In his infomercial, “Oxi Clean Detergent Ball” salesman Billy May demonstrates how the Oxi Clean Detergent Ball removes the hassle from doing laundry. He explains this by providing multiple demonstrations involving the simplicity and cleanliness of the Oxi Clean Detergent Ball. Billy May ultimately wants to maximize profit. He talks with an emphatic tone to an audience which is probably asleep, and then utilizes his demonstrations to appeal to the suburban housewife about the simplicity of the product. The loud volume of Billy Mays voice at first seems annoying, and that’s because it is. However, this loud volume is necessary because it attracts attention and sells more products than speaking calmly. The context of this ad provides justification …show more content…
The demonstrations create a logical appeal to the watcher because the simplicity and affordability of the product is proven. The simplicity of the product is exemplified in two demonstrations. First, Billy May casually throws a ball into a washing machine like a basketball, and then starts up the machine. This method of carefree laundry is juxtaposed against attempting to measure out powder detergent and spilling it all over the laundry you intended to wash. Then, the ease of use is further shown by two children using the product to start a load of laundry. Completing this chore in three seconds establishes the hassle free qualities of the product. If Children can do it, why can’t you? Overall, the thesis of the advertisement is thoroughly proven, and then proven again, and then corroborated by the next demonstration. Billy May spreads his arms over a year’s supply of Oxi Clean Detergent Balls being compared in size to a year’s supply of regular laundry detergent. For the fiftieth time, the superiority of the product is demonstrated because a year’s supply of normal detergent boxes towers over the Oxi Clean Detergent Balls, which take up considerably less space. Again, the thesis that this product makes life simpler and easier to tolerate is strengthened by a viewer’s comparative analysis. If children can use it, and if a year’s supply of the product is lighter than one week of your normal
This commercial is promoting Clorox over OxiClean. The commercial portrays two women who spilled sauce on their white shirts while making dinner. These women are expecting company so it is vital for them to remove the satin. One woman cleans her shirt with Clorox while the other uses OxiClean. In the end it shows how fast and simple it is to clean the stain with Clorox rather than having to wait six hours for OxiClean to work its magic. The women who used Clorox was ready to welcome her guests, but the women who used OxiClean was not.
“The Onion’s” mock press release on the MagnaSoles satirical article effectively attacks the rhetorical devices, ethos and logos, used by companies to demonstrate how far advertisers will go to convince people to buy their products. It does this by using manipulative, “scientific-sounding" terminology, comparisons, fabrication, and hyperboles. For companies to portray the advantages of their products this article shows how heavily hyperbolized their products are, and uses comparisons to attract buyers. Such is portrayed through customer testimonials.
The Onion’s mock press release markets a product called MagnaSoles. By formulating a mock advertisement a situation is created where The Onion can criticize modern day advertising. Furthermore, they can go as far as to highlight the lucrative statements that are made by advertisements that seduce consumers to believe in the “science” behind their product and make a purchase. The Onion uses a satirical and humorous tone compiled with made up scientific diction to highlight the manner in which consumers believe anything that is told to them and how powerful companies have become through their words whether true or false.
In the world of party chips and zesty dips, the Sensational Salsa company has created a new brand of salsa flavor. Having believe that they have created a culinary masterpiece, the company has already produced a mountains worth of their new salsa flavor. However, when they begin selling the salsa, they were shocked when the statistic showed that many children and adults did not enjoy the taste of their new flavor. Devastated by the news, the Sensational Salsa company deployed a questionable tactic to persuade more people into buying their salsa and change their attitude towards their product: they plan to pay off parents to lie on Facebook about how much they enjoyed the salsa. By employing this method of persuasive communication, the Sensational Salsa company will try to change the attitude the public has of their product both cognitively and affectively.
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
The sad background music immediately sets the tone and the speaker’s soft, mild voice only furthers the auditory strategies used throughout this commercial. This advertisement also evokes emotion through visual senses; for example, the images are very realistic and sometimes graphic. The combination of visual and auditory appeals creates an emotional advertisement that is hard to forget about. Sarah McLachlan, the speaker in the advertisement, said herself: “I have to say it was brutal doing those ads…I can’t watch them-it kills me” (Marquina). She is not alone in feeling this way; many viewers find the advertisement to be too heart-wrenching. Even if the commercial overwhelms these viewers, it still is successful in evoking their sympathy and lingering in their
It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
People are unable to judge their own flaws causing them to be gullible and believe whatever they perceive to be correct, shown through pseudoscience and consumer testimonials. Overall, this article highlights the use of Marketing Techniques used in everyday life in order to show importance towards business products. By appealing to people’s ignorance to words like “biochemistry” and “Terranometry” illustrates how, if we believe the word sounds acceptable, than we consider it to be correct. And by having positive feedback from different users, displays the success the product partakes, which is pleasing to nearly any consumer.
Popular brands and companies typically rely heavily on brand names to unfairly convince people to buy their specific product, even though another brand would likely work almost the same. In order to do this, those companies use many elements of ethos, but they also attempt to establish the superiority of their brand with logos and pathos. In the commercial, “Colgate Dentist DRTV,” the brand attempts to persuade consumers to buy Colgate Total toothpaste by presenting their name and relatable women, followed by attractive visuals, but ultimately the advertisement fails to provide enough logic to convince a well-informed audience that it truly matters which brand of toothpaste they buy, and that Colgate is better than any
emotions. Sut Jhally describes ads as "the dream life of our culture" and explains the persuasive
I thought the Alexa Loses her Voice was the most persuasive in many different ways.This commercial showed many different sides of emotion and understandings.With Alexa in the center of it controlling how people might feel. Alexa will have many different voices though because of her loosing her voice so it might be different pop stars of actors.These pop stars and actors all have very different personalities too in how they act that changes the person who the are talking to moods.
This technique is commonly broken into three categories: pathos, ethos, and logos. The multi-billion-dollar company, Nike, is one of many companies that utilizes these techniques to not only sell their products, but present their values and morals as an athletic company. Nike’s, “If you let me play,” ad is a perfect example of a print advertisement that encompasses all three persuasion techniques. The ad has emotional appeal, using pathos to evoke feelings of strength and positivity in young girls and their parents urging them to embrace sports and physical activities. Ethos is a fairly simple persuasive technique for Nike to utilize due to their overwhelming success and popularity. With such a large company, it is easy to establish unspoken credibility. In order to establish further credibility, there are statistics and claims based on logical reasoning that exemplify an advertisement using logos to help the target audience understand exactly what Nike is striving to communicate. Through capitalizing on these persuasive techniques, Nike not only successfully promoted their female athletic apparel, but also educated the public on the importance of empowering young girls and encouraging them to participate in sports and physical activities for the overall betterment of their lives mentally, physically, and
The logic in the article is simple, just as the motive to present a topic that can in a more detailed passage seem complex, as a very simple graspable and an unadorned science. It is also for that reason that I find the message persuasive, since the main elements of marketing come through very strong throughout the whole article. As a reader, I
When I learned that I had to write this research paper, instead of procrastinating, I convinced myself to JUST DO IT. This phrase also happens to be one of the signature phrases of the leading athletic apparel company, Nike. The JUST DO IT campaign has been very successful for Nike, but it is not he sole reason for their success. Nike’s campaign has definitely persuaded me to go out and buy a few Nike products. So what exactly does Nike’s persuasive campaign consist of? This paper will discuss all aspects of Nike’s persuasive campaign. Some of the campaign’s strategies, goals, and techniques will be revealed. Some persuasive theories that can be applied to the Nike advertising campaign will be identified and explained. After discussing these theories, the specific arguments of the campaign will be validated. Overall, the entire campaign will be analyzed and it will be determined whether the campaign is a success or a failure.