Coors Mission Statement

MOLSON'S COORS BREWING COMPANY

I chose Molson's Coors Brewing Company. Their Operation mission statement is "To focus on becoming one of the best performing supply chains in the global beer industry.”

They also have a Organizational Mission Statement which is "Molson Coors' vision is to be a top four global brewer in profitability, fueled by our people who are committed to delivering exceptional results and creating extraordinary brands.”

After reading the "about us” page I thought they did an excellent job defining their goal with their mission statement. It defined their long term goal while letting the public know their desired results in the market place and that is to be the best performing supply chain in the global beer industry. Simple and to the point is always best.

I like their style.

COMPANY

The first thing you see on the website is the vision statement which is "Beer is our passion, our heritage and our future”.

Very well done. That sums up their feeling about the product, their past and how it encompasses their future goal. I believe they achieved their goal.

HERITAGE IN BEER

They give the history of the company and let the consumer know how long they've been in business which is 350 years. So you know you're dealing with a company that has staying power and is a master at what they do.

MARKETS

They go on to say how many markets they are in all over the world. It states that they love what they do and that they have brewing companies are all over the world, in Prague, Canada, the UK, This lets you know they are well established and a company that's known all over the world.

BREWING GREATNESS

It states they have a passion for building extraordinary brands and that they've created over a 100 brands. Impressive. Coors lite, Blue Moon and Cobra. All three brands are familiar to me. They talk about how they go train up and coming chemist to make sure they get the formula correct. Only PHD'S brew their beer. Only the best chemist work for them.

|HISTORY

They let the consumer know they developed the first disposable aluminum can back in 1959. They are an innovative company that goes the extra mile to make their customers happy. They list seven people who lead the company including the President.

COMPANY UPDATES

Lastly Molson Coors lets you know of the latest news that has happened within the company. April 13, 2015, they developed a new brewery for their beer "Blue Moon”.

April 1, 2015, Molson Coors bought Mount Shivalik Brewers Ltd.

February 10, 2015 Miller Coors delivers 2.9% Net Income Growth.

Overall I loved it. I thought they did an excellent job with the mission statement. The about us page expands on the mission statement and goes into detail about the companies goals and history. Very well done. A truly professional company that anyone can take notes from and emulate for future success.