escribe the sampling strategy. How appropriate were the various sampling design decision?
NCR Country club is in desperate need of obtaining new members to support their renovations and to add new amenities of their facility. The country club hired McMahon Group to conduct a survey to gain insight the population interest in their club. McMahon created a survey to explore the possibility of adding additional facilities such as a swim and fitness area to attract younger adults and families with children. The first step in this study is to determine the target audience. In Gill Marshall (2005) article, he states that the target audience must be defined and clearly identified (Marshall, 2005). The target audience for this study are young adults
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1,650 surveys were mailed to families and spouses, in which only 48 percent (886) of the surveys were able to be used. The sampling strategy used in the study is random sampling. Although in the study the target audience are young adults and families with children, the results showed that majority of the study sample was made up of adults 66 and older. Furthermore, majority of the participants in the study did not have children under 21 years old residing at home. An appropriate strategy for this study is stratified sampling strategy. Stratified sampling strategy is a sample that is representative of the population of study (Cochran, 2007). Stratified sampling strategy allows for the population to be divided into subpopulations called strata (Cochran, 2007). Stratification can produce adequate data for analyzing various strata (Cooper and Schindler, 2014, pg.351). In addition, it can McMahon group should have distributed the surveys to …show more content…
228, para. 4). The survey seemed to survey majority of participants that lived in a small radius from the club instead of surveying the entire city. Jenkins and Dillman (1995) suggest that a survey should avoid giving the impression that not all information presented in the survey is important (Jenkins and Dillman, 1995, pg. 14). In the instructions in the membership survey it instructs the respondents to answer questions that pertain to their interest or feel qualified to answer. As previously stated, a survey should encourage the respondent to answer all questions. Another area of concern is question twenty-one, the question is very long in length and would seem confusing to respondents. Unless the question is pertaining to a sensitive or personal topic, question should be short and to the point approximately 12 words or less (Boynton and Greenhalgh, 2004, pg. 1314). Moreover, questions should be presented that it does not require respondents to search elsewhere within the survey to understand the question (Jenkins and Dillman, 1995). The questionnaire includes an open ended questions, which requires the respondent to freely give their option. The disadvantage to open ended questions that it requires more time, skill and a quite harder to assess than closed ended questions (Boynton
Two sampling methods include mail surveys and convenience sampling, a variation of a nonprobability sample. Mail surveys, inexpensive way to contact individuals over a large geographical area, provide anonymity to the respondent, and eliminate interview bias. Convenience sampling, a nonprobability sample, the only criteria is the convenience of the unit to the researcher, fast and uncomplicated, but the sampling error not determined.
The initial presentation of Parts 1 and 2 of this FiSuR to Council representatives is also part of the quality control process. The intention is to optimise the value added by survey activity from both a local and regional perspective. Once feedback from Council has been gained, recommendations and a thorough analysis of the findings will be provided.
In the future, more care could be taken in discussing the research framework and design; however, overall, this was a well-designed, qualitative research study. Despite a few potential limitations, the study findings were reasonable, consistent with one another, and compatible with similar studies, leaving the research consumer satisfied with the soundness of the study.
For future research it would help if the sample size was larger because not many people participated in the survey.
A total of 39 surveys were unusable because of partial responses or abandoned surveys. The final number of 104 participants was usable
With every survey taken there are limitations. Within this survey people could have not wanted to say their true reasons for not votin...
In this study, 218 university students, all females between the ages of 14 a 34, partici...
The authors of this article have outlined the purpose, aims, and objectives of the study. It also provides the methods used which is quantitative approach to collect the data, the results, conclusion of the study. It is important that the author should present the essential components of the study in the abstract because the abstract may be the only section that is read by readers to decide if the study is useful or not or to continue reading (Coughlan, Cronin, and Ryan, 2007; Ingham-Broomfield, 2008 p.104; Stockhausen and Conrick, 2002; Nieswiadomy, 2008 p.380).
The two questions were designed to provide useful information. The respondents who are female and age between 18-24 or 25-35 contributed to the research. Others were seen as invalid questionnaires. The third section is the most important section of the questionnaire. There were ten closed questions in the third section which follow an easy to hard order, but eight of them were single answer questions whereas the rest two were multiple choice questions.
The Advantages and Limitations of Social Surveys in Sociological Research To survey something, is to carry out a systematic overview so that a researcher can produce a comprehensive general report on it. Survey method is often used by positivist sociologists seeking to test their hypotheses, and to investigate causes and examine variables. As with every other sociological research, survey has its own advantages and limitations. Positivist research, which is in the scientific tradition, begins with a hypothesis that can be either confirmed or rejected according to the data collected. One of the significant advantages of survey method is that, it can be used to collect data that is a representative of a larger population.
Surveys are an effective and popular method for research because of the efficiency, versatility and generalizability. Generalizability is the ability to sample and draw research conclusions for large populations (Bachman & Schutt, 2012). In order to effectively maximize outcomes in survey research, surveys must be structured to avoid unclear or confusing questions. Demographic related questions should be avoided if not pertinent to the research study (Bachman & Schutt, 2012). Generally, the motivation of the researcher is clearly identified in a survey, and the respondent has the option of declining involvement in the survey. There are fewer ethical dilemmas with survey research than other types of research methods.
This paper discusses different types of sampling techniques used in quantitative research. It begins by looking at probability sampling (also known as random sampling) before discussing non-probability sampling (non-random sampling). The discussion ends by looking considerations that should be made before selecting a sampling technique before concluding. Because quantitative researchers prefer probability sampling and only use non-probability on rare occasions the e...
4. Determining the Sample Size: Determining the sample size involves several qualitative and quantitative considerations, such as the importance of the decision; the nature of the research; the number of variables in...
a. Sampling Design: which deals with the method of selecting items to be observed for researcher`s study.