Doritos Essay

587 Words2 Pages

Question 5a. Product Distribution Channel I can describe our product’s distribution channel as indirect. This type implies that the company uses intermediaries to distribute its products (Hurd, Barcelona & Meldrum, 2008). Such agents help to spread the product through retail stores, wholesalers, and other distributors and vendors to end consumers.
Question 5b. Presence of Electronic Marketing Channel Electronic marketing channels involve the use of specific information technologies. With their help, ventures can create, communicate, and deliver services and messages to customers (Tompkins & Harmelink, 2004). In particular, the Doritos Chips company uses this channel through the social media platforms such as Facebook, Foursquare, and Yelp to widely represent content about its product, which is mostly created by its consumers themselves. The firm also applies customers’ 30-second commercials to show them on the television channels that market Doritos’s products. Additionally, Doritos chips are featured in various movies, thus improving its electronic marketing. By utilizing media resources, the company gains popularity among various target segments. …show more content…

Distribution Strategy Our company applies the distribution strategy which exactly meets our goals. Specifically, dual distribution presupposes that two or more channels are used to disseminate a product (Tompkins & Harmelink, 2004). The Doritos Chips company uses this strategy whereby the commodities are delivered directly to retail stores. Another channel implies sending the product to the customers’ warehouses, and the third channel includes third-party distribution networks, such as vendors and operators. By using dual distribution, the company can reach a wider market in a short time, thus saving on costs and

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