Dyson Grand Challenges

Another market penetration strategy would be to intensely promote the Dyson School’s Grand Challenges program through social media and other online tools. Internet marketing allows Dyson to deliver valuable content to potential clients and businesses at a more personalized and cost-effective manner. Using the internet would also grant the Grand Challenges program a wider market. The strategy would specifically involve avenues such as creating detailed social media accounts on both Facebook and LinkedIn, and developing an extensive website for the Grand Challenges program while incorporating promotional tactics of advertising, public relations, and social media. Creating and managing a Facebook page for Dyson’s Grand Challenges initiatives

Providing tangible content makes a program more credible and likely to be considered. By continuing to release valuable information about on-going projects and initiatives that students are undergoing, potential clients will be more convinced that the participants are experienced and dedicated. As a result, the program’s reputation and public relations will significantly improve as non-profits begin to favor Dyson. The website can even explain how certain Dyson classes such as Agricultural and Food Policy prepare students for the Grand Challenges program. For example, that class provides students with key interpretation and analysis skills regarding agriculture subsidies which can be used in a project involving food insecurity. This will further convince potential clients that the students are knowledgeable in the field and can benefit their

Having a page with headshots and examples of professional experiences for the executive managers is a small but impacting feature that can influence businesses. This is because potential clients want assurance that the program’s leaders are very qualified. The website can also have a page showing how students were selected during the developmental process to emphasize to businesses that the project is very selective. Regarding students, the website can include infographics regarding their most popular majors and interests among so non-profit organizations with similar interests know that the program will have many students interested in working with them. Using visual content will supplement the text content and further convince organizations of Dyson’s professionalism . Another benefit of creating a website is that it can be used to promote the program’s Facebook and LinkedIn pages as well. As a result, clients will be more likely to follow the Grand Challenge initiative’s social media accounts giving them more priority during search results. This can be viewed as another way to advertise the LinkedIn and Facebook pages and to maximize their view