Dunkin Donuts Research Paper

682 Words2 Pages
bulb-icon

Recommended: The impact of social media on businesses

Driving down Main Street, Honeoye Falls, New York is not a thrilling experience. The town consists of three local pubs constantly filled with drunk fathers, a greasy diner that attracts angsty teenagers, two parks that serve as hideaways for potheads of all ages and an electronic-cigarette store opened by a recent Honeoye Falls alumni. An intelligent human would think that this town could use a little spark, right? Wrong. Three years ago, at a town board meeting, a few well-respected individuals proposed a construction plan for a Dunkin’ Donuts to be built on Main Street. Contrary to popular belief, this did not go over well. American cities and towns are beginning to suffocate from the chain restaurants and companies rapidly filling their …show more content…

Immediately after the construction began, dozens of community members stood together in front of the worksite protesting what they thought was going to ruin our storybook town. Although I was a full supporter for the construction, they were voicing their opinions for all incredibly valid reasons. To start simply, most protesters were worried our cute, tight-knit village would turn into a shopping mall and strip plaza filled nightmare. Their train of thought was that this Dunkin’ Donuts will open the door for all kinds of large businesses. Many believed that there would be heavier traffic through the village, meaning the small businesses would get more attention because of the new consumers in the area. Dunkin’s Donuts is a very positive addition to the business spectrum of Honeoye Falls however, there is a visible negative facet. For the past ten years, my town has had a tiny coffee shop that struggles to get customers through the door. It’s an unofficial landmark and is owned by a local family. My heart is always stuck with the family-owned businesses as I grew up in one myself. As the construction continues, we can only hope that the local underdog shop can figure out how to stay on the same competitive level as the big shot that has recently moved into

Show More
Related

  • Kool-Aid: Henry Doorly Zoo

    582 Words  | 2 Pages

    Kool-aid was invented by a man named Edwin Perkins He was born in the state of Iowa but he eventually went to live in Nebraska. At about 1927 he invented Kool-aid He was inspired by the drink Fruit smack, but because he wanted to lower the cost of shipping he removed all fluids from the drink. This dry powder eventually became Kool-aid. However Kool-aid did not always go by the same name It was originally Kool-Ade but because Ade refers to juice he had to change it tho the name it has today. Eventually Kool-aid got their own mascot the cool-aid man (He often broke through walls), They also had a comic with 7 issues, along with the Atari 2600 came the “Adventures of Kool-aid Man”. Kool-aid can still be bought today and has manny flavors

    Read More

  • The Crossroads Development in Mahwah

    1453 Words  | 3 Pages

    The Crossroads development has dominated the local conversation in Mahwah for the past 9 months. Over the past few years, the Crossroads Developers had put forth various proposals for development of the site, only to have them rejected by the Mahwah Township Council. This past March, the Developer once again came to the Council in order to ask that their property be rezoned from office use to mixed-use/retail to allow for the construction of a complex of retail stores, restaurants, a movie theater, hotel and office space. Over 400 residents attended the March 31 meeting to express their opposition to the development. This unprecedented turnout by Mahwah residents, unlike any the Council had seen before, should have been enough for the Council to realize that a decision to rezone the property may not be in the best interests of Mahwah residents. Instead, the Council voted 4-2 to allow for the property to be rezoned.

    Read More

  • Tim Hortons Swot Analysis

    939 Words  | 2 Pages

    I will in like manner propose a SWOT examination to choose the qualities and deficiencies of Tim Hortons and their genuine adversaries: Dunkin' Donuts and Starbucks. To deal with the challenges acknowledged by these fighting firms Tim Horton's ought to reveal the fundamental upgrades that will finally make them a strong opponent in the United States.

    Read More

  • Tim Hortons Research Paper

    252 Words  | 1 Pages

    If Tim Hortons was going to open in Ajax, it would be located on Rossland Road and Church Street because on the map it acclaims that on the West End side it is very populated, and it is on a major road aswell as it is the only Tim Hortans in that specified area. The pro about the Tim Hortans being located on that intersection is that, if people need a “To go” snack and are hungry they don’t need to travel a far distance for coffee or any other snack, a lot of people don’t have time to make breakfast in the morning or they are running late for work so they can grab something very fast. Since it is located on a major road it is easily accessible to people, and since there is a high school nearby the students can grab stuff and hang out there,

    Read More

  • Sam's Club Research Paper

    376 Words  | 1 Pages

    If I had to spend a whole week in a store it would be Sam's Club. In my opinion, Sam's Club is a place to be to survive. Sam's Club is very big it could hold up to alot of people In order to survive, you need to have food, water, and shelter. Some people would go to other stores with not much food or drinks.

    Read More

  • Krispy Kreme Case Study

    1002 Words  | 3 Pages

    Krispy Kremes's strong brand name, highly differentiated products, high-volume production capability and multi-channel market penetration strategy has worked well. With each new store opening there are lines waiting at the door all night to experience the Krispy Kreme quality. In Denver, more than 3000 people stood in a line extending for more than three city blocks on opening day. They have production areas in full view and a neon light that lights up when "Hot Donuts" are actually coming off the line. Krispy Kreme makes customers feel good about indulging. Even Krispy Kreme's name brings a smile to people's faces.

    Read More

  • Personal Narrative Essay: Food Desert

    647 Words  | 2 Pages

    I had driven through Homewood, Pennsylvania a few times, passing through when Google Maps decided that the traffic was too bad to take my normal way home, but I’d never spent much time there. Homewood is a food desert, which means that it’s an area where it’s difficult for residents to get fresh food. It’s notorious for making the news, and I’d even recalled hearing that it was the murder capital of Pittsburgh as my Urban Research and Design teacher shouted after my small group to be careful. For our final project, he’d challenged us to turn our newfound knowledge into action, but I don’t think he thought we’d take it quite so literally.

    Read More

  • starbucks history

    642 Words  | 2 Pages

    When the 1980’s rolled around, it was a thriving company, in the Seattle area. However, the co-founders began to have other interests and were involved in other careers simultaneously. Despite that, the company was about to undergo a major turnaround. A man by the name of Howard Schultz started to pursue an interest in the company. He noticed that the coffee shop had a wonderful environment.

    Read More

  • Customer Service At Dunkin Donut

    876 Words  | 2 Pages

    In comparison, Starbucks is 80% (Glassdoor, 2018). With unhappy employees, DNKN runs the risk of decreased productivity, tainted brand reputation, and decreased company loyalty. Being that part of DNKN’s mission is to “provide our guest, the elegant service and unforgettable experience to meet their expectations in every single visit,” it is paramount to their competitiveness that they hire for attitude, train for skill, and retain talented employees (Taylor, 2017). Contrary to low employee satisfaction numbers, over the past 10 years, Brand Keys has ranked DNKN a top brand for consumer engagement in the out-of-home coffee category (Dunkin’ Donuts, 2018a).

    Read More

  • Essay On Fast Food Advertisement

    885 Words  | 2 Pages

    ...30kg/m2 are classified as obese. Sometimes the BMI can be proven wrong. Muscle weighs more than fat and kids are being found that they are more muscular and fit then there BMI. The BMI is telling them that they are fat.

    Read More

  • Starbuck’s and the Environment

    952 Words  | 2 Pages

    Schultz, Howard, and Joanne Gordon. Onward: How Starbucks Fought for Its Life Without Losing Its Soul. New York: Rodale, 2011. N. pag. Print.

    Read More

  • Mcdonalds Research Paper

    455 Words  | 1 Pages

    Mcdonalds is one of the biggest booming fast food restraunts in the United States. McDonalds started from two brothers named Richard McDonalds and Maurice McDonalds. They always didnt deal with burgers their first fast food place was a hot dog stand. They knew that they could do better than that. Thats when Richard had the idea to move up to hamburgers witch made big

    Read More

  • Dunkin Donuts: District Manager

    1223 Words  | 3 Pages

    Introduction My name is Todd McBride and I have been promoted to become your district manager. This has been a goal of mine since I have been employed at Dunkin Donuts. I am honored to become the district manager. I will follow the Dunkin Donuts Brands’ core values, which include honesty, fairness, responsibility, transparency, respect, integrity, and humility.

    Read More

  • Case Study Of Dunkin Donuts

    1260 Words  | 3 Pages

    Therefore, joining business together these two companies attracting more customers form the market than they could attract separately. Even though they target all the customers in the market, however, their main target market is the working class people. Customers are attracted to Dunkin Donuts because their products are relatively cheaper than their competitors and their fast customer service. Starbucks is the main competitor for Dunkin ' Donuts based on their product categories. They are both popular for coffee. That is the biggest similarity. Moreover, they also sell muffin, donut, cookie and all other bakery products. The main difference between these two competitors are the price. Products of Dunkin Donuts are cheaper because their target customer are middle class. If they charge their customers higher price than they will lose a lot of their customer. On the other hand, Starbucks target little affluent people of the market. Every company wants to be in the stage where competitors cannot do any harm to them. To reach that stage, Dunkin Donuts use low cost method with a standard quality of the product to win against their competitor. Junayed told me

    Read More

  • Strategies to Make a Fast Food Restaurant Profitable

    1112 Words  | 3 Pages

    There has been exponential rise in the number of eateries in most of the towns worldwide. This is partly brought about by the ballooning urban population, as well as the emergence of working middle class population who find themselves tied up by work in the cities they reside.

    Read More

More about Dunkin Donuts Research Paper

Open Document