Advertising is extremely important for multi-million dollar companies. Ads are meant to persuade the reader to buy or consider their product or idea. Marketers must visually please the reader in order to successfully promote their business. Bayerische Motoren Werke, better known as BMW, released an image on BMWblog.com in 2011 as part of a “don’t text and drive” campaign in association with the National Safety Council. BMW is known for their reliable and stylish automobiles and motorcycles; additionally, they are known now for their care for motorists. The image released by BMW focuses on the outline of a small child to emphasize the importance of attentive driving, while pushing for the state of Texas to create and enforce laws regarding …show more content…
The image offers a view of the street from the driver’s perspective, where a cellphone is obstructing the view of the road ahead. On the phone’s screen lies an emphasized outline of a child, who is playing in the street ahead. In the driver’s unobstructed view, you can clearly see a ball in the street, which is meant to infer that the child will run in-front of the vehicle to retrieve his belonging. As inferred above, the main characters of this image are the child and driver. The colors used in this ad have no specific pattern, but there are greens, blues, and earthy tones. Although there are no specific patterns, the image produces the feeling of a pleasant day by associating the earthy tones with a blue sky and green grass. As one digs below the surface, the underlying message can be deducted to the fact that horrible events can happen on a seemingly perfect day. BMW continues to see out that they show their buyers and other motorists the extent of their care for people who drive …show more content…
This ignorance comes to light as the act of the driver texting while maneuvering the vehicle down the street, and by showing a Texas inspection sticker, it is showing the ignorance of care by state legislators for safer roadways. In relation, texting and driving is not safe for the driver or bystanders and puts many innocent people in harm’s way. Using the stated examples, BMW is appealing to the emotion and common sense of the readers. This method is undeniably effective as no one will want to intentionally harm another from their own
The first shot of the car is when the car is coming to a stop at the stoplight. We get a quick view of the sleek black and white exterior. The only other time that we get to see the outside of the car is after the dialogue has finished and the light at the stoplight turns from red to green, and they proceed to drive away. The colors of the written text in the commercial match the colors of the car. The colors are crisp and inverse of each other, making them jut out.
Anticipation is prevalent throughout The Road, which is set by the narrative pace, creating a tense and suspenseful feeling and tone.
In this century, there are too many new technologies such as cars, televisions, computers, video games; and many more are coming before we can catch up. As you can see, advertisers have their way to announce and present their advertising to make you want to tryout and want to own one of their products.
Annotated Bibliography: Should Texting and Driving Be Illegal? Abouk, R., & Adams, S. (2013). Texting bans and fatal accidents on roadways: do they work? Or do drivers just react to announcements of bans? American Economic Journal: Applied Economics, 5(2), 179-199.
In Syracuse, N.Y., there have been strict laws against handheld cellphone use and texting and driving, and they have been extremely effective (Copeland, 1). Law enforcement saw over 70% of texting driving put to a halt. Transportation secretary Ray LaHood said, “Over half a million people are said to be injured, and thousands more are killed in distracted driving accidents” (Copeland, 1).Another very effective campaign that will probably soon be known world-wide is “Phone in one hand, Ticket in the other”(Copeland, 1). Most people in todays world would be familiar with the “click it or ticket” phrase that has allowed people to be reminded to put on their seat belt. Just as this campaign reminds people to wear a seat belt, the “Phone in one hand, Ticket in the other” is designed to remind drivers that it is far too dangerous to be interacting with your phone while driving (Copeland, 1).
These are all reasons that can lead to distracted driving. Star Tribune writes that there are too many motorists killed or injured on the road which is "a clearly preventable problem." By incorporating this specific detail, Star Tribune conveys how they want a change to happen. This establishes a concerned tone. The specific detail was not needed; however, the detail was incorporated to express the Star Tribune's apprehension towards distracted driving accidents. Star Tribune explains that a bill introduced by Republican lawmakers would make it illegal to use a handheld device while on the road. If the bill goes into effect, it would start as early as July "about half way through the busy summer driving season." Star Tribune integrates this specific detail into their editorial to again elucidate the trepidation they feel about car accidents. Summer is a busy season and the bill getting put in place would save numerous lives. Star Tribune also explains that the National Highway Traffic Safety Administration created new guidelines which ask makers and developers of electric devices to design their products to cut back on distractions while driving. The modification would disable functions "such as playing videos, text entry or internet browsing" while the device is in moving vehicle. Star Tribune adds this specific detail to ponder some problems behind driving accidents. By acknowledging the problems, Star Tribune expresses why the bill needs to
Most of the drivers are likely to mix up driving and messaging from their cell phones while driving regardless of the laws standing on the issues, and danger posed to them. A majority of those drivers engaging in this act do not contemplate the possible detrimental effects from their actions. Research has indicated that texting while driving contributes to road accidents significantly. This situation is sufficiently bad to the extent that there are more accidents caused by messaging while driving than those caused by drunken driving (Fumento n.p.). From the foregoing statements, this essay seeks to support the laws, which outlaws texting while driving by highlighting how dangerous it is for drivers to massage while driving.
In today's world of consumerism, there is great competition among businesses to sell their product. It goes without saying that in this complex society exists modern technology that has lead to the development of various media platforms. In turn, these various platforms are used by corporations to advertise their product. On that topic, there are various tools of advertising that corporations implement with their choice of media platform to sell their product more effectively. This paper will analyze the advertising tactics that are present in two poster advertisements, both of Lexus vehicles.
Thesis statement: Risks of texting while driving over the past few years has become a key topic for many Americans through the country. It has been the cause of numerous deaths and injuries and remains a vast disturbance for drivers. Hence driving is one of the greatest common causes of misfortunes on roads. This can result in, physical visual and cognitive distraction and significantly increases the amount of time a driver devotes not looking at the road. Therefore police officers should seize the phones of those who text and drive.
Smiling faces, beautiful women and “American made” were the typical elements in advertisements during this decade. DDB’s first “big idea” behind the campaign was no different; The main goal was to make the Volkswagen more American by shooting Suzy Parker standing next to a Volkswagen. It wasn’t until after visiting the production line and watching the step by step production of the Volkswagen did DDB strike gold with an innovate new “big idea.” What resonated with the American advertising team the most during this visit was the incredible quality control of the German factory, thus they decided on “an honest car promoted with Honesty.”
Images are a powerful force in advertising as they are the ones that promote different perceptions and attitudes towards products. They are also the ones that create stereotypes. They are very manipulative, for they will never focus on the negative things that are associated with their products, only the positive ones. Advertisements are ambitious which gives them power, and engage customers for their approval.
I read the article titled Alcohol and driving posted by the Alcohol and Drug Foundation which was about the effects that alcohol can have on your driving ability and things that you can do to prevent drinking too much or prevent yourself from driving when you have had too much to drink. The overall message to prevent alcohol related car accidents was created by the Alcohol and Drug Foundation located in Australia. The intended audience for this article would be the general public as it informs of preventative measures involved in drinking and driving and it could also aim to inform people who drink regularly as to encourage them to think about what they need to do before they consume a large amount of alcohol. The authors use organization techniques
Advertising is simply everywhere, it is something that we can not avoid. Although we might ignore it when we are walking down the street, there is always something wanting to catch our attention. We have advertisements through radio, television, magazines, newspapers, and even on billboards. It has gotten increasingly popular in today 's economy because of how companies uniquely promote their product. These advertisements are created to introduce the goods and services to an audience to try and inspire them into buying their product. Therefore; when companies promote an effective advertisement, customers usually engage in a way if it appeals to their wants and needs. "The Essence of Breitling" ad in Fortune magazine
Analysis of an Audi Car Advertisement Advertising is a media form which aims to seek huge influence over
The Illusion of Advertisements Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate with the activity or product represented in the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing ones in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point. The advert alongside is simple and straight to the point. It contains very few details but extremely large content with the choice of words and graphics.