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Five roles of media in environmental awareness
Media and environmental awareness
Roles of the media in environmental issues and human lives
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During the 1970’s the single event of Earth Day can be represented as the emergence of modern environmentalism that generated the relationship between the population and their environment. Finis Dunaway, and associate professor in the department of history at Trent University, clearly emphasizes in his article Gas Masks, Pogo, and the Ecological Indian: Earth Day and the Visual Politics of American Environmentalism, the multiple events that involved the effect of mass media and environmentalists that led to the awareness of the environmental crisis occurring throughout the nation. The primary purpose in the creation of Earth Day is beyond increasing concerns about pollution, but also to present a wide range of other ecological problems and …show more content…
When introducing the topic of Earth Day and its “diverse range of visual terms”, Dunaway stated it was composed of “cultural, political and visual practices”, however, cultural practices is not thoroughly defined or analyzed (Dunaway, 2008, p.67). The visual images Earth Day helped produce led to public culture, however, Dunaway failed to accurately examine the effects they had on the people and their potential details. Compared to other works such as The Seventies: The Great Shift in American Culture, Society, and Politics, Dunaway’s article does not sufficiently discuss visual cultural practices that affected the general public during the 1970’s or their impact in …show more content…
During the seventies, media played a vital and crucial role in conducting the behavior and perspective of the people. Environmentalists also contributed in providing a solution to improve the conditions of the environment and call for government action instead of holding the individual responsible. Imperatively, anyone with ecological, political or social interest and its correspondence with society will benefit from Dunaway’s meticulous article and noteworthy experience in the field of
In Mark Fiege’s book “The Republic of Nature,” the author embarks on an elaborate, yet eloquent quest to chronicle pivotal points in American history from an environmental perspective. This scholarly work composed by Fiege details the environmental perspective of American history by focusing on nine key moments showing how nature is very much entrenched in the fibers that manifested this great nation. The author sheds light on the forces that shape the lands of America and humanities desire to master and manipulate nature, while the human individual experience is dictated by the cycles that govern nature. The story of the human experience unfolds in Mark Fiege’s book through history’s actors and their challenges amongst an array of environmental possibilities, which led to nature being the deciding factor on how
He delves into the history of the word “environmental” as well as the history of environmental activism. He pinpoints the beginning of the movement to Rachel Carson. According to Quammen, she began the revolution by publishing her book Silent Spring. He says the negative connotations of the word began with her book, pairing “environment” and “the survival of humankind” as if they go hand in hand. This played a major role in the distortion of the word and the intentions of environmentalists.
The first two acts of this film are truly inspiring because they capture the "fire" of the environmental movement. It chronologically begins by discussing the origins of conservative environmentalists, to documenting the details of successful environmental movements, and concluding by explaining the merging of civil rights with environmentalists. Ultimately, “A Fierce Green Fire “serves as a dynamic call for the continuing action of protecting and conserving our biosphere.
The book is often cited as an environmental classic - of which there can be little doubt - but it is also said by some to have largely triggered the modern environmental movement. Its warning about the dangers of
Encouraged by diverse foundations from across the globe, The Environmental Justice movement has become one of the most important topics in the media. Europeans have used Marxist philosophy on class laddering, while non-Western countries required its encouragement in the criticism of colonialism. In the United States, The Civil Rights Movement was its forerunner. The notion of “Environmental Justice”, nevertheless, has its genesis in the resistance of black culture and lower income-communities in opposition to uneven ecological trouble in the United States during the last few years of the 1970s and the early 1980s. In the framework of racial improvement and public activism, the phrase was implemented to designate the racial and ethnic disparity in contact to environmental dangers like pollutions, toxic waste, and inundation, at the same time barring marginal people, like black Americans, Hispanics, and Indians, from the choosing and applying of nationwide environmental rules.
In 1989, seventy five percent of Americans identified themselves as environmentalists, and the number has continued to grow since then (Walls 1). Environmentalism is now the most popular social movement in the United States, with over five million American families donating regularly to environmental organizations (Walls 1). Environmentalists today focus on what kind of world they hope to see in the future, and largely deal with limiting pollution and changing consumption rates (Kent 1 and 9). Modern environmentalists also have much different issues than those Carson’s America faced. With climate change becoming more threatening each year, protection of the natural world is needed more than ever. Pollution has caused the warmest decade in history, the deterioration of the ozone layer, and species extinction in extreme numbers (Hunter 2). It not only threatens nature, but also human populations, who already suffer from lack of clean water and poisoning from toxic chemicals (Hunter 16). Unlike environmental actions in the 1960’s, which were mostly focused on protection, a massive increase in pollution has caused efforts to be focused on environmental restoration (Hunter 16). Like in the time of Silent Spring, environmentalists are not only concerned with one country. Protecting the environment remains a global issue, and every nation is threatened by the
In conclusion, this advertisement by World Wildlife Fund uses a controversy way to get its message across that “The planet is brutally powerful. Respect it. Preserve it” which in the end translates into an effective advertisement strategy. By the use of an eye catching visual image, it is able to draw the attention of the target audience. The use of the quotation, it gives the reader exactly what the advertiser is trying to come across, which in the end has to do with the fact we need to respect our planet. Finally the comparison between deaths caused by 9/11 and tsunamis, which in the end lead to a very effective strategy for getting the message across, with the sense that no one wants to see a repeat of the 9/11 incident.
A Modest Proposal Concerning the Environment * Based on Jonathan Swift’s “A Modest Proposal” (1729). It is a melancholy object to those who travel through this great country to see isolated corners of this fair realm still devoted to protecting the environment. The wretched advocators of these ideals are frequently seen doling out petitions and begging at their neighbours’ doors to feed their obsession, which keeps them in the contemptible poverty that they so richly deserve.
Activists frequently purchase airtime to influence individuals so much many even proceed to become activists themselves. One example of an issue that the media has highlighted is the case of “Plastic Island,” an island of trash that has formed in the North Pacific Ocean due to currents and weather conditions. One article is titled, “Plastic Island: How Our Throwaway Cultures is Turning Paradise into a Graveyard” (Nick Walsh, 2017). The pathos of the title induces emotion – specifically, anger, confusion, and sadness – over the actions of humans that destroy habitats and form a disgusting pile of trash in the ocean. In fact, the trash aggregated in that area is speculated to affect and potentially endanger the survival of several species of birds and current restoration efforts have been largely unsuccessful due to lack of funding and the extreme measures required to resolve the problem. Nowadays, social media has also taken a prominent role that is rapidly replacing newspapers, if having not already replaced. Hashtags and trending news stories are shared across communities, garner intense interest from media in other forms, and inspire or bandwagon many people into joining the environmentalist
Environmental art is also referred to as land art and earth art, and is a big part of the art movement in the 1970’s. This style of art is exactly as its name suggests: art made of the environment and nature. During the 1970’s, many artists didn’t want their works to be commercialized, or even in museums. Some environmental artists even create their artwork in ways it will disappear or change naturally over time. Environmental art is important during this time for those trying to escape from reality, because subconsciously, it forces them to face it, and gives them another perspective of the reality that is being portrayed in the photographs.
Poverty can be considered both a cause and effect of environmental degradation. While poverty may be measured by one’s private consumption alone it may be extended to include access to common property resources and state-provided commodities and it is in this context that this paper focuses. Inequality may be the underlying factor of this unsustainability because the poor, who rely on natural resources, deplete natural resources faster as they have no real prospects of accessing other types of resources. Moreover, a degraded environment can accelerate the process of impoverishment because the poor depend directly on natural resources. These natural resources can become depleted and also carry other negative effects when used inefficiently, worsening poverty. This correlation between poverty and the environment can be substantiated by examining human activity, agricultural practices and health issues.
Earth system refers to the earths interacting physical, biological, and chemical processes. The system consists of land, oceans, atmosphere and poles. The earth system has four spheres, including the geosphere, the hydrosphere, the atmosphere, and the biosphere. The geosphere refers to the solid parts of the earth system, including earth’s rocky crust, mantle, and the metallic core. Within the geosphere is the lithosphere, which only refers to the uppermost layers of solid earth. The uppermost layers of solid earth are the oceanic and continental crust rocks. Just below the crust is the mantle, which is composed mostly of magnesium and iron silicate minerals. The mantle accounts for about 2/3 of the
According to the internet human behavior has a very big affect on the environment. Environmental settings such as air pollution, oceans, energy, or noise are all sources that can negatively impact the environmental quality and conditions. Our daily routines have a huge impact on the environment and we do not realize it. New laws that are passing and educating people will help a lot. People are being educated on how to use less water, use our cars less, how to use less energy, and even taking reusable bags when going grocery shopping because plastic bags are very bad for the environment. There are simple solutions that can help in getting started with these efforts. Every little step and effort we make in our daily routines count.
Communication is central to an entity’s involvement in environmental affairs. The field of environmental communication deals with this directly, aiming to educate, alert and solve environmental problems we face on Earth. Through strategic and developed communication practices environmental communicators analyze the language and symbols we use to define the natural world. Some of the major components of this sector include environmental news and media, public participation, environmental conflict, risk communication, “green” marketing and campaigning and conflict resolution. Scholars in the field address human responses to the natural world, while attempting to unveil the mask that covers and alters many environmental issues. Environmental communication
There are lots of environmental issues going on globally. The earth faces problems such as pollution, global warming, waste disposal, and loss of biodiversity. These are just a small amount of issues out of the so many. These environmental problems pose an abundant amount of risk to the health of humans and animals. There needs to be a solution to all these problems and that is by informing others, so that way everyone can make the environment a better place.