Analysis of an Advertisement on Tsunamis and 9/11

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Think to yourself, what would happen to you when the planet is gone? And when thinking about it, think about your family. Our planet is a vital living organism, and each individual needs to take into consideration that everything we do, doesn’t matter if you didn’t commit the deed, everything effects our planet and you. This print advertisement by World Wildlife Fund uses a dramatic comparison between the incident pertaining 9/11 and the years of death caused by tsunamis, both being insinuated to be caused by people. The advertisement is used to demonstrate the effects that are brought upon the earth through the actions of each individuals, which in the end results in their own tragedy. Throughout the advertisement many viewers can visualize the content of the ad by the descriptive visual perspective, through the quotation and the written text “THE TSUNAMI KILLED 100 TIMES MORE PEOPLE THAN 9/11. The planet is brutally powerful. Respect it. Preserve it”. Finally, through the comparison between 9/11 and tsunamis, and the controversial message is sends to viewers. An advertisement that contains a very well developed visual perspective for the viewers, is able to draw the attention to them, and send the message across in an effective manner. The advertisement by World Wildlife Fund, is insinuated to represent what nature is becoming through the actions of individuals careless activities within the planet, and overall how it effects the planet and each individual that lives within it. The main focal point of the advertisement takes place on September 11, 2001, as many might remember to be the 9/11, alongside that the advertiser uses approximately 20 planes that can be seen heading in the direction of the two World Trade Centers. This ... ... middle of paper ... ...y are trying to articulate that the planet is definitely more powerful than men, and you should treat it with respect or face its consequences. In conclusion, this advertisement by World Wildlife Fund uses a controversy way to get its message across that “The planet is brutally powerful. Respect it. Preserve it” which in the end translates into an effective advertisement strategy. By the use of an eye catching visual image, it is able to draw the attention of the target audience. The use of the quotation, it gives the reader exactly what the advertiser is trying to come across, which in the end has to do with the fact we need to respect our planet. Finally the comparison between deaths caused by 9/11 and tsunamis, which in the end lead to a very effective strategy for getting the message across, with the sense that no one wants to see a repeat of the 9/11 incident.

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