Question 5a. Product Distribution Channel I can describe our product’s distribution channel as indirect. This type implies that the company uses intermediaries to distribute its products (Hurd, Barcelona & Meldrum, 2008). Such agents help to spread the product through retail stores, wholesalers, and other distributors and vendors to end consumers.
Question 5b. Presence of Electronic Marketing Channel Electronic marketing channels involve the use of specific information technologies. With their help, ventures can create, communicate, and deliver services and messages to customers (Tompkins & Harmelink, 2004). In particular, the Doritos Chips company uses this channel through the social media platforms such as Facebook, Foursquare, and Yelp to widely represent content about its product, which is mostly created by its consumers themselves. The firm also applies customers’ 30-second commercials to show them on the television channels that market Doritos’s products. Additionally, Doritos chips are featured in various movies, thus improving its electronic marketing. By utilizing media resources, the company gains popularity among various target segments.
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Distribution Strategy Our company applies the distribution strategy which exactly meets our goals. Specifically, dual distribution presupposes that two or more channels are used to disseminate a product (Tompkins & Harmelink, 2004). The Doritos Chips company uses this strategy whereby the commodities are delivered directly to retail stores. Another channel implies sending the product to the customers’ warehouses, and the third channel includes third-party distribution networks, such as vendors and operators. By using dual distribution, the company can reach a wider market in a short time, thus saving on costs and
Per Kalogeropoulos (2016), the company is better able to ensure product availability while managing their costs because of their latest logistics initiative. They have recently created a network of deployment centers that reduces the time between when the product leaves a supplier to when it hits the shelf at the Home Depot store which drives profits higher. Parnell (2014), relays that companies who use low-cost strategy seek distribution channels that minimize cost. Home Depot’s new logistics initiative provides the company with economies of scale and a market advantage because it adds to their low-cost
Chipotle Mexican Grill is one of the most popular Mexican restaurants in the United States, which offers burritos, bowls, tacos, and salads. It is one of my favorite restaurants to visit.
Pelton, L. E., Strutton, D. & Lumpkin, J. R. 2002, Marketing channels: a relationship management approach. McGraw-Hill Irwin: Boston, p. 387.
In the Doritos commercial advertisement, the logo is seen with the brand title. The Doritos logo is the more powerful of the two based on this information, because of how Doritos is widely known and recognized by all, while many of the sponsors on the billboard aren’t as immediately recognizable. The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults.
...urselfers. The distribution strategy identifies the major channels through which the product will delivered and pushed through to the consumers.
Commercials have many impacts on many different people. Some good impacts and some bad impacts. Impacts on younger children or impacts on older people. The company, Doritos, has always been known for their funny short videos that are shown on television. The most popular Doritos commercials are shown during the Super Bowl.
It is the ability of the commercials to entertain as well as effectively showcase the product that makes them appealing to a potential consumer interested in buying and enjoying Doritos. In the Peter Dinklage commercial, amazing effects and music were used, as well as an intriguing concept. It was a short advertisement which kept my attention until the end of the advertisement with amusement. As part of the Dinklage commercial, a hashtag #spitfire was introduced in order to introduce Doritos Blaze. As a result, it added an extra layer of intrigue, anticipation, and enticement to begin a conversation regarding this product.
The company I chose for the international marketing strategy project is Chipotle. Chipotle is a chain restaurant which has Mexican cuisine items on the menu. The company can be seen as a fast food company, however according to the company, they are using quality and fresh ingredients in meals. Generally, fast food restaurants are not healthy and fresh if we compare fast food restaurants with fine dining restaurants. According to Chipotle; “When Chipotle opened its first restaurant in 1993, the idea was simple: show that food served fast didn't have to be a “fast-food” experience. Using high-quality raw ingredients, classic cooking techniques, and distinctive interior design, we brought features from the realm of fine dining to the world of
Chipotle Mexican Grill, Inc. is a fast food restaurant franchise that was established in 1993 and is based in America, Canada, Germany and France. The franchise has had an immense amount of success over the last decade, with an annual revenue of 4.5 billion dollars in 2015. With its inception in 1993, Chipotle maintained a culture and mission that “food served fast didn’t have to be a ‘fast food’ experience.” (chipotle.com). Chipotle has become a cultural and societal phenomenon in the US.
You may even want to change the channel at first, but if you just keep it rolling it is defiantly a good 30 seconds of your time. First, you might think it is about someone going on a date or receiving flowers. However, when the camera angle changes and you see that big bright cheese bowl of Doritos you get the idea of what the commercial is really about. The Doritos stick out tremendously in the commercial the chips defiantly catch your eye. When watching this Doritos commercial even though the chips stick out, since it is a funny commercial you may tend to miss the whole point of the commercial being about Doritos.
It helps create bonds with customers by listening to them about the products and taking the customers opinion into consideration. After all, media marketing is very influential in the world of business and marketing. More and more businesses are working at creating a more well-rounded inter-web advertisement scheme. Through the placement and strategic plan on making the ad and where to put it and how to make the ad stand out to the streamers on the websites the business ad is on. Media marketing will continue to grow and progress as time progresses and more and more people gain access to the internet.
...t in both direct and indirect ways. Direct sell will include, sell in online forums or use direct mail to reach our customers. When selling directly, we can take the time to showcase our product’s distinct attributes. Before turning sales over to a distributor, we will build a base of direct sales to prove the product will sell. Using an indirect approach, we will persuade stores to carry our products. While more time-consuming, approaching retailers in store or at trade shows gives us more control over how our product is displayed and how it’s presented to customers. For indirect sales incorporate a middleman in some way or another. A distributor’s functions include stocking, ease of ordering and quick delivery with no pioneering sales efforts. Intermediaries have expertise and contacts, but they may require minimum order quantities and an established sales record.
A consumer might pay a bigger cost for the company's services or products due to an assurance to purchase the brand or a passive agreement. The path they bought should be identical to the company's status. Furthermore, companies always need to investigate whether channels are appropriate to marketing or not. Almost every today's companies adopt integrated multi-channel marketing such as social media. They can utilize one or more distribution channels in various ways. It can be sure that the higher the distribution channel, the higher the market place coverage.
C. Place When it comes to distribution channels, an organization like the NFL uses many of them. For example, NFL teams sell things like tickets direct to end users through their website and marketing campaigns. For things like online buying, the NFL sells through a value added reseller. They have a contract with a company that makes all of the NFL teams’ apparel, then the NFL will resell that apparel to fans online, at games, etc. D.
Distribution channel deals with the delivery of the product to the customer. How good the distribution channel is, depends how effectively the channel fulfils the customers need of time utility and place utility as well as keeping the channel structure under manageable levels.