Country Club Marketing Research

1018 Words3 Pages

The scope of the project was to gather responses to the newly re-launched Golden Valley Golf and Country Club website. The respondents answered questions about the branding along with overall look and feel of the venue as interpreted through the website. The results indicate that the GVGCC website and branding need to be changed in order to grow market share in all segments.
Introduction
“Perception is reality. If you are perceived to be something, you might as well be it because that's the truth in people's minds.” This quote by Steve Young and is very indicative of what is at the core of every marketing question. How do people perceive your product or service? If it is not observed in the manner in which is desired, there is an opportunity to restructure and build a stronger brand through social media, traditional marketing, and website improvements. The purpose of this Marketing Research project is to uncover the views of the recently re-launched Golden Valley Golf and Country Club website. Because it is a member driven club, there are public and member sides to the site. This paper will focus on the …show more content…

The perception of the public has been felt at various wedding fairs as mothers walk by with their daughters and comment on our beautiful photos. Many times the bride will clearly state “I am not booking at an old country club,” which is a stigma that the sales team wishes to shatter. Many people have an idea that country clubs are stodgy and old-fashioned, and GVGCC would like to present a fresh face for country clubs. It is not your grandfather’s country club! The vision is to create and showcase beautiful images for couples to envision their day with GVGCC. The website was formatted to showcase the beauty and elegance of space, both indoors and outdoors. This was indicated by the respondents and adjectives that were selected to describe the

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