As attention to these attributes is expected to continue, building healthful elements into bakery products is a lucrative market. Offering tasty, nutritionally worthy cakes in CC's product line will attract health-conscious customers, which brings recipe adjustments into the realm of food science (BakeryOnline.com, 2004). Strategic objective: CC must incorporate ongoing nutritional research and development data gathering into its strategic plan.
Globalization - Globalization of specialty desserts is growing steadily due to Internet marketing (Global Monitoring, 2004). By marketing its business on the Internet, CC will reach and please a growing customer base. But first, CC must design an appropriate Web site, offering colorful, high-resolution photographs of the specialty cakes it produces so consumers can see how the cakes are designed (Global Monitoring). Leveraging emerging Web technology to its advantage, CC's Web site could offer an interactive feature, in which customers design a custom-made cake to suit a particular occasion by clicking a few buttons to visualize the design of the finished cake. Strategic objective: Add a range of cakes to CC's product line that can be distributed fresh or frozen, which will build an Internet customer niche based on CC's mission of quality and freshness.
Industry environment
Sweet tooth factor Market research indicates indulgence will always factor into bakery purchases, regardless of diet or health awareness, i.
Market research and information about the industry is very important to the organization because it will allow the organization to position itself well in terms of sourcing chocolate raw materials and in identifying the market for its products. For example, understanding that some chocolate product purchases are seasonal, e.g., at Christmas; around Mother’s Day; and, on Valentine’s Day, allows the organization to have more product on hand and to create displays, in store, that will increase purchases and attract more customers when existing customers tell their friends about the availability of high end products, at reasonable prices, in their store.
The current epidemic of obesity is caused largely by an environment that promotes excessive food intake and discourages physical activity (French, 2001). I expect to observe in this study that once a person is presented with a choice between a sweet unhealthy or healthier snack will they will choose the unhealthy snack over the healthier choice 80% of the time.
In result of other companies wanting to play it safe because of the recession, Cote Baking won’t have a large amount of rivalry to compete with. However, the few competitors they do have has already established a relationship with its customers and are already one step ahead of it. Cote Baking may be look to brand themselves for the first time but they have already exposed themselves, have grown a customer base, and have a great possibility of this step becoming a success. Competing companies will see Cote Baking as a threat and will most likely attempt to compete but Cote Baking’s affordable prices and quality food will make them stand
Panera seems poised to continue to dominate the bakery-café market and continued sustainable growth is very likely. Works Cited The “Annual Report” (2010). Retrieved from http://www.panerabread.com/pdf/10k-2010.pdf “Company Overview.” (2011). Retrieved from http://www.panerabread.com/about/company/ “News Release.”
Too much information on a food label might have caused a lot of painful headaches for consumers, but it's all worth it, due to many health and nutrition problems. By law, manufacturers must abide by the standard code terms of what is put on their food label. By this, a food label must have no false claims or information, be in English, legible and easy to see. Also must contain a barcode, name of food, list of ingredients in descending order of weight, net weight, any additives in the food, country of origin, use of imported ingredients, name and address of manufacturer, date marking and nutrition panel if any claims are made. Food and Health claims Food claims seemed to be marketing to a manufacturer, but now it is a warning to a consumer's health.
If you were to pick up a packaged food in the grocery store, wouldn’t you want to have a label to know how much sugar was imported into the product? The FDA has put forth a proposal that would add that label, but some companies don’t think it would be necessary. I envisage that the homogenous human being’s governmental system should make rules about labeling foods with added sugar. The homogenous human being’s governmental system needs to add food labels because this would help consumers know how much sugar they are consuming into their consumptional bodies, and this would also make companies lower sugar to make more sales. As I said, this label would tell consumers how much extra sugar was put into the product they were wanting
In Houston, TX there is $ 33 Billion revenue generation and the business have estimated around 190,000 units or bakery items specifically customized cakes for our business, and the total market supply is 140,000 units. The gap in estimated demand and total supply from major competitors would be like 50,000 units shortage, which our bakery aims to fulfill within stipulated time.
Everyone likes variety when they are going to get something that will dominate their taste buds. 392 has a great variety for everyone. All of us, at one time or another have been with someone that said they don’t want to go there because they don’t like coffee. 392 doesn’t just have coffee products. They also have smoothies, hot chocolate, and many treats to pick from each day. Everyday 392 bakes up fresh goods in order to satisfy their customers. They will always have cookies, muffins, and speciality cupcakes in their display case on the counter. Some of Courtney’s favorite speciality cupcakes are the peanut butter and oreo, the mint chocolate, and the mystery candy bar c...
Imagine your friends take you out to eat on your birthday. Or you and your family are celebrating you graduating college and they take you to a restaurant. You order a salmon and when you start eating it your hands start swelling. Later after a quick trip to the hospital you find out that the salmon contained GMOs which you are allergic to. This is just one of the many reasons menu choices should be labeled with nutritional information. First, it would help people make healthy decisions when it comes to what they eat. Second, some people have allergies and when they eat out they need to know what is in their food. Some people could say that it isn’t necessary because people only go to restaurants once in a while but nowadays people are eating out more. This is why I think there should there be a law that
It has been around 20 years since the Food and Drug Administration has brought up the idea of making significant changes to our current nutrition labels. Portion sizes have changed and increased over the years and there is now a need to recognize what a typical portion for the average American is, especially with obesity rates increasing. Having the FDA update nutrition labels with a larger calorie content font, and increased serving size number is a change that needs to be made. The updated label differences from current would be, serving size redesign, a more prominent calorie count, calories from fat line removed, information about added sugars, Vitamin C and potassium
In chapter twenty-two it states that “a number of federal and state laws deal specifically with the information given on labels and packages. In general, labels must be accurate, and they must specify the raw materials used in the product. There are four acts that have to do with labeling and packaging such as, the fair packaging and labeling act, the energy policy and conservation act, the nutrition labeling and education act, and the patient protection and affordable care act. In the
It is difficult to satisfy all the customer needs at once. This calls for a better approach in order to ensure that the marketing success target the specific group of consumers who will be served well. This requires the selection of the best target market that will enable the company to develop a successful marketing strategy. Currently, it appears that there is a great demand for low calorie/fat content foods and drinks. This is a fast growing market segment in the soft drink market. High consumption of fat content may result to heart diseases and diabetes and many customers are beginning to adopt the healthy life style that demands low consumption of sugar contents (Nasdaq, 2014). The popularity of low calorie foods and soft drinks is going
Sugar addiction is another major stumbling block in an attempt to get consumers to change their behaviors. Th...
One of the importance is that it can help people prevent sickness. Many people in the United States suffer from food allergies that, at least at present, cannot be cured and food labeling can help these consumers identify and avoid foods to which they are allergic and this now is a requirement Margaret Rosso Grossman says that “Packaged food labeled after 1 January 2006 must comply with allergen labeling requirements.” But also have to include packaged food requires nutrition information in a format specified in detail in the regulation.
On the enterprise marketing management, macro environment can be analyzed from two aspects, beneficial is business opportunities and adverse impact is being threated. Facing different opportunities and threats, industry need environmental analysis to assess the market and put forward corresponding countermeasures. By using PEST analysis, I will analyze political, economic, social and technological factor between SIA and Singapore.