Articles On Social Marketing

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Introduction
Social marketing is discipline of a positive impact on social issues in the area of public health, injury prevention, the environment, community involvement and it is the systematic of marketing with a concepts or a techniques. In social marketing, the goal is to improve a condition of public health or safety.

CSR
Corporate Social Responsibility (CSR) is the responsibility of an organization for the impacts of a decisions and activities on society, the environment and prosperity are known as the “triple bottom line” of people, planet, and profit. It not only do responsibility but also help build brand and reputation, It help strengthen of the community and the marketplace. A solid business plan, embedded into the business culture, reflecting organizational values and objectives through strategy of CSR, will help to build a sustainable and profitable for a future. Also, social marketing is an outgrowth of the principles of corporate social Responsibility and sustainable development. It mention that an organization should not ignore the societies or welfare in long term to achieve a mission and vision. Lastly, it realizes that CSR is important to remain sustainable. Strong communities support strong organizations, that can be relate with the social marketing.

What is Social Marketing? …show more content…

Social marketing is a different from other area of marketing as in objective and organizations. Social marketing influences social behavior, targeted audience and general society. Social marketing also have principle of corporate social responsibility, which means that it should not ignore society’s welfare in order to achieve its goal. An organization should have environmental friendly strategies and should follow the laws. (Nedra Kline Weinreich,

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