MagnaSOles

“Satire is the use of humor, irony, or exaggeration to expose and criticize people's stupidity”. In the article from a mock press release, "The Onion", represents a new product called “MagnaSoles” which is described as the cheapest way out and is devoted to satirize the audience in order to emphasize techniques that companies use to get a hold of their consumers. The satire the Onion article uses illustrates how people are unable to properly judge their own flaws causing them to be gullible and easily deceived to what is in front of their eyes, evidenced by the pseudoscience the article mentions and the deceptive consumer testimonials.

The author uses supposedly technical words that prove how people can be easily tricked into believing what they hear from scientific experts is always true. The developer of the product, “Magna Soles”, uses words like “magnetism” and “biomagnetic field” to describe the product, and persuade the consumers that the product is effective; however the words aren’t being used accurately. In addition, MagnaSoles employed a new brand of “pseudoscience known as Terranometry” created by Dr. Wayne Frankel, the word “pseudoscience” simply means, practices mistakenly regarded as being based on scientific method. Which emphasizes how companies reach out to people’s ignorance and stupidity in order to persuade them into purchasing the product without any accurate evidence. Lastly, Dr. Wayne Frankel uses “scientific” words named after himself to make MagnaSoles seem accurate. By using words like “Kilofrankels” illustrates the irony, by creating a unit of measure simply named after the founder of Terranometry, which has nothing to do with MagnaSoles. This Market strategy is very affective because it allows the pro...

... middle of paper ...

...ance. They also make sure the price sticks out because it “saves” a great deal of money and compares having to spend thousands of dollars to fix back problems when you can easily chose the cheapest way out, in which most cases attracts people.

People are unable to judge their own flaws causing them to be gullible and believe whatever they perceive to be correct, shown through pseudoscience and consumer testimonials. Overall, this article highlights the use of Marketing Techniques used in everyday life in order to show importance towards business products. By appealing to people’s ignorance to words like “biochemistry” and “Terranometry” illustrates how, if we believe the word sounds acceptable, than we consider it to be correct. And by having positive feedback from different users, displays the success the product partakes, which is pleasing to nearly any consumer.