Coors Brewing Company Case Study

290 Words1 Page

Adolph Coors found the Coors Brewing Company in 1873. Statistics revealed that the sales of the company increased by 13 percent, amounting to $1 billion in revenue, which is the highest amount the company had ever acquired in its entire operations(Coors Brewing Company, 2010). Since then, Coors Brewery had went through various changes in management, marketing, production, and distribution. Company Background In 1930, Coors resumed the operations and continued distributing the company’s beverage that led to its growth to ten other states in the Western US. After faced great losses in 1940,in order to attain a larger consumer base, Coorsmodified the company's marketing strategies and repackaged its bottle (Coors Brewing Company, 2010).Coors Brewery

Open Document