For those who are not involved or interested in what is going on in the motorcycle racing community, the positioning of Discount Tire may not be clear at all based solely upon this commercial. Whereas, those are in the psychological segmentation may attribute Discount Tire with being a leader in the automotive tire/wheel industry. Reasoning behind this would include the fact that their sponsorships cover two exceptional riders who seem to perform very well within the racing series week in and week out, as well as for the simple fact that they are the only company amongst their competitors to be advertising directly to this specific target audience. Through these advertisements, consumers with sparked interest may visit Discount Tire store locations or their website in which the consumers would venture and discover what Discount Tire is all about such as: customization and creating pleasurable experience for their consumers. When I think of Discount Tire’s number one …show more content…
direct competitor I think of Tire Barn. Both of these two businesses offer similar products, but because of Discount Tire’s involvement, they are the first to come to mind. Discount Tire utilized their sponsorship’s to create a pioneering brand image to this group of consumers. Yet, when you get outside of this targeted audience you may not see Discount Tire as positioning leader based upon numerous variables. Throughout the commercial we are exposed to subliminal imaging. Throughout the ad the there is a subliminal perception that is going on within our mind that we are not aware of. If you were to watch the commercial for the second time you would be more consciously aware of the message, than I’m sure you were the first time. The subliminal message is one that is very moderate in the manner that it is only the Discount Tire brand logo that appears on the front and back of all the jerseys. Therefore, as you watch them ride their dirt bikes or speak, you may not be aware the brand logo that is right before your eyes. The commercial employs voluntary influences by grabbing the consumers’ attention by incorporating a common interest (using dirt bikes, as well as one of the professionals they are watching race at the time) within the commercial. While the advertisement also proves to distinguish salient stimuli through the fact that it is using the sons of two professional races to relay their message in a context that is different from the norm (you are getting the perspective of the little boys, rather than their dad’s). The commercial also imposes classical conditioning by pairing an unconditioned stimulus (Chad Reed and Josh Grant) with an unconditioned response to invoke a positive response toward the brand. They utilized the professional athletes in this commercial as endorsers to promote a positive relationship amongst their brand with those viewing the commercial. This would then help establish a positive feeling toward their brand, possibly help create a slight advantage over competitors due to the perception of their brand image over others. The commercial also utilizes persistence to help you remember the commercial.
It utilizes the keyboard/piano tone to help condition you for the speaker who is getting ready to talk. Fortunately, I don’t find it to be the time of persistent memory that is annoying to remember. Yet, due to the tone of the sound and the voices in the commercial it is actually quite relaxing or delightful because it is a commercial filled with joy from the two boys talking about their fathers encouraging them. You could almost claim the tone as a type of classical conditioning in the sense that it is also preparing you for someone to speak. Often times when consumers go to make purchases for products sold by Discount Tire, they do not do it with minimal thought. Yet, it may come to them to utilize Discount Tire with minimal thought due to their exposure to the commercial, it may be all that Discount tire needed to pop into the minds of the consumers in the specific point and time that they planned to make a new
purchase. Not only had Discount Tire sponsored both Chad Reed and Josh Grant, they produced a commercial that reached out to those already watching the event on television. In doing this, they were able to guarantee that in making a dirt bike commercial of two professional riders would establish the greatest persuasion through the balance theory. Chad Reed is one of the most famous riders racing in the Monster Energy Supercross series due to his success throughout his career as well as his international presence in the sport. At every event that Chad Reed performs in he has proven to be a fan favorite, thus allowing for a positive correlation to be related to his presence. Not only is there a positive association with Chad Reed and the viewers, but a positive association between Chad Reed and Discount Tire, therefore establishing a positive relationship between the viewers and Discount Tire to maintain an overall positive relationship in the balance theory (allowing persuasion to be maximized). As mentioned earlier I would discuss why the commercial resonates with my wife, and it is the simple fact that she loved how “cute” it was that they incorporated the boys into it. Therefore, that is also another factor that has to be considered.
During 2014 there was an ethical dilemma that occurred at Canadian Tire. There was an employee named Samantha and she held the position of a Supervisor at Canadian Tire. Canadian Tire would give out Canadian Tire money to their clients depending on how much they have spent at the store and this was basically a marketing strategy for Canadian Tire whereby the clients could use the Canadian Tire money to purchase merchandise at the store. Samantha was in charge for restocking the Canadian Tire money at all times. Every time Samantha restocked the Canadian Tire money she would always withdraw few dollars out for herself and make adjustments on the paperwork and she would go to the Canadian Tire Gas station and purchase gas for herself. She went
This is an example of pathos, the commercial is trying to leave an impact in the audience by using emotions. The commercial then shows a dancer dancing in sync to the music using interesting dance moves that are quite marvelous. By watching him dance there will be different responses depending on the person, some will feel awed and curious while others may feel envy by the talent the dancer demonstrates. The music increases its intensity and the beat makes the audience feel excited. The commercial then states phrases that come off as being quite mysterious, “Machines don’t have emotions, but the rare few can inspire them” (Lexus 00:00:26). The phrase gains curiosity and enthralls people to continue watching. By using this strategy the commercial is effective in having different emotional reactions and catching a wide variety of people’s
The first sound that Budweiser uses in their commercial is a piano. They do this to set a lighthearted mood right from the start of their commercial. Already they have begun using pathos with
These feelings are conveyed by the reader because the spokesperson is someone like them, who works for the things they have, and is living an honest life. The spokesperson speaks to the audience as if she is a coworker, because she wants the reader to understand that she is like them. The relationship that is shared with the audience is achieved by the friendly tone and atmosphere in the commercial. By making the viewer feel like they can connect with the spokesperson, the commercial was able to spark the interest of the readers. The relationship created with the audience was helpful because now that the reader has a connection to the spokesperson, there is now trust there that will make the audience look fondly on the Ford car. The commercial bonding with the audience has built trust and a feeling of common ground, which will lead to more people considering buying the
According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer’s mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it’s speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.
Other commercials, according to Solomon, thrive on fitting in. The Chevrolet commercials have a slogan that makes one feel to be American, one must by American. Chevrolet's slogan is 'The Heartbeat of America.'; Car commercials also have targeted markets also. For a truck commercial, they will show a truck getting all dirty and going through an obstacle. This is targeted towards men because most men find these things appealing. For a luxury car commercial the mood or the commercial is nice and pleasant, the car is on a country road (representing one driving to there country home). These cars were once targeted towards upper class people, but now they are targeted towards everyone according to Solomon. A commercial strives on the ever so enduring drive for Americans to have better things and climb up the social status ladder. Marketers know this, so they place normal, average, everyday looking people in their commercials to let middle class people know that they can have the car, too.
The sad background music immediately sets the tone and the speaker’s soft, mild voice only furthers the auditory strategies used throughout this commercial. This advertisement also evokes emotion through visual senses; for example, the images are very realistic and sometimes graphic. The combination of visual and auditory appeals creates an emotional advertisement that is hard to forget about. Sarah McLachlan, the speaker in the advertisement, said herself: “I have to say it was brutal doing those ads…I can’t watch them-it kills me” (Marquina). She is not alone in feeling this way; many viewers find the advertisement to be too heart-wrenching. Even if the commercial overwhelms these viewers, it still is successful in evoking their sympathy and lingering in their
The loud volume of Billy Mays voice at first seems annoying, and that’s because it is. However, this loud volume is necessary because it attracts attention and sells more products than speaking calmly. The context of this ad provides justification
The commercial emphasizes an altruistic parent-child relationship throughout. It shows all of the incredible ways a father sees his daughter grow through her first years of life and the impact she has on him. Using this relationship coupled with the nostalgia-inducing music played throughout the commercial provides the audience with a feeling of saudade that shapes the advertisement.
This commercial is based on anti-smoking bias and the author of this commercial persuasive the audience or the viewers by the perspective of a little boy who is left alone by his mother at the terminal.One could easily attach to this advertisement and the speaker in the video addresses the one rhetorical comment in the entire commercial, “If this is how your child feels after losing you for a minute just imagine if they lost you for life.” This is such a powerful line that it suddenly include individuals thoughts with the little boy's thoughts whether his mom will come back to him or not.
Every car on the road needs tires. The question isn’t if someone will buy tires rather, which tire will they choose to buy? With countless types and brands of tires out there, tire companies must do something to stand out from the rest of the pack, to influence consumers to select their tires over the competitor’s. In the late ‘80s, Michelin, a vastly popular tire company realized this dilemma and began integrating a baby into their ads to grab potential customer’s attention and to persuade them to buy their tires. The Michelin advertisement was exceptionally effective at targeting a parent-based audience; it does this by using the three rhetorical appeals to influence the decisions of potential customers’.
The Mustang – Camaro rivalry has been around for a very long time. The Ford Mustang started production in 1964. It was marketed as an affordable sports car and was immediately successful, becoming the fastest selling car in history. The Chevrolet Camaro first went on sale in 1966, and was actually designed to be a competitor to Fords new car(Edelstein). Right away there was a massive rivalry for the best American “pony” car. Over fifty years have passed, which is the best car today?
It is an appeal that focuses on distinct emotions to connect with the target audience. The upbeat video game music perfectly describes the commercial. The music first starts off with a quiet video game-like sound, snoring noises soon follow after, indicating that business is slow. The music shifts rapidly into more upbeat music as more customers fill the barber shop. This indicates that the business is thriving again, and it is achieving success. The lyrics to the music also reach its target audience, which focuses on a self-image. The lyrics talk about feeling attractive and liking your new image, which is what the customers feel after they receive their new haircut. Yarrow already explains self-image, “We have a primal and fundamental need to feel significant in this world and yet we increasingly feel invisible and unimportant.” This makes a connection to the video how an image is important to an individual. Essentially, self-image and feeling good is one of the main focuses on this
... earphones, swinging to the rhythm of their movements is one example of their competent advertisements. The colors are vibrant and the mood of the commercial is fun and carefree. If you continuously show people having a satisfying time while using iPods, then psychologically, they will begin associating pleasure with the aforementioned product.
Have you ever had to make a decision in your life? I’m pretty sure we all have, the decision can even be what you ate for breakfast in the morning. Robert Frost wrote a poem about a man who has to make an important decision. In the poem “The Road Not Taken”, by Robert Frost, he states, “Two roads diverged in a yellow wood and I - I took the one less traveled by, And that has made all the difference” (Woods). To me taking the road less traveled by means, doing something on your own. It means not following a crowd, it means doing something unique. It can be hard to go your own way, but that is what Robert Frost is talking about. Everybody should go the path is right for them, not the one that many other people have gone down. There are many examples of people taking the unexpected path, I have gone through a path many people have never seen before, so have