Discuss The Pros And Cons Of E-Commerce In A Brick And Click Organisation

Introduction

I will be discussing the use of e-commerce in a “brick and click” organisation. Click organisations are E-commerce sites, like Tesco paly.com, Argos, and amazon. The reason why they are called click is because you have to click to interact with the online store. A brick organisation is your store in the high street, like Gamestation M&S. But the Brick Organisation tends to also have an online website so they can be there for customers 24/7, for example Tesco.
The pros and cons of click organisations

Instance of a click is play.com and amazon; they deal with customer online not an actual store. They are still open 24/7 and accept payment all day everyday even no one is at work. The pros are you don’t have to drive to the store, you don’t have to wait in a queues be in the comfort of your own home. The cons are you can touch the product to get a feel for them. You may have to wait longer to get it as it been sent by post the quality may not be the same. The size of the product may not be the same.

The pros and cons of a brick organisation,

You can get the produc...