Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Pest analysis for target
Pest analysis construction
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Pest analysis for target
The Micro and Macro Environment Analysis
Macro Environment Analysis
On the enterprise marketing management, macro environment can be analyzed from two aspects, beneficial is business opportunities and adverse impact is being threated. Facing different opportunities and threats, industry need environmental analysis to assess the market and put forward corresponding countermeasures. By using PEST analysis, I will analyze political, economic, social and technological factor between SIA and Singapore.
Political Factors:
Government politics can make a decision whether open a market or not, such as aviation industry and transport service. Previously, the Singapore government decided to open the aviation industry progressively, Low-cost airlines allowed to operate which attend less-demanding customer. Thus, SIA are receiving allowances from the government to improve competitiveness.
Economic Factors:
The stability of politics affects the currency market, output prices of goods, etc. Recently, oil-producing countries facing political instability, erratic fuel price have a significant im...
The stability of currency values plays a significant role for economic and financial stability. It is not difficult to see the exchange rate fluctuations are widely regarded as damaging. As the movements of the exchange rate have significant and large effects on the trade balance, resource allocation, domestic prices, interest rate, national income and other key economic variables. Then can exchange rate movements be predicted by these fundamental economic variables?
An unstable economy in some Arab countries resulted in a failure to maintain order and democracy. Brownlee, Masoud and Reynolds (2013) claim that the lack of oil resources and currency wealth proved to be impediments i...
Before we discuss government intervention and its affect on an industry’s competition we must first seek to understand the five forces framework. The theory, discussed in 1979 by Micheal Porter seeks to evaluate the attractiveness of an industry. Throughout this essay I will explore the theory and then relate government action and its well-documented affects on the airline industry.
Government Role: - Government is an important stakeholder for the aircraft business. Government subsidies and protection play a huge role in the aircraft business. (Discussed later in the write up)
PEST Analysis of Sony Pest analysis is another marketing tool. Pest analysis examines the changes in the marketplace caused by political, economic, social and. technological factors. Political factors change from one party to another who are in control. The sand is a sand. For example, rises in private healthcare and privatisations.
Basing on marketing environment factors, situation analysis consists of reviewing of organization internal environment and external environment.
In order to get a comprehensive analysis on SIA's financial statement analysis , we compared SIA's 5 financial year ending(FYE) results with the industry's average and 2 of its main competitors Cathay Pacific Airways and Qantas Airways . Cathay has been trailing closely to SIA in terms of first class cabin service and profitability for years. Qantas has long been dominating the highly profitable Kangaroo route and is ranked 5th in the world by Skytrax's survey . Please refer to appendix for the actual figures for every analysis below.
...es has been able to gain market share during the recessions in 2001 and 2008, mainly thanks to protectionism from its local government. Since its foundation, the airline company has benefited its government’s regulations and policies. The Dubai government being the sole owner, it has ensured the successful and effective performance of the company. Access to cheap labor, lack of a tax system, abundant infrastructure, political and economic stability, all due to the government, has ensured that Emirates Airlines out perform its competitors.
Airports can be considered as important national resources of most countries in the world. The main responsibility of an airport is in transportation of people and goods and in internal and global business. They are where the nation’s aviation system connects with other modes of transportation and where state responsibility for managing and regulating air traffic operations intersects with the role of governments that own and operate most airports. However, most major airports are owned and operated by the private sectors. This is due to several reasons such as to improve efficiency and economic performance, be more competitive as well as to maximize the community’s return from the airport assets in which public enterprise found out to be less efficient in term of its production and management.
The world has grown increasingly complex, resulting from the greater interdependence among world economies (Thompson, 2002). Successful organization is largely determined by how well the organization adjusts all its tangible and intangible properties to keep itself on track with its surrounding (Armenakes & Bedeian, 1999). Strategy was concerned to manage firm’s activities and resources to the environment in which it operates. This essay will analyse the micro and macro external environment in the part five years (2000 to 2006) of IBM Company by using PESTEL and five forces model to analyse in the first part. The second part will discuss about the advantages and disadvantages of the two possible alternative strategies for IBM.
The state owned airlines suffer the maximum from this problem. These airlines have to make several special considerations with respect to selection of routes, free seats to ministers, etc which a privately owned airline need not do. The state owned airlines also suffers from archaic laws applying only to them such as the retirement age of the pursers & hostesses, the labour regulations which make the management less flexible in taking decision due to the presence of a strong union, & the heavy control &interference of the government.
PESTLE analysis, which is sometimes referred as PEST analysis, is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project.product, or service etc.
The first phase of a strategic analysis, Macro Environmental Analysis, commonly referred to a PESTLE framework, is the assessment of opportunities and threats to the industry where the firm belongs that is outside the control of our industry. The PESTLE stands for Political, Economic, Socio-cultural, Technological, Legal and Environmental (Pestle-Macro environmental analysis, 2012), describes a framework of macro-environmental factors used in the environmental scanning component of strategic management, forming part of the external analysis when making a strategic analysis; it basically gives an overview of the different macro environmental factors that the company has to consider. Strategic PESTLE Analysis helps us identify the growth or decline tendencies, business position, possible threats, and direction for operation.
Technological change, change in economic climate, natural occurrences and such-like are matters that concern the macro-environment of a business. These external, uncontrollable, influences can and will impact hugely on the success or failure of a business. One of the tools that are applicable in considering these factors is PESTLE. Political; Environmental; Social; Technological; Legal and Economic considerations will need to be engaged in order to prepare the business for macro-environmental influences. For this reason, PESTLE will be the most appropriate tool to use to identify and outline the main macro-environmental factors that may affect my business.
Singapore Airlines should remain competitive by providing better service and comfort to customers as in the long- term the market will grow.