Yes, the company, Culver’s website does reflect on its mission statement. Craig Culver’s mom, Ruth Culver was the one who discovered the special way of making Culver’s Butterburgers. This method is still being used today. Craig says, though it takes longer to make, its worth it at the end. Culver’s is also very dedicated to making the the world’s finest fresh frozen custard. It’s very rich and whoever admits eating at Culver’s, can recall their first time trying it. Ruth Culver was a sweetheart herself. She made everyone who stepped in that door feel welcome and accepted. The reason Culver’s still stands today is because of the way Ruth was. She was genuine and really cared about the opinions of others. Below is the statement from the Culver’s. “As much as we’d like to think it’s all about the food, our business is really about people.” “As the Culver's have always said, a ButterBurger and Fresh Frozen Custard taste even better when they’re served with a smile, a “please” and a “thank you.” Hospitality, after all, is something everyone at Culver’s holds near and dear to their hearts.” …show more content…
“It all stems back to Ruth Culver, who had a special way about her that made everyone who came to Culver’s feel welcomed.
You see it still today each time a team member holds open a door or stops and checks in to ask, “How’s your meal?” or responds, “It’s my pleasure.” “In many ways Culver’s true measure of success has been its ability to instill Ruth’s spirit of genuine hospitality across all our restaurants, along with a commitment to delicious handcrafted meals and desserts inspired by the family farms surrounding the small town where it all began.” “Our mission today is the same as it’s always been: That every guest who chooses Culver’s leaves
happy.” As you can see Culver’s dedication is not only to make delicious burgers but to also make sure their customers are happy when they walk in and satisfied when leaving. When I was in the states two summers ago, my family and I had decided to go eat at Culver’s for dinner. Right when we were about to open the door, someone had already opened it for us and welcomed us in. I did, I instantly thought what a welcoming place this is. Everyone seemed happy. Their burgers were indeed fresh looking and delicious. It was light and the right proportion. My family had also thought the same. I had also ordered a chocolate milkshake with my food and came to discover, it was the best milkshake I had ever had. It was just right. When we left to the states this summer, Culver’s was the first place we went to eat and we all had ordered their burger and the chocolate milkshake. Just like I discovered their delicious chocolate milkshake, there are many other stuff on their menu. Culver’s try to make it fair, so that who ever comes in, is able to order what they want and enjoy. As you can already tell, Culver’s website does reflect on its mission statement. And it's been able to successfully follow this mission statement for a very long time. Word Count: 532
Chick-fil-A recognizes that their brand promise starts the minute the customer enters the premises. When a store opens for the first time, the franchised operator doesn’t just see an opportunity to sell his food product, but rather a “chance to interact, build community, and engage with customers and the community at large. We do this in a variety of ways. First and foremost, we strive to provide 2nd Mile Service to each customer. As we work to continuously improve, we want customers to experience something unique. We want to build community and create relationships between our customers and our food, people and restaurants” [3].
In 1940, McDonalds was not the multi-million dollar industry that people recognize today. In fact, it started out as a small drive-in style BBQ restaurant, owned by Dick and Mac McDonald, in San Bernadino, California. However in 1948, the entire workings of the restaurant were altered, making it the dawn of the McDonald’s empire. This new drive-in, like other drive-in restaurants of its time, struggled to make a large amount of profit, due to selling low-priced food using traditional methods, which were often labor intensive and expensive. But the McDonald brothers fixed this problem by reducing their menu 25 items to nine items: hamburgers, cheeseburgers, soft drinks, milk, coffee, potato chips, and a slice of pie. Their staple item, the 30 cent hamburger, accounted for 80 percent of their total sales. Later, the brothers altered the production to that of the Fordist assembly line in order to make the whole operation fast and efficient, halving the price of their items, including their prized hamburger. (http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_history_timeline.html?DCSext.destination=http://www.aboutmcdonalds.com/mcd/our_company/mcd_history.html).
Despite the economically uncertainty Pret A Manger keeps on thriving in the U.S. fast food market. It’s growing fast, with huge success. Pret is proving to the world its a big threat in the sandwich industry. In 2011, U.S. sales up 40% from the year before, “the company’s overall profits grew by 37% in 2010, and annual workforce turnover is only 60%, compared to fast food industry averages of 300-400%.” (Smart Advantage)
The Taco Bell and KFC “micro brand” known as ZAK Family Foods is successful for three important reasons: a concept of family, a passion for progress, and a dedication to social responsibility. These three elements have evolved organically from the brand’s very beginnings. In 1979, Jerry Zakaras, now CEO and Franchisee of ZAK Family Foods, began his journey to support his family as a Restaurant General Manager for a Pizza Hut in Plattsmouth, Nebraska. His cooperation with those working with him in the restaurant expressed itself in a way that was very familiar; it was the restaurant family. His value for family was what motivated him to explore the restaurant world, and it was what opened the doors to his business success.
The Cold Stone Creamery focuses its energies towards customer service satisfaction goals through a line that starts with the customer and flows back through the store location’s crew and franchisee (owner), to the area developer and members of the creamery head office, and finally to their marketing team members. They call this line to customer service satisfaction the “customer pyramid.”
Ben & Jerry’s Ice Cream was founded on the corporate concept of linked prosperity, interrelating a three-part mission statement to focus their company’s growth. Their mission statement, which covers their product, economic and social goals, focuses both the leadership and the workforce on their key values. These values include staying in touch with the customer base, using quality ingredients, maintaining profitability and maintaining social awareness and accountability.
A mission statement is a powerful message that companies or organizations set to be the focus and reason behind why or how they manage things. They are used to help their potential members, employees, or buyers understand their passion. It is of great importance that the mission statement is upheld or it becomes ineffective. These statements are written differently, but they are used for the common objective. The mission statement at Spring Hill College is a well written statement that uses effective style, has a clear focus, and can be interpreted by a varying audience.
The term “fast-food” is usually distinguished by food served very quickly to a customer by drive-through or carry-out. Fast-food restaurants are highly associated with low-cost and malnutrition foods with brief consumer and employee interaction, and below average cleanliness based on restaurant health inspection reports. Chick-fil-A has changed the usual perception of fast-food restaurants. Rather than burgers and potato fries, Chick-fil-A serves chicken sandwiches and waffle fries. Chick-fil-A also shows their appreciation for employee to customer relations, rather than ignoring the social aspect of serving customers when operating at a fast pace. Chick-fil-A’s menu selection, customer interaction, and clean eating
For millions, fast food restaurants are the source of positive associations with birthday parties, play dates and accessible comfort food. For others, they represent a lifeline meal on a busy day, or the secret to quieting a cranky toddler on a long trip because hurrying residents of cities have no time to cook a healthy breakfast, lunch and dinner. Fast food presents even in the lives of people who are trying
Our mission is to serve top-quality meals at a great value with Guest-Obsessed© hospitality, speed and accuracy at our double drive-thru lanes, and to foster a culture where employees are well-trained and well rewarded and franchisees are supported in their endeavors to better the brand.
To ensure that each guest receives prompt, professional, friendly and courteous service. To maintain a clean, comfortable and well maintained premises for our guests and staff. To provide at a fair price - nutritional, well-prepared meals - using only quality ingredients. To ensure that all guests and staff are treated with the respect and dignity they deserve. To thank each guest for the opportunity to serve them. By maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we serve.
Even though McDonald’s has done a great job fine training its staff to take care of its customers and each other by imbuing the corporation with a take care of the customer and the business will take care of itself (Ray Croc) mentality. The fast food business will always have to think on their feet so that an ever changing environment can be manipulated to its advantage.
However, not only the high quality standards of food affects the business, the staff who are presently providing the service are entitled to establishes him or her self with their tone (the sound of the voice), manner (the level of maturity), language and body language well enough to satisfy the customer and to make them appreciated of feeling more welcomed and values them as a proper customer. E.g. if a customer was about to speak the staff operating the till would say hello, may I take your order please,' and when their products are given Thank you and please come again.'
“Everyone come down to McDonald’s today! All McDonald’s in the United States are celebrating their 60th anniversary. Hamburgers are selling for only 60 cents!” Micah Banks from 104.3 radio station announces. “OO! OO!” my baby sister shouts, “Mommy can we go?” Of course, my mom agrees. She always agrees. We take a trip there at least twice a week since it’s near our house. There’s at least one franchise at every block in every city. Everywhere I go, I see something relating to McDonald’s, whether if it’s someone holding a container of McDonalds’ famous, crispy, salty French fries or finding a McDonald’s ad in the newspaper. It is said that McDonald’s is the most popular fast food restaurant in the U.S. and is one of the world’s largest food
Mission Statement: As an educator I will provide for students the opportunity to make a positive difference in their lives to help them accomplish unexpected goals. I will enhance learning to support my students in achieving their highest potential by integrating technology into the curriculum. I will integrate conceptual technology learning techniques that will implement concrete knowledge of technology that will emphasize mastery of understanding. Through committed support from educators, faculty, staff, parents, and the community, I will advance learning to support my students. This will allow students to become confident, creative, motivated, technology-ready students. I will provide leadership to achieve these standards of excellence each student deserves for a technology driven society.