Distinctively Visual Analysis Essay

Pablo Picasso, a legendary Spanish artist, once said, “Colors, like features, follow the changes of the emotions” (“Pablo”). This theme of certain aspects triggering emotions has prevailed not only in art, but also in advertisement campaigns over the years. In 2010, Bangalore Traffic Police developed a graphic advertisement in an effort to encourage safer driving techniques for the citizens of India in addition to people all over the world. With the constant development of new technological advances, this organization finds the need to address the issue of not only texting while driving, but even talking on the phone. This ad accomplishes its purpose by communicating an emotional response through intriguing color, specific character choice,

In the central portion of the picture, an Indian woman is seen holding a dated mobile phone. The phone is spewing out blood onto the woman’s face as well as onto her worn-out dress. Her teeth are clenching as she withdraws from the phone’s extreme explosion of blood. While the majority of the picture is consumed with this event, the background depicts a calm, muted scene of an average kitchen. Beside the woman’s hand, one can clearly see the words spelled out in the same consistency of the blood: “Don’t Talk While He Drives.” Below this message sits a small shield that represents the police force of Bangalore city (Mallikarjun, Vinci, and Joono). This advertisement clearly has a disquieting message in order to appeal to the desired audience in a shocking and unforgettable

One clear and overarching area in this advertisement is consumed with the uncontrollable, disgusting red blood coming out from the mobile phone (Mallikarjun, Vinci, and Joono). Certain people have differing views on what the color red represents to them, but any of the numerous viewpoints on this color could apply to the overall theme of this ad. In this instance, the blood splattering out from the top of the seemingly innocent telephone represents the death of the person on the other end, the guilt that the woman now feels, the remorse she will now be dominated by for the rest of her life, and the disgust that she will never forget her mistake. This deep red blood demands the viewer’s imagination; it causes the observer to analyze the events that occurred in this advertisement and apply it to their own life. Powerful advertisements appropriate this tactic of producing an emotional response in the audience by overpowering them with reactions of guilt and hurt. In order to determine the most influential types of creative projects, researchers used data gained from the random sampling of two-hundred campaigns to administer to a group of individuals (Chen, Thomas, and Kohli 86). Three professors at California State University drew conclusions based on experiments, and determined that “the study