Corporate Social Responsibility

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Corporate Social Responsibility (CSR) in the corporate event sector can be for everyone operating in this sector a basis for innovations, opportunities and competitive advantages with regard to social, environmental and economic aspects. This essay deals with the question what CSR is and how it influences the corporate event industry in the UK, as well as with the strategies companies have to do to generate a sustainable company structure and how they can advise their workforce to improve responsibility. Furthermore, the right communication of a CSR company structure is an essential aspect and how it has negative or positive effects on the people. The Global aspect of CSR is also interesting with regard to the corporate event industry and the implementation of the ISO 20121.
In the last year, Corporate Social Responsibility became a very important part for the operators in the corporate event sector. CSR (Corporate Social Responsibility) was defined by MPI (Meeting Professionals International) as “[…]the responsibility of an organization for the impacts of its decisions and activities on society, the environment and its own prosperity, known as the triple bottom line of people, planet, and profit”. (n.d.) To reinforce the community and the marketplace, the market has to show responsibility, sustainability and transparent strategies. The strategic CSR application is used to figure out a sustainable and successful future for the business by including a solid business plan based on the triple bottom line. (MPI, n.d.). In particular, the corporate event industry, which is defined by Wiley as “An event sponsored by a corporation for the purpose of achieving specific goals and objectives such as entertaining customers, introducing and p...

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...2013].
Morell, K. (2010) High-Tech Meetings [Online]. Available from: [Accessed 5 October 2011].
MPI: Committed to improving our world. (n.d.) MPI [Online]. Available from [Accessed 28 October 2013].
Musgrave, J. (2012) The Value of CSR in the Meeting Industry. Research Report: Meeting Professionals International.
Rogers, J. Musgrave, J. & Betts, D. (2013) CSR & Sustainability in the Corporate Events sector, 10 October [Podcast]. Available from: [Accessed 6 November 2013].
Sustainable Event Solution (n.d.) BS8901 – What is it?. [Online]. Available from: [Accessed 20 October 2013].

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